Google Advertisements is testing a gold verification badge


No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google they usually’re testing a brand new gold verification badge.

The badge was seen by Alex Kubica who posted about it on Twitter.

Different advertisers seen it, too.
What’s happening. Beforehand, we seen a blue verification marker and a blue badge-like label, and now a gold model has emerged. It is very important be aware that this growth is a part of Google’s ongoing advertiser verification initiative, and we at the moment are witnessing Google implementing small blue checkmarks for advertisers who’ve been verified.
Picture courtesy of Barry Schwartz at Search Engine Roundtable

Why we care. These verification badges sign that an advertiser has been vetted and accepted by Google, which may result in elevated click-through charges and general advert efficiency. In a aggressive digital promoting panorama, leveraging the added belief supplied by these labels can assist advertisers stand out from the group and enhance their ROI.

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Concerning the creator

Nicole Farley

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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