With modifications taking place to measurement and attribution, many advertisers are analyzing the effectiveness of their advert placements and casting a crucial eye on the reliability of the methods they’ve in place to correctly measure their advertising efforts.
Be part of trade consultants Bhanu Bhardwaj, media and information science chief at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of buyer success at Pecan AI, as they focus on how AI unlocks buyer potential and marketing campaign efficiency.
Register at present for From “Clicks to Conversions: Drive Performance with Marketing AI,” introduced by Pecan.
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Concerning the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
