Google Knowledge Studio now referred to as Looker Studio


Google has renamed the favored analytics and knowledge platform from Google Knowledge Studio to Looker Studio. Google wrote “beginning at this time, Knowledge Studio is now Looker Studio.” “With this whole enterprise enterprise intelligence suite, we are going to enable you transcend dashboards and infuse your workflows and purposes with the intelligence wanted to assist make data-driven selections,” Google added.

Why the change. Google stated it’s now “unifying” the Google enterprise intelligence merchandise “below the Looker umbrella.” And a part of enterprise intelligence is the extremely popular Knowledge Studio product.

Extra on Knowledge Studio. Google launched Knowledge Studio in March 2016 as a part of the enterprise Google Analytics 360 suite, with a free model that allows you to flip your knowledge into informative, easy-to-read, easy-to-share, and absolutely customizable dashboards and experiences. There are easy-to-use drag-and-drop options to customise experiences from numerous knowledge sources, together with Search Console, Google Analytics, Google Advertisements, and way more.

Professional model. Google additionally introduced a Professional, paid, model of Looker Studio named Looker Studio Professional. Google stated that the Professional model will get new enterprise administration options, workforce collaboration capabilities, and SLAs. Google stated that’s simply the primary launch and the corporate has “developed a roadmap of capabilities, beginning with Dataplex integration for knowledge lineage and metadata visibility, that our enterprise clients have been asking for.”

You’ll be able to be taught extra about this transformation on the Google blog.

Why we care. A lot of you’re utilizing Google Knowledge Studio and the title change could also be a bit stunning to a few of you. Google has a historical past of adjusting product names, merging merchandise with others, and even fully sunsetting merchandise. So this shouldn’t be an enormous shock to lots of you.

In any occasion, Looker Studio is the brand new title for Knowledge Studio.

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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry may be adopted on Twitter here.

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