For video adverts, longer is healthier


Longer video adverts have demonstrated higher effectiveness in comparison with their shorter counterparts. Cell person acquisition managers have famous vital efficiency enhancements when utilizing movies which might be between 31-60 seconds lengthy.

“Our consideration spans could also be brief, however longer cell video adverts have confirmed efficient at catching customers’ consideration,” says advertising and marketing platform Liftoff, who revealed the report.

Liftoff says its report analyzed almost 1 trillion impressions throughout 24.5 billion clicks and 240 million installs between the beginning of 2022 and the start of 2023.

Why we care. If you happen to’re utilizing shorter video adverts in your app campaigns, attempt creating longer movies to check. By utilizing longer video adverts, you could possibly improve the effectiveness of your cell advertising and marketing campaigns, leading to larger engagement, conversions, and, finally a greater return on funding (ROI).

Getting extra out of your adverts. When creating online game app adverts, listed here are just a few suggestions that may assist you to get extra:

  1. Begin with what you may have. When you have present movies of 15-30 seconds, begin combining sections to create one longer video. It’s budget-friendly and time-saving.
  2. Embrace the artwork of storytelling. Don’t be afraid to inform a narrative. With longer video adverts, you may have a complete minute to convey a effectively rounded story with a hook and compelling conclusion.
  3. Exhibit extra of what your app does. You may inform fuller tales and showcase extra of your apps distinctive promoting factors. By highlighting extra options, you possibly can attain a broader viewers.
  4. Highlight authenticity with user-generated content material. Person-generated content material video adverts have a honest really feel, as demonstrated by TikTok, Instagram Reels, Snapchat, or different platforms. These will be handiest when the creator immediately addresses the digital camera or immediately recommends a selected app to the viewer.
For video adverts, longer is healthier 11

Dig deeper. You may view the complete report from Liftoff here.

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Concerning the writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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