Google advertisers can now promote on podcasts.
Yep, introduced in the present day, “advertisers can now align their adverts with podcast content material globally. Merely create an audio or video marketing campaign and choose “Podcast” as a placement.”
Why we care. Final month we reported on three new audio, shopping, and streaming features accessible to YouTube advertisers. Right this moment advertisers can formally choose “podcast” as their most well-liked placement.
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About The Creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
