Elon Musk has offered some more insight into his evolving plan for Twitter, which can now additionally see the corporate embark on a hiring push, after firing 65% of its workforce, so as to get in additional improvement and engineering expertise to assist notice Musk’s grand imaginative and prescient.
And with that, Musk has put collectively a brand new pitch deck, of types, which goals to make clear his present plan. Which, as famous, is evolving shortly, so it might find yourself being completely totally different, it might be indicative – we don’t know for positive as but.
However he’s slowly clarifying and honing in on particular parts.
Right here’s a take a look at the gathering of slides that Musk has put collectively to current his present strategic define for the app.
As you’ll be able to see on this first slide, Musk’s presentation exhibits that new account sign-ups are at an all-time excessive, with the chart going again to 2014.
I’m unsure what meaning in isolation. Undoubtedly, that might imply that extra individuals are eager to get in on Twitter dialog, and with Fb getting stale, and Instagram struggling an id disaster, Twitter is seemingly changing into a extra attention-grabbing consideration.
However it could even be price noting the place these new sign-ups are coming from. Are these US customers, possibly freedom of speech-ers signing as much as Elon’s new, extra open public sq.? Are these customers in growing markets, as has been Twitter’s predominant growth trend for the past three years, as US utilization has stagnated?
Might this be scammers signing up for lots extra accounts in a short time – as a result of so as to qualify for Twitter Blue, and get a blue checkmark, accounts should have been lively for at least 90 days prior?
It’s a stat, for positive, however with out additional context, it’s onerous to make any conclusion on what it means.
The following chart is Person Energetic Minutes, which can be at an all-time excessive.
That’s attention-grabbing – primarily based on this chart, divided by the present variety of lively customers, which Musk has additionally shared, the typical Twitter person is now spending 31.5 minutes per day within the app.
That’s not radically totally different than what’s been previously reported, although some stories have prompt Twitter utilization has declined significantly in recent times. These numbers really reinforce that, with Twitter’s session time down within the low teenagers (seemingly) until 2021, then rising once more of late – although I believe the decrease chart is meant to say ‘November 2022’ on the backside proper.
Mainly, the information exhibits that Twitter is again at its earlier utilization ranges, after dropping its approach for a while. Which isn’t shocking given Musk’s capability to spark controversy and dialogue.
There are additionally some extra questionable charts that present a decline in hate speech:
Word that the qualifier right here is tweets ‘with 1+ slur’ from a curated listing, and a ‘Toxicity rating’ of 0.91 or increased. This can be a little imprecise and lacks the total context of what this represents.
There’s additionally this:
Which simply exhibits that much more folks had been participating in impersonation within the app when Twitter began permitting them to buy Blue verification ticks, then, when Twitter pulled the $8 verification plan, fewer impersonations had been reported.
Like, yeah, you opened the door for them to rip-off folks with deceptive verified accounts, in order that they took benefit, and now they’re not, as a result of they’ll’t. At the least till Twitter re-launches the $8 verification plan next week.
Musk then additionally shared this overview of his present roadmap, which is just about a re-angling of Twitter’s present options.
‘Promoting as leisure’ makes use of an instance of an automatic sampling script to create a extra participating advert expertise (‘like this tweet and I’ll present you which ones home you belong to primarily based in your tweets’). Unsure if Musk is suggesting that that is one thing Twitter might be providing as an advert device, however to date, most of these activations have been created by model companions, in collaboration with Twitter. If Twitter does transfer to make this an precise advert characteristic, that might be tough to scale.
Word that Twitter additionally launched Branded Likes, a associated advert engagement possibility, again in June.
The following body, as you’ll be able to see, simply says video with a randomized instance
Unsure precisely what this implies, however Musk has flagged allowing longer video clips to be attached to tweets, whereas he’s additionally speaking a couple of creator monetization program, which might provide a extra helpful income share than YouTube’s 45/55 break up.
Encrypted DMs are quick changing into the usual, with Meta additionally integrating full encryption across Messenger, Instagram Direct and WhatsApp. That’s raised the hackles of many legislation enforcement teams, who say that this can provide safety for criminals, however it’s going to additionally present extra safety, and assurance, for common customers.
There’s additionally Longform Tweets, for which Musk has shared a screenshot of Twitter Notes, which has been in improvement over the previous 12 months.
Notes allows you to create posts of as much as 2,500 phrases, that are then natively embedded into the Twitter app for simple sharing.
Then there’s the revamped $8 verification plan, which I’ve shared my thoughts on here.
Oh, and funds:
No examples right here, however primarily based on Musk’s previous statements, it looks as if he’s seeking to observe the identical recreation plan with funds that numerous different apps have already tried. You begin off by facilitating funds transfers between accounts, enabling fee-free remittance, a key profit in growing markets. Then, as soon as individuals are already shifting cash within the app, you provide extra methods to make use of it, by way of in-app purchases, invoice funds, banking, and many others.
That is Musk’s huge, overarching plan to make Twitter a extra essential app – however as famous, numerous others have tried, and the regulatory hurdles alone have made it a nightmare to enact.
Possibly Musk can have higher luck in shifting issues ahead, however it’s an enormous problem, which can take time – which can be why there’s no instance picture for this as but.
In fact, the point out of funds will even fireplace up all of the crypto fans, who view Musk as a key chief in mainstreaming crypto funds. That positively received’t be taking place, however I believe that that is another excuse why Musk has left this slide clean, to supply a glimmer of hope to his fanatical fan base.
Which is what Elon does greatest. Query his enterprise and mental acumen all you need, however he positive does know learn how to get consideration, which is absolutely probably the most worthwhile, tangible talent that he brings to any undertaking. He’s a strolling PR machine, who’s now been given the keys to his personal platform thousands and thousands of customers, and it’s fairly clear that he’s having fun with the eye he now instructions as Twitter-in-chief.
The following query then is, what number of media tips does Elon have up his sleeve?
Every of those actions has sparked its personal media cycle, and introduced a heap extra consideration to Musk and Twitter because of this, however when the stunts run out, what then?
Can Musk maintain arising with extra attention-grabbing adjustments on the app, or will this roadmap really result in a extra sustainable enterprise, enabling him to cease grabbing headlines, and depart Twitter to its personal units?
In essence, that’s what these utilization charts present, that Musk is absolutely good at getting consideration.
But it surely’s what comes after that can make or break the enterprise.
Oh, additionally, somebody has prompt that the tweet character rely should be expanded to 420 instead of the current 280. Given Musk’s affinity for this quantity, that’ll most likely occur.