An Web optimization’s information to ChatGPT prompts


For weeks, entrepreneurs have been listening to about ChatGPT and its applications for content and SEO

Immediate engineer is even now a job:

I gained’t faux to know which Web optimization and digital advertising capabilities ChatGPT and AI software program will and gained’t exchange. However changing into an skilled at creating prompts for these instruments can already be a beneficial talent (and can possible improve in worth over time because the instruments enhance).

This text will focus on what to remember when creating ChatGPT prompts for Web optimization and share an intensive listing of Web optimization-focused prompts to make use of in your day-to-day work.

ChatGPT immediate engineering technique

Earlier than stepping into specifics, it’s useful to have a common method to ChatGPT prompts (and AI chat / writing prompts) with the intention to create prompts to your particular functions and pay attention to nice Web optimization prompts other people have provide you with.

ChatGPT prompt engineering strategy

First, it’s very important to grasp ChatGPT’s limitations:

  • ChatGPT is skilled on a big knowledge set and completed coaching in early 2022, which means not all the data is updated and – as you possible know as a consumer of the web – not the whole lot it’s skilled on can be right.
  • ChatGPT doesn’t crawl the online! It has entry to details about the online from when it was skilled, but it surely is not going to go to a web page and crawl it (however typically, it’s responses will lead you to consider it did or does!)
  • There are a selection of issues ChatGPT can get flatly fallacious: information, math issues, code.
  • Whereas it has entry to plenty of knowledge and might manage that knowledge in fascinating methods, it’s unlikely to have an expert-level of “style” or information about any particular person topic (but, anyway).
  • ChatGPT wasn’t designed to be an Web optimization instrument, so when you can create prompts for issues like key phrase analysis, clustering, hyperlink constructing, and many others. remember the fact that it’s responses and recommendations ceaselessly gained’t be utilizing the identical forms of knowledge units (pushed by search recognition and competitors) as your favourite Web optimization instruments.

So in the event you ask ChatGPT for a listing, don’t count on it to be curated at an elite stage. When you ask it to jot down code, don’t simply assume it can work.

When you ask it to jot down an article, don’t assume the whole lot it generates can be correct or well-written (significantly on matters that might require up-to-date data). 

QA is your good friend!

I like to consider prompts form of like I consider duties like making a content material transient, or utilizing a search operator, or creating an SOW. 

Based mostly on that method, listed below are particular ideas for crafting immediate:

  • Be as clear and thorough together with your immediate as doable.
  • Be sure ChatGPT is able to doing what you’re asking it to.
  • Refine your immediate as you see output, and use your experiences with ChatGPT to tell future prompts.
  • Attempt to anticipate and deal with the areas the place it might get tripped up as a lot as doable with the immediate itself.

The most effective (and worst) ChatGPT Web optimization prompts

As with most matters, many individuals are sharing nice details about ChatGPT prompts you should utilize for Web optimization. After which there are some sharing prompts that are someplace between mediocre and downright dangerous.

Under, I listed examples of what I believe are largely “good” (or useful, to steal a time period from Google) prompts and what I believe are “unhealthy” (unhelpful to dangerous) prompts.

These examples supply particular concepts for prompts that may assist make you extra environment friendly, and likewise some prompts that may get you into bother (or waste your time).

The great

We’ll begin with some helpful prompts. Once more, I can’t emphasize this sufficient: QA the output of the whole lot you get from ChatGPT

Data might be (dangerously) fallacious or deceptive and code can break within the worst methods (extra on that later within the article).

Whereas Google has acknowledged AI-generated content material isn’t explicitly in violation of their search tips, it’s definitely doable to get your web site into bother with it.

Key phrase and subject brainstorms

As a result of doable draw back above, I like to consider ChatGPT as a useful brainstorming instrument for numerous duties, together with key phrase analysis.

It’s significantly helpful as an early place to begin for getting concepts for key phrases and matters.

Let’s assume I’m making a web site geared toward delivering details about teaching for youth basketball coaches:

chatgpt topic idea brainstorm
An Web optimization's information to ChatGPT prompts 143

As somebody who’s ceaselessly in search of particular youth basketball drills I can let you know that this can be a fairly good place to begin.

Including the notice about standard web sites and never simply asking for concepts received me an additional layer of each matters and a few examples of appropriate websites within the area of interest. (Once more, bear in mind, these are from early 2022 or earlier than!)

Let’s dig slightly deeper into key phrases:

chatgpt topics and keywords brainstorm

OK, fascinating. I ponder how ChatGPT is figuring out that these are “standard and low competitors.”

ChatGPT data sources and keywords

Wow, ChatGPT makes use of Ahrefs, Moz and Key phrase Planner to generate key phrase concepts? It solely took just a few seconds too! 

I felt like my LinkedIn and Twitter timelines would have been flooded with details about this, so I made a decision to ask a comply with up:

ChatGPT wrong answer

So this isn’t what I requested. I’m getting a “Did you eat these cookies ChatGPT? Effectively you realize the factor about cookies is…” vibe right here, however let’s make clear:

ChatGPT clarifies wrong answer

Ah! (A lot faster to apologize than my children, anyway).

Let’s take a fast have a look at whether or not these phrases are literally low competitors in response to Ahrefs, one of many instruments ChatGPT initially claimed to have used (powerful break for Semrush and different instruments right here, by the way):

ChatGPT suggestions - Ahrefs

Yeesh. Effectively, not a lot search quantity right here, however let’s test competitors, significantly in opposition to this preliminary declare:

  • “SERP Evaluation: I additionally did a handbook search on Google for every key phrase to see what sorts of outcomes present up. If the highest outcomes are from high-authority web sites with sturdy backlink profiles, it’s indication that the key phrase is very aggressive. Conversely, if the highest outcomes are from low-authority web sites with weaker backlink profiles, it’s indication that the key phrase is much less aggressive.”
Ahrefs competition ChatGPT suggestions
An Web optimization's information to ChatGPT prompts 144

This isn’t an unimaginable time period competition-wise, although it’s possible not possible for my model new web site any time quickly. I can see with the quantity for different phrases these pages are rating for that there’s possible search quantity on this space usually. 

A preferred immediate framework is to get ChatGPT to reply a immediate “as an X” with X being an individual with a selected job, stage of expertise or experience, and many others. 

Let’s see how that impacts issues right here:

persona prompt

These appear fairly good once more! Let’s dig deeper – the mixture of quantity and competitors possibly tripped the instrument up. I’ll ask for phrases with quantity this time:

ChatGPT translate

And let’s see the information on that spherical by way of Ahrefs:

Ahrefs unpopular kewyords

Not significantly better! Have in mind right here that ChatGPT takes my “immediate historical past” under consideration for a selected chat, so if I’d opened a brand new chat and centered extra on quantity, I could have executed a bit higher.

Usually, it’s typically the case that in the event you really feel such as you’re down a rabbit gap with ChatGPT and aren’t getting the information or responses you need, you might need to take into account beginning recent and higher orienting the instrument to what you need.

These prompts and responses are an ideal encapsulation of ChatGPT for lots of capabilities:

  • The preliminary set of outcomes gave a fairly good framework for websites to take a look at and common subject areas
  • As I niched down and wanted to develop particular, actionable plans with search-specific knowledge issues received murkier. 
  • These phrases don’t look nice when it comes to quantity, my web site can’t rank for these phrases, and ChatGPT flat out informed me one thing that wasn’t true about the way it generated the recommendations! It additionally states the whole lot very emphatically.

If I have been in search of common subject concepts right here, this might need been a helpful train. 

If I had simply began writing (or paying writers) to create content material to focus on these phrases with out checking ChatGPT’s recommendations, I might need wasted a ton of time and sources.

Title concepts

You must in all probability have your personal concepts about creating titles and title tags for weblog posts, however once more ChatGPT could be a good place to generate some concepts:


Checklist concepts

Equally listing sorts like X examples, ideas, quotes, and many others. require some digging to provide you with concepts – when you need to curate your personal listing you possibly can shortly get concepts from ChatGPT:

ChatGPT list ideas

FAQ concepts

To shortly get FAQ concepts for an article the instrument might be helpful as effectively – once more layering in particular directions and a persona might help:

ChatGPT FAQ ideas

Content material outlines

That is additionally true for content material outlines. Once more, remember the fact that instruments like Clearscope, Content material Concord, Market Muse, Frase and Surfer Web optimization are creating briefs and descriptions based mostly particularly on what’s rating in search outcomes, whereas ChatGPT isn’t.

Right here is the immediate I used:

  • “Create a top level view for an article about educating center college gamers to maneuver off the ball. The article ought to be for somebody new to teaching basketball however with an understanding of the game, and is geared toward starting gamers. It ought to embody issues like: the forms of offenses that encourage motion, particular examples of actions gamers ought to be making off the ball (cuts, picks, and many others.) in addition to some particular drills coaches can run to encourage motion.”

And right here is the output:

ChatGPT content outlines

Once more, not excellent, however a fairly first rate framework! 

Key phrase clustering

Commonplace caveats: Clustering will not be going to be search-specific like instruments like Key phrase Insights or comparable. It gained’t essentially be pushed off of quantity and competitors, however you possibly can create clusters both semantically or by issues like ranges of intent:

ChatGPT Keyword Clustering

And/or simply add issues like search intent as an extra column. 


Watch out with how you employ these summaries (as they might get “flagged” as something from low high quality to AI over time). However in case you have one thing like a research or a prolonged article that you just need to characteristic in your personal content material, (and likewise let people know you’ve featured in outreach) in one thing like a ideas listing, you will get assist there:

ChatGPT summarizing

You can too ask for a top level view of an article if you wish to perceive it shortly.

Technical Web optimization: Code snippets (schema, hreflang, and many others.), robots, .htacess and extra

Among the many most harmful ChatGPT prompts of all: code snippets! These might be nice time-savers, however once more: give as a lot element as doable and QA, QA, QA!

A easy immediate alongside the traces of “Wrap FAQ schema round these questions and solutions” will get you the code to repeat:

ChatGPT code snippets

Identical for various kinds of schema like group schema:

ChatGPT organization schema

I’ve had numerous schema come again from ChatGPT that didn’t work when rendered on a dwell web page, so once more, you should definitely test the whole lot.

You can too have a robots file created:

ChatGPT robots file

And create rewrite guidelines. Watch out, although! (Extra on this later)

ChatGPT rewrite rule

Meta descriptions

Lots of SEOs or individuals chargeable for sustaining a number of pages hate creating meta descriptions. That is actually an ideal operate for ChatGPT:

ChatGPT metadescription

Google Tag Supervisor, Google Analytics 4, Google Search Console and Looker Studio

You may get troubleshooting concepts for these platforms:

ChatGPT platform troubleshooting

Get directions for constructing particular experiences:

ChatGPT GA4 and Data Studio reports

And even get code to make use of to interface with their APIs:

ChatGPT GSC API code


You possibly can translate textual content to create country-specific pages:

ChatGPT translation


As an Web optimization, many fast and easy formatting duties come up the place ChatGPT might be very useful. Issues like changing a web page to (or from) HTML:

ChatGPT HTML formatting

Extract hyperlinks from a web page:

ChatGPT extract links

(It missed the excellence between inner and exterior hyperlinks right here, clearly.)

You can too take a listing of URLs and extract simply the domains from them or convert a listing of web sites into HTML hyperlinks (or vice versa).

Moreover, you possibly can carry out some capabilities you may usually carry out in spreadsheets (which can or is probably not extra useful than simply performing them in spreadsheets, relying in your proficiency with spreadsheets and workflow).

As an alternative of concatenate or having to discover a listing of cities / copy and pasting a listing of states:

ChatGPT spreadsheet functions

Instead of VLOOKUP / IF forms of capabilities, you possibly can create a immediate like:

  • “Create lists of basketball drills from web site A and web site B, then present me A) the drills they each cowl and B) the drills which can be lacking from every listing that the opposite covers.”

Code for easy instruments and widgets

As I walked via in this article, you should utilize ChatGPT that will help you construct easy instruments like calculators that may improve content material, offer you an opportunity to rank for particular phrases (like {topic} calculator), and offer you one thing to advertise by way of outreach.

Rewrite content material

When you give ChatGPT particular directions on issues like tone and what to incorporate, it could actually assist you to rewrite or flesh out content material:

ChatGPT rewrite content

Outreach assistant

Whereas ChatGPT can’t discover contact data for you (a minimum of for now), there are some particular outreach duties it could actually carry out.

Like getting a listing of concepts of locations to visitor submit:

ChatGPT outreach assistant

Or drafting a template for an outreach electronic mail. That is doubtlessly significantly beneficial if English isn’t your first language:

ChatGPT outreach assistant template

Infuse your prompts right here with your personal tone and content material preferences to ensure the template you get is nearer to being constant together with your typical outreach emails.

You possibly can even craft a complete auto-responder sequence:

ChatGPT Autoresponder Sequence

Or you may create various kinds of outreach lists:

ChatGPT outreach lists

And as you’re employed via the outreach course of, you possibly can possible discover much more alternatives to leverage ChatGPT.

Get the day by day publication search entrepreneurs depend on.

The unhealthy

In my expertise, many of the bother you may run into with ChatGPT can be:

  • Asking the instrument to finish a course of whole-cloth for you (fairly than explicit capabilities).
  • Not offering sufficient oversight.

Publications have already been accused of publishing AI-generated content material with errors and plagiarized content material. 

If we would unleashed ChatGPT to do all of our key phrase analysis for us, we possible would not have gotten plenty of traction.

Once you attempt to assign it duties like technique, you may typically get the identical form of boilerplate recommendation you’d get from a beginner-level X ideas article on Google:

ChatGPT marketing plan

And with out plenty of human enter (particular prompts, modifying, and sure a mixture of human and AI content material weaved collectively), you may possible get warmed-over content material.

Relying in your objective (and your danger threshold), that could be nice.

You might not want your meta descriptions, FAQs or sure articles or pages to be “10x”. However ensure you perceive what you are getting.

The ugly

After all, some areas, like health-related content or important duties, in your web site can go sideways:

Be significantly conscious of ChatGPT’s limitations 

In the case of ChatGPT prompts and Web optimization, you need to proceed with warning.

Get good at creating your personal prompts and sourcing inspiration (or productiveness enhancements) from prompts different individuals share.

Listed below are just a few nice articles with further Web optimization prompts for ChatGPT:

  • Joe Hall’s listing of technical Web optimization prompts.
  • Authority Hacker’s listing has some immediate concepts I have not seen elsewhere.
  • Aleyda Solis has a complete listing.
  • Kristin Tynski persistently shares some nice superior ChatGPT prompts and scripts for numerous content material and Web optimization-related duties.

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed here.

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