It’s an ongoing dilemma. Clients demand privateness and management over their knowledge, however companies attempt for personalization to enhance buyer engagement and drive gross sales. The rise of first-party knowledge might help stability each of those objectives.
Be part of this reside webinar and listen to from OneTrust’s Consent and Desire Administration professional, who will share finest practices and actionable insights on leveraging first-party knowledge to drive buyer engagement and gross sales whereas making certain privateness and compliance.
Register at this time for “Balance Privacy and Personalization with these First-Party Data Strategies,” offered by OneTrust.
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Concerning the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
