Meta continues to experiment with generative AI, this time through profile and put up creation instruments, which is able to present extra capability to check out its evolving AI options.
The primary new component is an choice to generate your Facebook profile picture with AI.
As you possibly can see on this instance, posted by app researcher Alessandro Paluzzi, Fb’s engaged on a brand new possibility that will allow you to generate an enhanced profile picture in-stream.
Which sounds loads just like the generative avatar options that at the moment are accessible on each TikTok and Snapchat, enabling customers to create unreal variations of their portrait.
That’s a wise activation, as a result of except for being an fascinating novelty that customers are more likely to check out, it additionally acts as a type of in-app promoting for the characteristic, as extra customers put up these photos to their profiles.
And you’ll wager {that a} heap of Fb customers would just do that.
There’s not lots of information to go on at this stage, nevertheless it does seem to be that’s the place Fb is heading with the component.
The following take a look at is a bit more controversial, in AI post creation tools.
As you possibly can see on this instance, Meta’s additionally experimenting with an choice to generate Fb posts utilizing AI, with the system in a position to make use of your preliminary prompts to “create content material that brings your story to life”.
Which sounds loads like bot posts, which doesn’t appear finally that nice for actual, person-to-person engagement.
LinkedIn rolled out one thing related back in May, and in a LinkedIn context, it’s in all probability worse, as a result of on LinkedIn, individuals are making an attempt to reinforce their skilled repute, and subsequently having AI create your content material for you feels just a little disingenuous.
On Fb, it’s in all probability much less about repute. Besides, it seems like a step in direction of bots participating with different bots, which may erode the idea of what “social” media really is.
However then once more, Fb has additionally seen a steady decline in users posting original updates in the app, and a part of that may very well be a results of customers struggling to clarify themselves and their tales, for numerous motive. Perhaps, then, this may very well be a helpful method to assist coax extra unique posts out of Fb customers.
I’m not satisfied that AI-generated content material is one of the best use of the know-how, however there could also be a logic to it, in aiding individuals to higher talk.
The experiments add to Meta’s growing array of generative AI options, because it appears to be like to maintain up with the rising AI wave, and transfer in keeping with viewers pursuits.
Once more, we don’t have lots of information to go on with these options as but, nevertheless it looks like they may very well be the following purposeful AI instruments that you simply see coming to your Fb feed.
