The whole lot You Have to Know in 2023


Instagram video content material is presently obtainable in three codecs: Reels, Dwell, and Tales.

Video content material has exploded on the platform in recent times. Now, 91% of Instagram customers report that they watch videos on a weekly basis.

The various codecs of video throughout the platform could really feel like rather a lot to juggle. But it surely’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is correct in your model? There could also be a spot in your social media strategy for all of them. Or perhaps you’ll determine simply to give attention to a pair.

On this information, we’ll educate you all concerning the options, specs, and greatest practices for each kind. Plus, we’ve rounded up instruments that make utilizing Instagram video that a lot simpler.

Types of Instagram video

Reels, Stories, Live, oh my! If you’re looking to get started with Instagram video, we put together a simple breakdown of current formats to help.

Instagram Stories

Inspired by Snapchat, Instagram Stories are short videos that disappear after 24 hours. Though originally only 15-seconds long, each clip in your Instagram Story can now be up to 60-seconds long.

Tales could be recorded by swiping proper from the house display, or by tapping the plus icon and deciding on Tales. They can be uploaded out of your Photograph Library.

Expired Tales could be saved to the Highlights part of your Instagram profile, positioned simply above the grid.

It’s also possible to add interactive parts similar to filters, emojis, tags, and stickers to every Story. A number of manufacturers—some 4 million each month by Instagram’s rely—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

Supply: Instagram

Instagram Story suggestions

Useful resource: Learn how to use Instagram Stories to build your audience.

Instagram Dwell

Instagram Dwell lets customers video stream on to their viewers’s feeds. Manufacturers and creators alike have used Instagram Dwell to host workshops, interviews, and extra.

Begin a Dwell broadcast by swiping proper or tapping the plus icon and toggling to Dwell. Dwell streams can last as long as 4 hours and could be hosted by one or two accounts.

When an account goes Dwell, they seem on the entrance of the Tales bar with a Dwell icon. As soon as completed, Instagram Dwell movies could be shared for 30 days earlier than they’re deleted.

Instagram Dwell suggestions

  • Whenever you go Dwell, you’ll be capable to see how many individuals are watching your stream on the prime of the display. It’s also possible to assessment Instagram Live analytics to grasp your broadcast’s attain and engagement.
  • Your viewers can even have interaction with you by including feedback or emoji reactions. Or, by purchasing badges that present coronary heart icons beside their names within the feedback.
  • Instagram Dwell hosts can pin feedback, flip feedback off, or arrange keyword filters to reasonable feedback.
  • Make use of Live Shopping features to let customers store straight out of your stream! Tag related merchandise and they’ll seem on the backside of the display.
  • Instagram Dwell additionally supports donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: How to use Instagram Live to grow and engage your followers.

Instagram Reels

Reels is Instagram’s all-encompassing video format.

After they have been first launched, Reels have been Instagram’s reply to TikTok. However in 2022, Instagram introduced that all new video posts under 15 minutes would be shared as Reels.

pop-up notification on instagram, announcing that video posts shared in feed are now considered reels

In case you file it utilizing Instagram’s camera, your Reel could be from 15 to 90 seconds lengthy.

Nonetheless, in case you’re importing Reels by a third-party scheduling software like Hootsuite, your Reel could be wherever from 3 seconds to 15 minutes long.

Recording results embody timed textual content, AR filters, inexperienced display mode, timer and velocity controls, and entry to an audio library.

three phone screens showing how to upload a reel to instagram and where it lives on your feed

Supply: Instagram

Instagram Reels video suggestions

  • Reels file in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Discover web page, and a devoted Profile tab.
  • Reels can embody captions, hashtags, and most lately, product tags.
  • Folks can have interaction with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: Everything you need to know about Instagram Reels

Instagram video dimension

In case you’re able to get began with Instagram video codecs, the very first thing to do is study Instagram video sizes and specs.

Listed here are the size and format specifications for each type of Instagram video.

Instagram Tales dimension

Tales take up all the cellular display and are tailor-made to the system. For that cause, precise specs differ.

These are the beneficial specs:

  • File kind: .MP4 or .MOV
  • Size: As much as 15 seconds (longer movies could be clipped into a number of Tales)
  • Really helpful dimension: Add the best decision video obtainable that meets file dimension and ratio limits.
  • Most video file dimension : 30MB
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width: 500 pixels
  • Minimal side ratio: 400 x 500
  • Most side ratio: 191 x 100 or 90 x 160
  • Compression: H.264 compression beneficial
  • Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Preserve about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it could possibly be obstructed by the profile picture or name to motion.

Instagram Dwell dimension

Instagram Dwell broadcasts can solely be recorded from the digital camera app. Specs are just like Instagram Tales. Earlier than going reside, make certain that you may have a dependable and quick Web connection.

Instagram Reels dimension

Instagram Reels are full-screen vertical movies displayed in Tales, Feeds, Discover, and the Reels tab.

Listed here are the beneficial Instagram Reels specs:

  • File kind: .MP4 or .MOV
  • Size: 3 seconds to fifteen minutes (see observe above)
  • Minimal decision: ​​720 pixels
  • Facet ratio: Between 1.91:1 and 9:16
  • Most file dimension: 4GB
  • Most body charge: 30fps
  • Minimal width: 500 pixels
  • Cowl picture dimension: 420 by 654 pixels (or 1:1.55 ratio)
  • Compression: H.264 compression beneficial
  • Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Embrace on-screen textual content, music, and closed captions to make your Reels participating and accessible.

Tricks to make your Instagram movies go viral

Each Instagram video format is completely different, however these greatest practices apply to all of them.

Begin with a hook

As a basic rule, you may have three seconds to stop thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story altogether.

You should definitely give folks a cause to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to return, discover a solution to supply instantaneous enchantment.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second likelihood.

Create for cellular

Whereas, most individuals intuitively use portrait or selfie mode once they file with their telephones, that’s not the perfect observe for Instagram video. Most individuals view Instagram video on cellular, which implies it’s greatest to shoot in vertical orientation.

phone screen showing typical example of vertical instagram video

Supply: Instagram

After all, there are some exceptions. For longer video content material, horizontal video could also be a greater match. Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video can be uploaded to Tales and in-feed, however with out the lean impact.

two phone screens showing how to view a horizontal instagram video

Supply: Instagram

Present worth

To maintain a viewer’s consideration it is advisable make it price their whereas. Strive entertaining your viewers by comedian reduction, fascinating dialog, or your magnetic persona. Or, you can impart suggestions and tips, how-to’s and workshops, or thought-provoking info.

In every Instagram video, your worth proposition ought to be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they may _______. The reply could vary from “snigger out loud” to “need to make breakfast cereal ice cream sandwiches” No matter you land on, it ought to be clear to viewers upfront.

In case you ship in your promise, you’ll seemingly see extra views, engagement, and shares.

Schedule your movies upfront

You need to use Hootsuite to schedule Instagram Reels and Tales.

Scheduling content material upfront might help you publish content material when your viewers is most lively. It could actually additionally assist enhance the standard of your content material by providing you with extra time to plan.

To schedule an Instagram video with Hootsuite, merely add your video to the Hootsuite Dashboard, customise utilizing the Hootsuite Picture Editor, after which click on Schedule for later.

When your Instagram video is able to go reside, you’ll get a push notification from the Hootsuite app. From there, open your content material in Instagram and share it with the world.

Useful resource: How to Schedule Instagram Stories: A Step-by-Step Guide.

Use sound and captions

Based on Instagram, 60% of people watch Stories with sound on. But it surely’s well-known that there are a lot of causes folks could watch video with pontificate, together with context and listening to impairments.

Use sound to reinforce your video, and embody captions to make your video accessible. Timed-text could be manually added to Instagram Tales and Reels. To save lots of time, instruments like Clipomatic mechanically add captions to your video.

Submit often

The easiest way to construct an viewers is to publish often. That is very true in relation to long-formats like Instagram Video and Dwell.

Create and share a schedule along with your viewers so that they know when to count on your subsequent Instagram Dwell. Or develop a video sequence that your followers can often stay up for and tune in to. Make the most of scheduling instruments like Hootsuite to ensure your posts are revealed on time.

As effectively, attempt to publish when your followers are most lively on-line. Test your analytics and consult our research to seek out the perfect instances to publish Instagram movies.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Dwell or an upcoming video premiere.

countdown sticker on instagram story for upcoming book launch in 11 days

Useful Instagram video apps

Bought your tripod and your ring gentle able to go? Strive these Instagram video editor apps to excellent your content material.

Adobe Creative Cloud Express

Use Adobe Spark to mechanically dimension Instagram movies for you, add interactive parts, and benefit from the app’s picture and audio library.

resizing instagram video dashboard in adobe creative cloud express


Hootsuite’s collaborative platform is right for content material that requires teamwork and approvals. It’s also possible to handle all of your video materials with Hootsuite’s content material library.

Use the Hootsuite Planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of components with the scheduling instruments.


Pictory is an AI software that can make it easier to flip textual content into professional-quality movies with only a few clicks.

How does it work? You copy and paste textual content into Pictory, and AI mechanically creates customized video primarily based in your enter. This system pulls from an unlimited library of over 3 million royalty-free video and music clips.

Pictory integrates with Hootsuite, so you may simply schedule your movies for publication with out ever leaving their dashboard.


Clipomatic is an Instagram video app that permits you to add reside captions to social video. It’s been utilized by quite a lot of excessive profile customers, together with U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown.

Caption as you converse, or add captions to pre-recorded video. The captioning software is on the market in additional than 30 languages, and textual content could be edited and customised earlier than posting.

Apple Clips

Apple’s video enhancing software helps you to slice and cube movies as you see match earlier than sharing it to Instagram.

The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally helps you to add reside subtitles and textual content to your movies.


Lumen5 is an Instagram video app that helps companies flip their weblog posts into participating social video. The AI-powered video app pulls photos and phrases right into a storyboard manufacturers can edit and tailor to every platform.


If you need in on the Instagram video motion, however solely have audio and textual content to work with, Headliner is for you.

Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you may schedule and publish posts and Tales on to Instagram, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Strive it free at the moment.

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Simply create, analyze, and schedule Instagram posts, Tales, and Reels with Hootsuite. Save time and get outcomes.

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