Google brings steady scroll to desktop search outcomes

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Google is now rolling out steady scroll on the desktop search outcomes. Google initially introduced continuous scroll to mobile search in October 2021 and now it’s right here for the desktop search outcomes.

Continous scroll is like infinite scroll however it doesn’t go on infinitely, it stops after just a few pages or so – which is why Google doesn’t name it infinite scroll however slightly steady scroll.

What steady scroll appears like on desktop. Here’s a GIF of continues scroll in motion on desktop search:

Google brings steady scroll to desktop search outcomes 11

Google assertion. “So beginning at present, we’re bringing steady scrolling to desktop so you may proceed to see extra useful search outcomes with fewer clicks. It’s now even simpler to get impressed with extra info at your fingertips,” a Google spokesperson instructed Search Engine Land.

“Now, once you scroll down you’ll proceed to seek out related outcomes as a way to uncover new concepts. If you attain the underside of a search outcomes web page, as much as six pages of outcomes might be robotically proven till you see a “Extra outcomes” button when you want to proceed additional.,” Google added.

US English. That is now rolling out at present all through English search leads to the U.S. and should take a while to be totally rolled out for all U.S. customers to see.

Why we care. This may occasionally (or might not) encourage searchers to look past the primary few outcomes and scroll extra by way of extra outcomes. This may impact your Search Console data as a result of searchers might scroll roughly.


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About The Writer

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter here.



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