Buyer Information Platforms (CDPs) are right here to remain and have turn into vital factor of the martech stack.
The newest MarTech Intelligence Report, Buyer Information Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final 12 months. Many respondents listed CDPs as a high-priority expertise funding. Nevertheless, in response to Forrester, practically 90% of entrepreneurs say their CDP doesn’t meet their wants.
So the place can we go from right here?
Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” offered by BlueConic.
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