Very similar to Gretchen desperately tried to get “Fetch” stepping into Imply Women, Instagram is obsessed with attempting to make Reels occur.
Instagram has rewarded Reels customers with an algorithm boost, prioritized Reels on feeds and the discover web page, and now, the platform has began what is actually a recycling program, permitting customers to simply repurpose Instagram Tales highlights into Reels with only a few faucets.
However as we’ve realized from all types of shiny new social media options over time (ahem, Twitter Fleets): Simply since you can do one thing doesn’t at all times imply you ought to.
We’re actually not satisfied that reposting outdated Tales as Reels will do us any good. However right here at Hootsuite Experiments, we let the information determine.
And so, as soon as once more, I’m donning my laborious hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not or not bending to Instagram’s will is value it.
Does repurposing your Tales highlights to Reels really work? Let’s discover out.
Reels made out of old stories don’t get as much engagement or reach as brand-new Reels
Sure, Instagram has made it incredibly easy to repurpose your old Instagram Stories as new Reels — it simply takes a couple of faucets to show an outdated Story into ‘new’ content material.
Nevertheless, our concept is that model new, authentic Reels will most likely carry out higher and earn extra engagement.
In any case, Instagram’s aim is in the end to create an entertaining, participating content material hub. (It’s what drives every thing about the Instagram algorithm.) Rewarding customers for recycling or rehashing outdated content material doesn’t actually appear consistent with the platform’s grand imaginative and prescient.
However, hey, we’re pleased to be confirmed mistaken! It makes us really feel alive! So I’m going to seek out out firsthand if repurposing your Tales as Reels is the perfect factor to do for Instagram engagement.
I made a decision to publish some “recent” Reels and a few repurposed Tales and evaluate their attain and engagement.
To make my new Reels, I pulled some movies and images from my digital camera roll, layered on a musical clip and a few results, and hit Publish. (New to Reels? Here are step-by-step instructions for how to make your own!)
For my repurposed Tales, I adopted the directions outlined on this Hootsuite Labs video. That meant trying again via my archived Tales and including those I needed to a brand new Spotlight.
For this venture, I created 5 completely different new Highlights. I opened every Spotlight, tapped the three dots on the underside proper nook, and tapped Convert to Reel.
This then opened the Reels editor, the place I used to be capable of change the music or add any extra filters or stickers. I additionally had the choice to delete scenes at this level.
I made my edits, added a fast caption to every, after which despatched my infants out into the world.
In complete, I printed 5 new Reels and 5 repurposed-from-Tales Reels. Then, I waited a couple of days to see how they did.
TL;DR: My repurposed Reels did barely worse than my authentic Reels when it comes to attain. However general, Reels that featured private, genuine content material made the most important influence.
Keep in mind, I posted 5 Reels from Highlights and 5 authentic Reels. Right here’s how the attain and engagement for every fashion labored out:
|Sort of Reel||Whole Views||Whole Likes|
|Repurposed From Spotlight||120||4|
|Model New Reels||141||7|
My hottest Reels from this batch of experiments had been ones that had been genuine and private: One in all me having the perfect day of my life at a mascot pageant, one other of me performing comedy, and a reveal of my latest renovation.
The Reels with the worst success charge had been impersonal journey movies I had thrown collectively. I assume it’s flattering to know folks care about me greater than they care about endangered elephants or stunning seashores?
General, there didn’t appear to be a definite profit to publishing Reels out of your Tales Highlights. It was the content material that mattered, not the strategy I used to construct the Reel.
What do the outcomes imply?
Am I humiliated that nobody cared in any respect about my chill beach-scape Reel? After all. However from the ache of this experiment got here some essential classes and reflections.
Authenticity is the final word algorithm hack
Whereas Instagram usually rewards customers for taking an opportunity on a brand new characteristic with an algorithmic increase, it in the end comes again to this: Nice content material is the not-so-secret secret to success.
Content material your followers discover compelling will earn engagement greater than any algorithmic increase ever may. So focus on creating engaging, value-driven posts, Tales and Reels to get probably the most out of Instagram.
You may’t get Insights from Highlights… however you can get Insights from Reels
When you can see the variety of views and likes of a person Instagram Story, it’s at the moment not doable to see what number of views your Highlights get.
Meaning there’s one profit of making a Reel out of Highlights: You may really measure how a lot attain or engagement that specific mixture of Tales get.
Highlights generally is a useful compilation device
Using your Highlights to collect content material over a protracted time frame may really be useful as effectively.
For example, I spent 22 lengthy weeks engaged on my house renovation final yr and was including all of my reno-related posts to 1 Spotlight. As an alternative of digging round in my digital camera roll to make a dramatic Reel concerning the expertise, I may simply convert all that candy drywall-encrusted content material into one neat-and-tidy Reel with a couple of faucets. (Research have proven that setting your building trauma to music can soften the ache.)
All proper, that’s sufficient out of me! It’s time to cease on the lookout for shortcuts to Instagram success and begin making superb Reels that replicate your model voice and delight your viewers. Dig into our tutorial for making successful Reels, and you could by no means really feel tempted to hack the system ever once more.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go stay when you’re OOO, publish at the absolute best time (even for those who’re quick asleep), and monitor your attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.