Blue subscribers will now see 50% fewer advertisements


Twitter is now delivering on its promise to point out much less advertisements to Twitter Blue subscribers. The corporate has added particulars of how “Half advertisements” will work to its Assist Heart.

Why we care. For those who’re promoting on Twitter or interested by it, this transformation may have a minor impression on advert attain. “Minor” as a result of the overall variety of Twitter Blue subscribers is lower than 1% of its total consumer base.

What’s modified. Twitter has added this data:

“See roughly 50% fewer advertisements within the For You and Following timelines. As you scroll, you will note roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or advertisements. There could also be occasions when there are extra or fewer non-promoted Tweets between promoted Tweets.”

Twitter Blue Help Center document

Clearly, “Half advertisements” received’t really be “half advertisements” on Twitter. Will probably be roughly 50% fewer, and restricted to the For You and Following feeds.

The place “Half advertisements” doesn’t apply. Twitter particularly talked about it received’t apply to the next areas, however famous it’s not “restricted to” these:

  • Advertisements on profiles.
  • Advertisements in Tweet replies.
  • Promoted occasions in Discover.
  • Promoted traits.
  • Promoted accounts to observe.

Up to date Twitter Blue subscribers depend. Twitter now has 498,117 Blue subscribers as of April 2, in keeping with this analysis.

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In regards to the writer

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and traits in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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