Debunking the 4 myths of client knowledge privateness which are holding entrepreneurs again


4 years after the launch of GDPR and one 12 months after Apple’s App Monitoring Transparency launch, entrepreneurs are nonetheless grappling with the truth of the privacy-first period because it turns the advertising “finest practices” of the final decade on its head and exposes a degree of uncertainty.

In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and visitor speaker, Stephanie Liu, to debunk 4 myths of client knowledge privateness which are holding entrepreneurs again.

The presentation covers:

  • The spectrum of client preferences about their knowledge privateness
  • What you’ll be able to change about your advertising operation to adapt
  • How entrepreneurs use a buyer knowledge platform (CDP) to assist a mutual worth alternate between the enterprise and the buyer

Access the recording here.

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About The Creator


BlueConic, the main pure-play buyer knowledge platform, liberates corporations’ first-party knowledge from disparate methods and makes it accessible wherever and at any time when it’s required to remodel buyer relationships and drive enterprise development. Over 300 corporations use BlueConic to unify knowledge into persistent, individual-profiles, after which activate it throughout buyer touchpoints and methods in assist of a variety of growth-focused initiatives, together with buyer lifecycle orchestration, modeling and analytics, digital merchandise and experiences, audience-based monetization, and extra.

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