Should you fell off the bandwagon of sticking to your New 12 months’s Decision to grow to be a content material creator, you’re not too late.
Fall is the finest time of 12 months to get began, so I wish to stroll you thru my step-by-step course of for planning out the following 4 months of content material. This course of is identical one I’ve used to develop my model, Modern Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.
Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that may be just right for you. Let’s leap in.
Why is the autumn the perfect time of 12 months to begin creating?
There are two main causes the autumn (primarily September via November) is likely one of the finest instances of the 12 months to create content material:
- Throughout the summer season, the solar is out longer, folks go on trip, and children aren’t in class so that you’ll usually see a dip in engagement on social media since persons are open air extra.
Going into the autumn season, it begins to get darker sooner, folks fall again into their routines, and so they get again into consuming social media.
- You’re in a position to make use of the vacations to your benefit.
Right here’s Stephanie, for instance.
Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as an alternative through my coaching, she labored on this four-month content material technique. From September via December, that is what occurred:
- She posted 61 Reels (one video each different day)
- 16 of them received over 100,000 views
- 7 of them hit over 1,000,000 views
- Her most watched video obtained 36,000,000 views and landed her on Good Morning America
- She grew from 8K to 75K followers
Now that you would be able to see the ability of accelerating your content material creation efforts within the fall, let’s leap into my course of.
Step One: Choose Your Platform
Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.
Choose one to begin with at the start of your development journey. This fashion you’ll be able to put 100% vitality into mastering the platform, versus 33% vitality into Instagram, 33% into YouTube, and 33% into TikTok (that will get you slower outcomes).
Step Two: Choose Your Posting Frequency
That is going to be a schedule that you recognize you’ll be able to realistically sustain with for the following three to 4 months. It needs to be real looking for you, and one thing you’ll be able to adapt into your present life-style. These are widespread frequencies that we see on-line:
➡️ YouTube: As soon as every week
➡️ Instagram: 3-5x per week
➡️ TikTok: Every day
As soon as you understand how usually you wish to put up, plug that right into a calendar to see what number of movies whole you’ll be creating every month (see picture for instance). This can be a quantity we are going to come again to in step 4.
Step Three: Get Clear On What Your Content material Ought to Be
In case your objective is development or speedy development on-line, it’s vital to be intentional with each piece of content material you create. Most companies or creators will skip this step nevertheless it’s so important to get clear in your imaginative and prescient, in order that your content material will be clear, as nicely.
To begin, reply these three questions:
- What business are you in?
- What part of that business are you going to deal with?
- Who do you wish to attain/who’s your audience?
What Business are you in? Journey
What part of that business are you going to deal with? San Diego Journey
Who do you wish to attain/who’s your audience? San Diego Journey for Vacationers
Realizing the reply to those questions will aid you with our subsequent step …
Step 4: Content material Analysis
Earlier than you even press file, you’ll need to do a little analysis in your business to see what persons are at the moment on the lookout for. The places I recommend to my students to do that analysis are these serps:
What you’re going to do is sort your business or business sort into the search bar to see what outcomes are prompt under.
Following our instance from step three, as you’ll be able to see on this screenshot from YouTube, persons are trying to find “San Diego Issues To Do”, so I’m going to jot down that down as a video concept.
Similar factor on TikTok. After I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:
You may repeat these steps by typing different phrases that must do along with your business. For instance, since my objective is to create “San Diego Journey for Vacationers‘’ content material, possibly I’ll sort “vacationers” into the search engine to see what’s really helpful.
Upon getting an inventory of video concepts, you’re prepared for step 5.
Step 5: Plug Into Your Calendar and Begin Creating
In step two, you calculated what number of movies you would wish to create in a month.
For our instance, it was 14 movies/month.
I like to combine up my content material so that there’s room for spontaneity.
70% of my movies might be “search-based” video concepts (ie. the checklist of video concepts we created using serps).
However for the opposite 30%, I’ll go away room to adapt to tendencies and even make movies only for enjoyable!
So for those who put up 14 movies/month possibly your breakdown will appear like this:
- 10 search-based movies (these are simple to batch movie forward of time so you’ll be able to plan content material upfront).
- 4 spontaneous movies (this leaves room for inventive freedom and spontaneity).
And that is all there may be to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And bear in mind: You will wish to iterate as you go. As soon as you start figuring out which sorts of content material carry out nicely (and which do not), you will get higher at selecting the particular matters best-suited on your model over time.