What do craft beer, meals supply and B2B patrons have in widespread? A name for extra personalization due to youthful, extra digitally native patrons. These themes are explored in episode certainly one of The MarTech Podcast: Information Makes the Distinction collection.
Kim Davis, editorial director at MarTech and Chris Garza, regional vice chairman, subject and inside gross sales at Dun & Bradstreet, talk about how the customer’s journey has reworked considerably in recent times, forcing entrepreneurs/sellers to succeed in clients in new methods.
Information would be the key to attaining success on this new actuality.
Tune into the podcast and study:
- The place gross sales and advertising and marketing groups are discovering success on this evolving panorama
- The function information performs in pivoting methods to succeed in prospects
- The place the customer’s journey is headed and the way that can impression you
Chris Garza is an skilled gross sales chief with over 12 years of efficiently main B2B-focused gross sales groups via transformation and development. His expertise main inside, mid-market, and enterprise gross sales groups provides him a broad perspective of what it takes to reach an inside gross sales atmosphere whereas additionally understanding how you can construct pipeline and relationships with the most important, most strategic clients.
Garza has spent the final 15 years at Dun & Bradstreet, the place he has held varied completely different senior gross sales management roles. He at the moment leads the brand new enterprise gross sales group at Dun & Bradstreet, targeted on promoting throughout D&B’s Subject and Inside Gross sales channels.
Kim Davis is the Editorial Director of MarTech. Born in London however a New Yorker for over 20 years, Davis began protecting enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and functions of SaaS, digital expertise, and information within the advertising and marketing area.
Previous to working in tech journalism, Davis was Affiliate Editor at a New York Occasions hyper-local information web site, The Native: East Village, and has beforehand labored as an editor of a tutorial publication and as a music journalist.
Dun & Bradstreet, a number one international supplier of enterprise decisioning information and analytics, allows firms around the globe to enhance their enterprise efficiency. Dun & Bradstreet’s Information Cloud fuels options and delivers insights that empower clients to speed up income, decrease value, mitigate threat, and remodel their companies. Since 1841, firms of each measurement have relied on Dun & Bradstreet to assist them handle threat and reveal alternative. For extra info on Dun & Bradstreet, please go to www.dnb.com.