A elementary catalyst for innovation, knowledge fuels development and success. Now with AI, companies can have an precise dialogue with prospects. As a substitute of getting one-way conversations the place prospects present components entrepreneurs search, we will help prospects navigate the breadth of data we make out there. In flip, we obtain the knowledge essential to section them.
On this episode of the MarTech Podcast: Information Makes the Distinction, Karlos Palmer, Dun & Bradstreet’s senior vp of gross sales and advertising and marketing options product, and Kim Davis, editorial director at MarTech, discover the important position of buyer suggestions, market traits, and insights and knowledge in creating merchandise that meet buyer wants and change into invaluable belongings for organizations.
Tune into the podcast and study:
- The right way to use knowledge to assist your prospects obtain higher enterprise outcomes and develop sooner than their competitors.
- AI’s position in fostering innovation.
- How gross sales and advertising and marketing groups use knowledge to drive future product improvement.
Tune in to different episodes within the sequence here.
Visitor
Karlos Palmer, SVP of Gross sales and Advertising and marketing Options Product, Dun & Bradstreet
Karlos Palmer is an completed senior government with a confirmed observe file in product administration, technique improvement, and enterprise development. Because the Senior Vice President of Gross sales and Advertising and marketing Options Product, Karlos at the moment oversees the strategic planning, aggressive intelligence, product lifecycle administration, and budgeting features for Dun & Bradstreet’s flagship Gross sales Acceleration product, D&B Hoovers and is accountable for driving innovation and development throughout the product portfolio. Karlos has a robust background in international alliances, product improvement, and mission administration and has constantly achieved excellent outcomes all through his profession. He holds an MBA in Administration from the Texas McCombs Faculty of Enterprise and a BBA in Economics/Worldwide Enterprise from Baylor College.
Moderator
Kim Davis, Editorial Director, MarTech
Born in London however a New Yorker for over twenty years, Kim Davis began protecting enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and functions of SaaS, digital expertise, and knowledge within the advertising and marketing house.
Previous to working in tech journalism, Davis was Affiliate Editor at a New York Instances hyper-local information web site, The Native: East Village, and has beforehand labored as an editor of an educational publication and as a music journalist.
Sponsor
Dun & Bradstreet, a number one international supplier of enterprise decisioning knowledge and analytics, permits corporations around the globe to enhance their enterprise efficiency. Dun & Bradstreet’s Information Cloud fuels options and delivers insights that empower prospects to speed up income, decrease value, mitigate danger, and remodel their companies. Since 1841, corporations of each dimension have relied on Dun & Bradstreet to assist them handle danger and reveal alternative. For extra info on Dun & Bradstreet, please go to www.dnb.com.
