Google Analytics 4 properties can now be linked to Salesforce Advertising Cloud utilizing the Gross sales Advertising Cloud interface.
Integration is accessible to each GA4 commonplace and 360 properties for the primary time to anybody who was beforehand utilizing the identical setup with Common Analytics 360.
Why we care. GA4 built-in with Salesforce Advertising Cloud lets you sync audiences from Analytics to Advertising Cloud. You may then use these audiences in your Salesforce electronic mail and SMS direct-marketing campaigns, providing a clean and focused methodology to achieve your viewers extra successfully.
Synchronize audiences with Advertising Cloud. When you’ve linked Analytics to Advertising Cloud, you possibly can sync audiences inside Advertising Cloud itself. These audiences can be seen within the Audiences listing in Analytics beneath Admin > Audiences. It could take as much as 24 hours for the audiences to be seen in Salesforce Advertising Cloud and prepared for concentrating on.
The way it works. When a consumer clicks by means of to your website from a Advertising Cloud marketing campaign, and the hyperlink sends the Advertising Cloud Subscriber ID (SFMC ID), Analytics routinely detects and shops the SFMC ID along with your different Analytics first-party knowledge.
When you full setup inside Salesforce Advertising Cloud, any audiences that you simply create in Analytics and synchronize with Advertising Cloud are populated in Advertising Cloud as an inventory of SFMC IDs.
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Necessities. Google has said that there are some standards in place to allow integration between Salesforce Advertising Cloud and GA4 properties:
- Create audiences in your Google Analytics property that you simply wish to use in Salesforce.
- Guarantee your URLs are tagged with the Advertising Cloud Subscriber ID.
- Configure the Google Analytics Integration for Advertising Cloud in Advertising Cloud
- Advertising Cloud’s Journey Builder
Deep dive. Learn our information on methods to arrange an offline conversion import from Salesforce into Google Ads for extra data.