Amazon is testing highlighting product options and buyer sentiment as a part of a generative AI “buyer assessment highlights” function.
This appears to be an growth of the test we reported on in June.
Why we care. For those who promote merchandise on Amazon, this function may result in extra gross sales. Evaluations stay essential as customers resolve whether or not to purchase a product (Amazon highlighted that “clients contributed practically 1.5 billion opinions and scores to Amazon shops” in 2022). The large query is whether or not this new function impacts gross sales positively or negatively.
What it seems like. Amazon’s function seems on the high of the Buyer opinions part on product pages. The AI-generated paragraph, which mentions product options and buyer sentiment, seems below a daring Clients say heading. Beneath the paragraph is that this line: “AI-generated from the textual content of buyer opinions”:
A number of tappable attributes (e.g., Efficiency, Ease of use, Stability) seem below the client assessment highlights. This function allows you to filter to solely present opinions mentioning that particular attribute. Right here’s a screenshot instance Amazon supplied for Ease of use:
Who can see the take a look at. A “subset of cell customers within the U.S. throughout a broad choice of merchandise” have been opted into the take a look at, Amazon mentioned in a blog post.
What Amazon mentioned. The take a look at is more likely to broaden within the coming months:
- “We’re at all times testing, studying, and fine-tuning our AI fashions to enhance the client expertise and, based mostly on buyer suggestions, could broaden our assessment highlights function to extra classes and clients within the coming months.”
Newegg has an analogous function. On-line retailer Newegg added AI-generated summaries of customer reviews on its product pages, in addition to highlighting execs and cons or merchandise.
Extra generative AI to come back? In Could, we reported that Amazon had plans to add generative AI to its search experience and was constructing tools for advertisers that generate videos and images. The corporate has not supplied any updates on if/once we will see these.
