Google advertisers can now promote on podcasts.
Yep, introduced in the present day, “advertisers can now align their adverts with podcast content material globally. Merely create an audio or video marketing campaign and choose “Podcast” as a placement.”
Why we care. Final month we reported on three new audio, shopping, and streaming features accessible to YouTube advertisers. Right this moment advertisers can formally choose “podcast” as their most well-liked placement.
New on Search Engine Land