Exploring programmatic Search engine optimisation: Actual-world examples and insights


With the rise of AI content material to assist make programmatically generated content material extra Search engine optimisation-friendly, many publishers and companies are contemplating investing in programmatic SEO.

On this article, I’ll discover particular programmatic Search engine optimisation examples and the way they rank in search.

Sorts of programmatic Search engine optimisation

When you’ve researched the subject, you’ve possible come throughout a number of the hottest examples of programmatic Search engine optimisation: Zapier, Nomad Record, or journey evaluate websites. 

To drive site visitors with programmatic Search engine optimisation (PSEO), you’ll wish to discover content material that maps to the proper search queries, matches your particular website and that your perfect guests and prospects will discover helpful. 

You could have already got information you’ll be able to convert to numerous forms of PSEO pages or shortly compile information that maps to a particular content material kind right here.

In both case, being conscious of a few of these examples and basic classes of programmatic Search engine optimisation could spark some concepts that suit your firm’s website.

1. Journey and geography-based pages

The most effective-known, extremely helpful programmatic Search engine optimisation web page kind is journey or geography-based websites like Yelp, Tripadvisor and Reserving.com.

The premise is easy: the location can have a database with details about issues like:

  • Eating places.
  • Small companies.
  • Resorts.
  • Leisure choices.

Right here’s an instance of a search end result for “issues to do in Boothbay Harbor:”

Not surprisingly, Tripadvisor (which bought Viator, a website devoted to expertise packages) ranks first.

This web page has a mixture of hyperlinks to collections of particular classes of issues to do and particular issues to do with temporary descriptions (and hyperlinks to the exercise web page):

Tripadvisor - things to do in Boothbay Harbor

Once more, Tripadvisor ranks for a number of aggressive variations of the sort of question:

Tripadvisor -

Price noting, although, is that Tripadvisor is an authoritative area. Most websites rating for a similar question have distinctive lists with content material written in regards to the matter, not programmatically generated pages. 

When you’ve got collections of evaluate content material in your website, these pages might be helpful, however that you must do correct key phrase analysis to ensure that the pages you’d generate will probably be well-positioned to rank in your website for the focused question.

These don’t at all times must be “greatest” searches both. When you’ve got a particular function for a retailer or location that folks discover helpful (i.e., shops with free wifi in X space, accommodations that permit canines in Y space, and so on.), that may additionally set off a majority of these pages.

2. Template assortment pages

One other frequent kind of programmatic Search engine optimisation content material are collections of various kinds of templates. That is typically a very good match for a B2B website that’s on the lookout for PSEO concepts or a website aimed toward creators, as you’ll be able to construct collections of issues like:

  • Video templates.
  • Social media templates or filters.
  • Templates for slide decks, Excel or Google Docs, and so on.

Canva is usually referenced as an ideal instance of this. If we have a look at the search question “Google slides timeline template,” we will see one other:

image 6.png

The primary result’s from SlidesGo.com, which presents a bunch of templates for obtain:

SlidesGo.com - Templates

This web page additionally presents some customized content material “under the fold” particular to the subject:

Image 8
Suggestions particular to presenting timeline graphics could also be extra helpful right here.

And the area typically ranks for a wide range of completely different template-related key phrases:

Template-related keywords

Templates associated to your core matter space (or a template-focused website) with the proper degree of competitors on your website might be an fascinating method, significantly should you can generate some copy that’s useful and distinctive to the web page.

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3. X vs. Y

Even should you’re not an affiliate or product evaluate website, “X vs. Y” content material evaluating merchandise or software program the place you could have a database of knowledge is an efficient candidate for producing a web page kind programmatically. 

Here’s a seek for a comparability of two canine brushes Hertzko vs. Furminator:

“X vs. Y” content

And Slant.co, which generates plenty of these product comparability pages, ranks first.

It additionally ranks for a wide range of “vs.” queries round issues like apps, merchandise, and different options:


What you would want to duplicate these could be:

  • A spreadsheet with many information factors surrounding a set of merchandise or apps.
  • A novel blurb of “evaluation” summarizing the variations and similarities between the 2 merchandise or apps. (This could be very straightforward to arrange with prompts to generate AI content material.)
  • A template for the comparability pages.

Of notice right here is also that, in line with Ahrefs, the slant.co area has seen a gradual decline in site visitors since late 2020 (the location had been rating for a really broad mixture of subjects).

4. Greatest X for Y

Equally, when you’ve got scores round a particular product or kind of software program or app, producing pages based mostly on the class of product / recreation is one other method, as we see right here with the Metacritic end result  for “greatest video games for PS5”:


Whereas this isn’t the highest rating, you’ll be able to see they’ve rankings secured for a wide range of comparable queries simply by returning an index web page of video games for a particular perform:

Best X for Y queries

In case your score system is hard-won and helpful for searchers, a majority of these pages might be comparatively “skinny” however nonetheless helpful to searchers.

5. Database-driven pages

When you’ve got a database or spreadsheet with info on numerous shops, merchandise, and so on., utilizing that to programmatically generate pages might be extremely efficient, significantly in an authoritative area.

That is one other instance of a extremely trusted area, the official American Kennel Membership web site, which has a number of canine breed pages with a particular template and plenty of details about these breeds populated.

On this occasion, they rank first for the breed Affenpinscher:

Database-driven pages

Under, you’ll be able to see the formatting they use throughout breed pages (with the date for weight, top, life expectancy, and so on., populated on the principle web page and tabbed content material):

Dog breed pages - additional content

Inside this /dog-breeds/ part, they rank extraordinarily excessive for a wide range of phrases:

Dog breeds - keywords

Suppose you could have an authoritative area and need to scale content material creation.

In that case, you’ll be able to pair particular information factors (e.g., top or weight) with some customized content material round breed traits to generate pages (relatively than creating long-form breed guides from scratch one after the other).

Getting began with programmatic Search engine optimisation

We have delved into numerous real-world examples and classes of programmatic Search engine optimisation, showcasing its potential for publishers and companies within the age of AI-driven content material.

As you discover the chances of programmatic Search engine optimisation, keep in mind the significance of diligent analysis and efficient content material creation. 

With the proper method, programmatic Search engine optimisation could be a helpful addition to your digital advertising toolkit.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Employees authors are listed here.

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