Salesforce just lately introduced the retirement of its social media management tool Social Studio. Clients will lose entry on Nov. 18, 2024, or on the finish of their contract, whichever comes sooner.
Fortunately, you gained’t should look far to search out the perfect Social Studio various. Hootsuite does every little thing Social Studio does and extra for a fraction of the associated fee. Plus, Hootsuite has a free Salesforce integration and plenty of buyer relationship administration (CRM) instruments to make your migration painless.
Preserve studying to search out out every little thing it’s essential know concerning the Salesforce Social Studio retirement — and what to do subsequent.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
What is Salesforce Social Studio?
Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms.
Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Source: Salesforce
Social Studio can be constructed for social media listening. It permits you to monitor mentions, key phrases and hashtags, and observe conversations throughout social media platforms.
Hootsuite’s social listening instruments supply the identical model monitoring capabilities and extra to assist inform technique throughout your enterprise.
When is Social Studio shutting down?
Salesforce will formally shut down Social Studio on Nov. 18, 2024, however some customers will lose entry earlier than then. In case your contract ends earlier than Nov. 18, 2024, you’ll lose entry as quickly as your settlement is up.
Salesforce has already stopped promoting licenses to the product. They’ve additionally stopped updating and enhancing Social Studio. Meaning it’s essential begin the hunt for an alternate social media administration device now. The earlier you possibly can substitute Social Studio, the earlier you can begin crushing your social strategy.
Word: As a part of the sundown, Salesforce plans to delete all Social Studio customer data. We advocate downloading your data from Social Studio quickly to make migrating simpler.
Supply: Salesforce
Hootsuite vs. Social Studio: characteristic comparability and pricing
Trying to rapidly and simply substitute Social Studio with an all-around higher social media administration dashboard? Hootsuite affords all the preferred Salesforce Social Studio options and extra.
Right here’s a fast breakdown of Salesforce Social Studio vs. Hootsuite.
Value
One wonderful thing about Salesforce Social Studio being discontinued? You’ll most likely save your group some cash. Social Studio plans begin at $1,000 per thirty days and go all the best way as much as $40,000 per thirty days for bigger organizations.
With some plans, you’ll additionally should pay further to publish in your social media networks. Plus, Social Studio’s primary plan solely helps you to join two social media accounts. Meaning if you wish to submit and analyze your social media efficiency, the essential plan gained’t cowl your wants.
Hootsuite plans start out at just $99 per month. Even our entry-level plan helps you to join as much as 10 social media accounts. On high of that, all Hootsuite accounts allow you to publish on social media with no further charge.
Publishing
Not all Social Studio plans come commonplace with posting capabilities. For its entry-level plan ($1,000 per thirty days), Salesforce costs an additional $500 per thirty days for publishing. This plan doesn’t even embody entry to third-party integrations, equivalent to inventory picture apps or digital asset administration techniques. Hootsuite contains these options in each plan.
In terms of publishing options, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the identical social media platforms as Social Studio and extra. Submit to standard social media channels like Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Enterprise, WhatsApp, Tumblr, and extra.
Like Social Studio, Hootsuite helps you to view paid and natural social posts in a calendar view. You may also see how your posts will look throughout social media channels earlier than you hit “publish.”
Should you want a device for publishing and analyzing social media, Hootsuite affords many extra capabilities than Social Studio. Right here’s a fast sampling of what we provide:
- Design eye-catching posts in seconds with Canva templates
- Write extra participating captions with Grammarly Professional at no cost
- Get integrations to submit to Google My Enterprise, Tumblr, and extra
- See the precise finest time to submit primarily based in your viewers
- Seize extra attain with an AI hashtag generator
Analytics
Hootsuite’s social media analytics are deeper and extra customizable than Social Studio’s. Whereas Social Studio has spectacular instruments for social listening, they fall brief on the subject of measuring the efficiency of social media posts.
Social Studio makes it troublesome to retrieve and analyze submit efficiency. The platform additionally doesn’t permit you to customise social media efficiency reviews.
Hootsuite analytics permit you to watch a whole bunch of metrics, see the way you’re performing towards rivals, and observe your staff’s efficiency within the Hootsuite dashboard. While you’re able to report in your outcomes, you possibly can edit virtually each side of your reviews — choose and select your metrics, add logos, and customise visuals.
Listed below are a number of extra of the highest options you’ll discover in Hootsuite Analytics.
- Export, customise, and white-label reviews in seconds
- See precisely when to publish primarily based in your distinctive viewers and aim
- Get a glimpse into the way you’re performing towards your rivals
- See post-by-post efficiency and observe a whole bunch of metrics in a single place
Inbox and neighborhood engagement
Flip conversations into gross sales with a extra customer-centric inbox. Hootsuite permits you to handle and reply to messages and feedback throughout your social media networks. Use it to answer to personal messages and feedback on Fb, Instagram, Twitter and extra.
Whereas Social Studio does permit you to reply to messages on Fb and Instagram, its features are restricted. For instance, it does not allow you to reply to Instagram messages which are greater than six days outdated. In Hootsuite, your Fb, Twitter, and Instagram conversations keep in your inbox for six weeks.
Listed below are a number of of the inbox options now we have that assist us beat Social Studio.
- Join Salesforce, WhatsApp, Microsoft Dynamics 365, and extra to your inbox
- Combine chatbots to deal with messaging for you
- Delight prospects and enhance with straightforward buyer satisfaction rating (CSAT) surveys
- Reply to personal messages and public feedback throughout social media in a single place
- Reply to mentions on Instagram, LinkedIn, and YouTube proper out of your dashboard
- Use saved replies and automatic responses to avoid wasting time responding to messages
Social listening
Hootsuite affords extra bang on your buck than Social Studio when it comes to social listening. Salesforce costs primarily based on mentions per thirty days, so the extra mentions you need to monitor — and the extra standard your model — the extra you’ll pay. Hootsuite doesn’t restrict monitoring or cost further to watch extra mentions.
Each Hootsuite plan comes with Streams that allow you to observe hashtags, mentions, conversations, and competitor actions.
Wish to go deeper? Get the Hootsuite Insights add-on. With Insights, you possibly can observe model sentiment, emotion, mentions, demographics, and extra. Simply monitor traits and dig deep on shopper analysis with superior search choices.
Worker advocacy
Social Studio doesn’t supply an employee advocacy tool, whereas Hootsuite affords the {industry}’s finest. Take your engagement and attain to new heights with Hootsuite Amplify.
Create on-brand posts on your workers to share and ship your message additional. This helps you develop your model’s attain whereas decreasing danger and making it straightforward on your staff to blast firm information, wins, and extra.
Compliance
Should you’re in an {industry} with stringent social media compliance guidelines (otherwise you merely need to be further diligent), Hootsuite will help. Like Social Studio, Hootsuite affords customized entry permissions and approvals to make sure that the correct eyes see content material earlier than it goes dwell. Customers can even create libraries of pre-approved content material to make sure compliance.
Hootsuite has achieved compliance with the Cyber Necessities program and is Federal Danger and Authorization Administration Program (FedRAMP) permitted. You may read more about how Hootsuite helps brands stay compliant here.
Why Hootsuite is the perfect Social Studio various
Salesforce Social Studio sundown: FAQs
Is Salesforce Social Studio being discontinued?
Sure. Salesforce introduced in 2022 that it might be retiring its Advertising Cloud Social Studio merchandise. Social Studio customers will lose entry to their accounts on Nov. 18, 2024. In case your contract ends earlier than then, you’ll lose entry on the ultimate date of your settlement.
What’s changing Salesforce Social Studio?
To our information, Salesforce doesn’t plan to switch Social Studio with one other social media administration device. As an alternative, the corporate recommends utilizing “third-party various merchandise,” equivalent to Hootsuite.
Hootsuite is the general finest Social Studio alternative. No Salesforce Social Studio rivals supply the identical options throughout neighborhood engagement, publishing, social listening, and analytics as Hootsuite.
What does Salesforce Social Studio do?
Social Studio is Salesforce’s reply to a social media advertising and marketing and social listening device. It permits you to create a social media calendar and schedule posts throughout probably the most broadly used social media platforms. It additionally affords social monitoring instruments to assist customers observe mentions, hashtags, key phrases, and conversations about their model and {industry}.
How a lot does Salesforce Social Studio value?
Word: Salesforce is not promoting licenses to Social Studio, and it’s not at the moment in the stores.
Salesforce Social Studio pricing begins at $1,000 per thirty days and goes all the best way as much as over $40,000 per thirty days. For probably the most primary Social Studio plan, there’s additionally an added charge of $500 per thirty days for publishing. There are 4 Social Studio plans with month-to-month charges beginning at $1,000, $4,000, $12,000, and $40,000.
Salesforce units their costs primarily based on “month-to-month mentions,” or what number of mentions you need to observe and analyze per thirty days. Additionally they worth primarily based on what number of social media accounts you need to add. You’ll pay a premium with Social Studio if you wish to join greater than two social media accounts.
There’s no higher Salesforce Social Studio various than Hootsuite. Publish, observe, interact, and promote extra with Hootsuite’s industry-leading social media administration instruments. Strive it at no cost immediately.
Handle all of your social media in a single place, measure ROI, and save time with Hootsuite.
