All the things you have to know

GA4 proves to be an extremely priceless instrument, providing in depth insights into your web site’s efficiency. 

Whereas sure metrics and dimensions come pre-configured by the instrument, others require partial or customized setup by customers.

That is the case with occasion parameters, which allow us to acquire related details about actions happening on our web site. 

Though a number of of those parameters come pre-defined by GA4, most require correct configuration to make sure correct information assortment. 

What are occasion parameters in GA4?

In GA4: 

• Events mean you can measure particular consumer interactions on a web site, equivalent to loading a web page, clicking on a hyperlink or submitting a type. 
• Parameters present extra details about these occasions.

For example, a consumer views a product or provides an merchandise to the cart. 

With occasion parameters, you may create settings that describe the product they’re viewing or the product they’re including to the cart, such because the title, the web page, the hyperlink, the tactic or the worth.

You need to use parameters to create customized dimensions and metrics that may enhance the way you analyze your web site efficiency.

You possibly can add as much as 25 parameters for every occasion. Occasion parameter names can have as much as 40 characters, and the worth assigned to every should be 100 characters or fewer.

Occasion parameter varieties in GA4

There are two sorts of occasion parameters in GA4, relying on how they’re captured by the instrument:

• Robotically collected parameters: GA4 routinely captures a set of parameters. Each automatically collected events and enhanced measurement events include default parameters. Nevertheless, the latter usually requires customized configuration in lots of instances.
• Customized parameters: These parameters mean you can accumulate data that’s not captured by default. That is utilized to recommended events and custom events, the place customized configuration is required.

Robotically collected parameters

Whenever you create a GA4 property, the next parameters, which give supplementary details about the occasions, are routinely collected by GA4:

• language
• page_location
• page_referrer
• page_title
• screen_resolution

Test the list of automatic parameters supplied by GA4 for routinely collected occasions.

The right way to view the parameters routinely collected in GA4 stories

To view the routinely collected parameters, you have to go to Reviews > Engagement > Occasions, then click on on certainly one of them (e.g., page_view) 

These displayed listed here are accurately arrange and triggered. In any other case, you’ll have to do a customized setup.

Customized parameters

Customized parameters enable capturing data that’s not collected by default. Relying on the kind of occasion, Google recommends a set of parameters:

As you may see, many of the parameters require customized configuration.

Personalized occasion parameters could be configured by way of:

The right way to configure occasion parameters by way of Google Tag Supervisor

Essentially the most really useful choice for creating occasion parameters – whether or not enhanced, really useful, or custom-made – is thru Google Tag Supervisor.

To do that, you need to comply with the subsequent steps to create customized parameters by way of Google Tag Supervisor:

First, make sure the GA4 and Google Tag Supervisor accounts are correctly configured and linked.

When creating or configuring occasion parameters, test the really useful parameters supplied by Google for this occasion:

Consider the parameters you want when configuring the occasion in Google Tag Supervisor. For instance:

Try extra details about the completely different dimensions and metrics of GA4 and the completely different parameters recommended relying on the occasion.  

After creating the tag, confirm that it’s activated efficiently by way of Admin > Debugview:

And likewise by way of Google Tag Supervisor:

If the whole lot is so as, you have to ship these parameters as customized dimensions to hyperlink them with every occasion in GA4, enabling you to research the occasions with the brand new parameter data.

To realize this, navigate to Admin > Customized Dimensions > Create customized dimension and create one for every new parameter. 

Should you skip this step after creating them for the primary time, they won’t seem within the instrument with every occasion. 

Now you may view the brand new data for every of your occasions (Engagement > Occasions):

Generally, it might take hours and even days for information to be gathered and displayed.

Other than the really useful parameters for every occasion, you may uncover all of the parameters included in every web site occasion by way of Google Tag Supervisor. 

To know all of the parameters an occasion can have, go to Google Tag Supervisor > Preview. Then, click on on the occasion you wish to measure. For instance, on a hyperlink inside your personal web site. 

The variables of the info layer will give you all these which can be triggered. This can enable you to establish the completely different parameters that features that motion throughout the web site. 

For instance, you may see the next triggered variables for this Hyperlink Click on. All of them may very well be arrange as parameters:

The right way to configure occasion parameters by way of GA4

Though creating new parameters by way of Google Tag Supervisor is strongly really useful, GA4 additionally permits creating or enhancing present occasion parameters immediately throughout the instrument itself.

In instances the place the occasion is automated or enhanced measurement, you may usually do it immediately from Customized Dimensions by way of GA4:

The search_term parameter, for instance, will allow you to discover out what customers seek for within the search field of your personal web site. 

On this case, you can even embrace the dimension Area to see every area’s hottest searched phrases.

GA4 additionally supplies a collection of predefined parameters, which could be modified if the consumer is . That is performed in the identical space the place GA4 permits modifying occasions.

To take action, go to Admin > Occasions > Modify Event.

The right way to create stories to visualise occasion parameters

If you wish to analyze this new data, navigate to Discover > Reviews, with the parameters as the size:

Moreover, you may incorporate these parameters in Looker Studio stories, enabling you to research and look at the data based on particular enterprise aims and necessities.

For instance, the next picture exhibits you thru the page_url parameter, by which web page the file_download occasion is going on:

One other instance could be the next slide, which exhibits you particularly, by the form_id occasion parameter, which type has been submitted particularly on a webpage:

So as to add the parameters to Looker Studio, it’s mandatory to incorporate them as dimensions and the occasions or conversions as metrics.

Organising occasion parameters is essential for a holistic evaluation of your web site. Parameters allow you to view web site occasions fully, permitting for a extra detailed interpretation.