This previous November, I made a decision to do an experiment. I needed to see if LinkedIn pods truly labored or in the event that they had been only a waste of time.
For these of you who don’t know what a LinkedIn pod is, it’s principally a gaggle of people that agree to love, remark and have interaction with one another’s posts. The idea is that by doing this, your content material will probably be boosted by the LinkedIn algorithm. So, I made a decision to hitch just a few pods and check it out for myself.
I’m not essentially a longtime LinkedIn thought chief with 1000’s of followers, however I put up about my writing work on a reasonably common foundation and have even gotten just a few shoppers by way of LinkedIn. So just a few extra followers and engagements with my posts undoubtedly wouldn’t harm.
Right here’s what I discovered from my expertise with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the basics.
A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. The idea is that by being in a pod, you’ll be able to increase your connections and, consequently, your opportunities.
In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and interact with it.
Most engagement pods work on the principle of reciprocity. So, if you want people to like, comment, or share your content, you’ll need to do the same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are said to be helpful because they can:
- Amplify the reach of your content
- Help you get more engagement on your content (likes, comments, shares)
- Offer extended networking opportunities
- Engage employees to assist your model
The idea is that LinkedIn favors posts with extra engagement, so if you may get extra likes and feedback, your put up will carry out higher.
That is particularly essential as a result of the LinkedIn algorithm divides content material on the platform into three sorts:
- Spam: Posts with dangerous grammar, too many hashtags, or accounts that put up too regularly could also be marked as spam.
- Low-quality posts: Posts that don’t observe greatest practices, or don’t get sufficient engagement, will probably be labeled “low-quality.”
- Excessive-quality posts: Posts which can be simple to learn, encourage questions, and incorporate robust key phrases will probably be labeled high-quality and, due to this fact, will probably be proven to extra customers on LinkedIn.
The query is: is engagement sufficient to make a put up “high-quality” within the eyes of the LinkedIn algorithm? I got down to put this concept to the check.
How one can be a part of a LinkedIn pod
There are a few alternative ways to hitch a LinkedIn engagement pod.
First, you can begin your personal pod by creating a gaggle message thread with LinkedIn customers you’d prefer to pod with. We’ll name this a handbook LinkedIn pod.
Second, you should use LinkedIn-specific pods, the place you be a part of LinkedIn teams centered on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which of them relate to your business.
There are additionally third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod teams exist on different social media websites. There’s the LinkedIn Growth Hackers pod on Fb and numerous different pods on platforms like Telegram.
I experimented with all 4 forms of engagement pods to see which of them labored greatest. I used a special LinkedIn put up for every methodology in order that I may precisely monitor any variations in engagement throughout strategies.
Right here’s a breakdown of that course of.
Guide pods: I used a weblog put up on scheduling Instagram reels.
Earlier than the experiment began, I had 12 likes, 487 impressions, 0 shares, and a couple of feedback.
LinkedIn-specific pods: For this methodology, I used a weblog put up I’d shared on recession advertising and marketing.
Earlier than the experiment began, I had 5 likes, 189 impressions, 1 share, and a couple of feedback.
Automated LinkedIn pods: I used a put up I wrote for Hootsuite on social media share of voice.
Earlier than the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 feedback.
Cross-platform LinkedIn pods:
I used to be not capable of be a part of any cross-platform pods, so no posts had been used right here.
Guide LinkedIn pod methodology
I began off by making a handbook LinkedIn pod of my very own. I selected a small group of my author associates (as a result of they perceive the analysis course of) to pod up with. I despatched them a fast message outlining the technique and inspired them to work together with one another.
Fortunately, they’re all good sports activities, and I instantly began receiving a barrage of LinkedIn notifications displaying the assist of my buddies.
I additionally instantly seen some new (stranger) accounts creeping my LinkedIn profile.
And I even obtained this message from a random “LinkedIn” worker (fairly sure this was spam).
That each one occurred in simply a few hours!
LinkedIn-specific pod methodology
I additionally joined just a few LinkedIn group pods centered on digital advertising and marketing and social media.
The variety of members actually different in these teams. One had over one million members, on the others had just some dozen. I selected a mix of high-member pods in addition to just a few smaller ones. If vanity metrics have taught me something, it’s that simply because lots of people are in your circle, it doesn’t imply they’re truly paying consideration.
Among the pods I discovered in my search had been described as inactive, so I stayed away from these.
Of all of the teams I joined, Sport of Content material was the one one which appeared to have common posts from different customers.
The foundations of GoC had been fairly easy:
There is just one put up ever current within the group, and it’s made by an admin. They repopulate this put up each couple of days so it stays related. Group members can then touch upon the put up with their LinkedIn put up hyperlink and different members are supposed to interact with them.
As I went by way of the weekday put up feedback, I did see numerous folks replying to feedback with phrases like, “Accomplished! Right here’s my hyperlink.”
After I clicked by way of to their posts, I may see likes and feedback from those self same group members.
So, yeah, this was working. Not less than when it comes to garnering extra likes and feedback.
I went in and adopted swimsuit, participating with posted hyperlinks and commenting with my very own hyperlink after I used to be achieved.
And I slowly began to see engagement reciprocated by myself posts.
Automated LinkedIn pods with lempod methodology
I additionally put in the lempod extension on my Google Chrome browser. lempod provides a digital market filled with LinkedIn engagement pods you’ll be able to be a part of.
I joined just a few pods centered on digital advertising and marketing and social media.
The primary one I used to be accepted to was known as “Content material + Social Media Advertising pod”. That appeared related.
I instantly posted the hyperlink to my put up. As soon as I shared the hyperlink, the display screen opened as much as an enormous graph, with an inventory of individuals “Members who will interact” and “Members who’ve already engaged.”
I cross-checked the “Members who’ve already engaged” tab with my precise put up.
And, yep. Certain sufficient, these customers had been now proven as new likes on my put up.
Inside just some minutes, my impressions had grown from 191 to 206. I additionally had six new feedback. I watched this quantity steadily climb over the subsequent hour.
Whereas I used to be seeing numerous engagement, I wasn’t seeing any profile views, direct messages, or anything that may point out these customers had been truly occupied with my work.
To not point out, the engagement was coming in quick. Each 45 seconds there was one other notification! Possibly LinkedIn would think about my put up viral? Or, perhaps it might get labeled as spam.
I let the automation run till I noticed that each member of the pod had engaged.
Two hours later, I had 54 likes, 261 impressions and 24 feedback!
Cross-platform LinkedIn pods
I did attempt becoming a member of the “LinkedIn Progress Hackers” group on Fb, however I used to be by no means accepted. It appears this group could also be inactive now. I didn’t discover some other lively LinkedIn pods to hitch on different channels.
TL;DR: At first look, it might appear to be the Automated LinkedIn pod was the best pod, however I truly assume it was the Guide pod for causes that I’ll clarify under. Both approach, not one of the LinkedIn pods actually made an enormous distinction for me or helped develop my presence on the platform considerably.
|Automated LinkedIn pod||54||24||0||261|
Hold studying for extra particulars and context on these outcomes.
This appeared like essentially the most natural, most constant methodology. As a result of I used to be leveraging folks I already knew, the feedback had been genuine, related, and honest.
To not point out, these individuals are truly in my business–that means if my posts present up of their feeds to their connections, it would assist me community additional.
Nothing about this methodology got here off as spammy, although I don’t understand how lifelike it’s to ask my associates to do that each week.
Over the course of 1 week, my put up obtained:
- 13 likes
- 3 feedback
- 0 shares
- 507 impressions
Whereas this methodology introduced in essentially the most feedback, responses had been imprecise and fewer related than these present in my handbook pods. Plus, most of those folks labored exterior of my business. So, there probably isn’t a lot profit to my content material displaying up of their feeds or networks.
After the weeklong experiment, my put up obtained:
- 13 likes
- 364 impressions
- 2 shares
- 6 feedback
Automated LinkedIn pods
This methodology definitely introduced in essentially the most likes and feedback. However, I didn’t see any related profile visits, direct messages, or connection requests come by way of.
Additionally, whereas there have been quite a lot of new feedback, they had been all just about the identical:
- “Actually cool Hannah!”
- “Nice put up, Hannah!”
- “Thanks for sharing Hannah!”
To me, these imprecise feedback sign that none of those customers truly learn my put up (which is sensible, contemplating their profiles are being automated).
I can solely think about that different customers would possibly see this and assume the identical factor. My spam alert is sounding.
After three hours, my put up obtained:
- 54 likes
- 24 feedback
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods
I didn’t collect any additional engagement from this methodology.
What do the outcomes imply?
Listed below are the primary takeaways from my experiment.
Genuine pods have advantage
There may be definitely some engagement to be gained from utilizing LinkedIn pods. Pods which can be made up of related, genuine connections inside your business can definitely assist to amplify your content material and get you extra views, likes, and feedback.
Spammy pods received’t get you far
However, when you’re attempting to sport the system by becoming a member of pods which can be full of faux accounts or which can be unrelated to your business, you’re not going to see a lot profit. So what when you obtained 50, 100, or 200 likes? They don’t imply a lot in the event that they’re coming from accounts that can by no means do enterprise with you.
LinkedIn pods ARE embarrassing
I believe what struck me most about this experiment was the discomfort that got here with having so many unconnected strangers current on my posts. Certain, from a look it seems cool to have 50+ likes, but when anybody took a more in-depth look it might be fairly apparent the engagement was spam.
Simply as I wouldn’t counsel companies buy their Instagram followers, I wouldn’t counsel they use engagement pods. Possibly, in some instances, the place the pod members are hyper-relevant to your area of interest, it’s value it. But when it seems suspicious, chances are high your viewers will discover. And the very last thing you need is to lose their belief.
Deal with shut, related connections
If you happen to nonetheless need to be a part of a LinkedIn pod after studying this, one of the simplest ways to make use of them is to hitch ones which can be related to your business and which can be made up of connections you can authentically interact with. This manner, you’re getting focused engagement that may result in priceless relationships (and, hopefully, actual prospects).
Listed below are just a few suggestions for locating the fitting LinkedIn pods:
- Take a look at teams associated to your business or area of interest. Many of those may have pods related to them.
- Ask trusted connections in the event that they know of any good pods to hitch.
- Create your personal pod with a gaggle of like-minded people.
- Keep away from overly spammy pods which can be solely centered on selling content material and never participating in actual conversations.
- Most of all, concentrate on good, previous, natural LinkedIn advertising and marketing. Whereas “hacking the algorithm” by way of pods is interesting, nothing beats placing within the work, one put up at a time.
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