Ex-Google Search chief frightened his workforce was too concerned with adverts


Google declared a “Code Yellow” after consumer queries slowed in February 2019 to search out out why. Ben Gomes, then the pinnacle of Google Search, turned involved a couple of thinning firewall between Search and Advertisements, in line with emails revealed in the course of the ongoing U.S. vs. Google antitrust trial.

Why we care. We’ve been involved to be taught Google has increased ad prices to fulfill quarterly income targets and Ads, Search and Chrome teams working to boost ad revenue. Whereas Google talks about all the time doing what’s finest for customers, clearly it additionally has completed what’s finest for Google income and income.

The emails. In a single 2019 e-mail, a “pissed off” Gomes instructed different executives that the Search workforce was “getting too near the cash,” Bloomberg reported:

  • “I feel it’s good for us to aspire to question development and to aspire to extra customers. However I feel we’re getting too concerned with adverts for the great of the product and firm.”
  • “I get involved that development is all we’re enthusiastic about.”
  • “We might improve queries fairly simply within the quick time period in consumer damaging methods (flip off spell correction, flip off rating enchancment, place refinements everywhere in the web page).”

Nonetheless, Gomes stated throughout his testimony that he was “discussing issues we might by no means do,” in that final bullet.

Code Yellow aftermath. The “emergency” lasted seven weeks, after which Google created a brand new metric to measure teams of queries, quite than consumer queries as a metric (“I feel this metric of simply utilizing queries isn’t one which optimizes appropriately,” Gomes defined.).

Gomes left his position a couple of 12 months later, when Prabhakar Raghavan turned the brand new head of Google Search.

Source link


Please enter your comment!
Please enter your name here