Google Advertisements has began serving a pop-up survey that disrupts advertisers once they attempt to pause campaigns.
The survey asks customers whey they need to pause their advert marketing campaign earlier than permitting them to proceed.
Why we care. The pop-up survey might annoy and inconvenience busy entrepreneurs who lack the time to clarify their advert marketing campaign pause to Google. Nonetheless, this suggestions will assist Google in enhancing its product, in the end benefiting advertisers in the long term.
First look. The pop-up was first seen by digital advertising and marketing knowledgeable Greg Kohler, who posted in regards to the survey on X. He shared some screenshots of the notification after which requested Google:
- “Any likelihood this added friction may break the scripts or guidelines individuals have inside accounts to auto-pause as soon as sure budgets are spent?”
- “Much like how the account affirmation popup broke massive automated finances improve guidelines.”
Response. After Greg shared his findings on X, fellow PPC knowledgeable Greg Finn requested Google Advertisements to cease disrupting advertisers by displaying the survery. He wrote:
- “Variety request to @adsliaison to have this survey present AFTER the pausing happens. Proper now it provides additional steps for advertisers. We don’t want extra bloat in Google Advertisements.”
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What Google is saying. Google Advertisements Liaison Ginny Marvin took to X to clarify the aim of the survey:
- “It is a survey for inner understanding.”
Deep dive. Go to the Google Advertisements Help Center for extra data.
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Concerning the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling ebook ‘Mastering In-Home search engine marketing’.
