Apple Maps relaunches Apple Enterprise Join


Apple has revamped the Apple Enterprise Join service, the place companies can replace what Apple Maps reveals about their enterprise. This service initially launched Apple Maps Connect in 2014, and it’s just like how Google Enterprise Profiles works.

Apple Enterprise Join. Apple said it is a “free device permits companies of all sizes to customise the way in which their info seems throughout Apple apps.”

In Enterprise Join, companies can handle their place card, together with including and updating images and logos; inviting clients to take actions like ordering meals or making a reservation immediately from Maps; and presenting clients with particular promotions.

Showcases. Apple additionally added Showcases, a brand new characteristic within the Apple MAps place card that helps companies current clients with provides and incentives. Apple stated, “companies can simply replace the Showcase part of their place card by Enterprise Join.” The characteristic is on the market for US companies as we speak and rolling out globally within the coming months. 

New APIs. Apple additionally now helps a brand new API named the Enterprise Join API. That is designed for companies with dozens of areas and permits these companies “to simply ship correct, up-to-date info to Maps at scale by itemizing administration businesses reminiscent of Fame, Rio search engine optimization, SOCi, Uberall, and Yext,” Apple stated.

Companies registration. If you have already got an Apple Enterprise Join account, you’ll be able to log in and add the brand new particulars about your corporation to your itemizing – I already did that earlier than scripting this story. In any other case, companies can register their enterprise at and get began as we speak.

Why we care. Apple Maps is turning into an increasing number of common, and it is smart so that you can register and preserve your corporation correctly and precisely on the Apple Maps ecosystem. So ensure that your corporation itemizing is verified and up-to-date.

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Concerning the creator

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry might be adopted on Twitter here.

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