A Information for Each Community


Hashtags are a type of humorous social media options that may be obscure and use. However, when you get the grasp of them, the outcomes come pouring in.

Utilizing hashtags is actually a strategy to group collectively conversations or content material round a sure matter, making it simple for individuals to search out content material that pursuits them.

Hashtags can be utilized on nearly any social media platform, however they’re hottest on Twitter and Instagram.

In case you are utilizing social media to market your model, then you must use hashtags. Hashtags can assist enhance your brand’s social media reach and engagement.

However utilizing hashtags successfully is extra than simply making #ThrowbackThursday posts on Instagram.

social media strategy ought to embody a mixture of common, related, and branded hashtags.

This publish breaks down the fundamentals of successfully utilizing hashtags on social media and why you must use them.

You’ll additionally study:

  • how you can discover hashtags that can work greatest in your model
  • why utilizing solely common hashtags isn’t the appropriate strategy
  • important ideas for utilizing hashtags on each social media platform on the market

Let’s get began.

What is a hashtag?

The pound symbol on your keyboard — also called an octothorpe — was initially used to mark numbers.

It was first used for hashtags in the summer of 2007 by Chris Messina. That’s when the online advertising and marketing specialist walked into Twitter’s workplaces with an concept. Due to the platform’s brevity, he advised the corporate begin utilizing the pound image to group associated Tweets collectively.

This was the first-ever use of the hashtag:

Since then, using hashtags, their attain, and their effectiveness has solely grown.

Hashtags are a strategy to join social media content material to a particular matter, occasion, theme, or dialog.

They’re not only for Twitter anymore, both. Hashtags are efficient on different social media platforms too. (Discover extra particulars on how you can use hashtags for every platform beneath.)

Hashtag fundamentals

  • They at all times begin with # however they received’t work for those who use areas, punctuation, or symbols.
  • Be certain that your accounts are public. In any other case, the hashtagged content material you write received’t be seen by any non-followers.
  • Don’t string too many phrases collectively. The most effective hashtags are usually comparatively quick and simple to recollect.
  • Use related and particular hashtags. Whether it is too obscure, will probably be onerous to search out and it received’t possible be utilized by different social media customers.
  • Restrict the variety of hashtags you utilize. Extra isn’t at all times higher. It really appears spammy.

Hashtag generator: free device

Peruse the complete listing of actual property hashtags beneath, or use this free device to get AI-generated hashtag solutions in 5 languages.

Please be aware: This device might show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely chargeable for use of any content material generated utilizing this device, together with its compliance with relevant legal guidelines and third get together rights.

Why use hashtags?

Hashtags are an effective way to attach with like-minded individuals, they usually can be utilized for absolutely anything.

For instance, if you’re a small business owner, you might use hashtags to advertise your services or products.

You might additionally use hashtags to elevate consciousness for a trigger or to begin a dialog.

Hashtags are additionally an effective way to maintain up with tendencies and breaking information.

Listed here are a couple of extra causes you have to be utilizing hashtags in your social media technique.

Improve engagement along with your followers

Together with hashtags in your posts means collaborating in a dialog taking place on that social media platform. And most significantly, it makes your posts seen in that dialog.

This will result in better engagement, boosting your model’s social media engagement via likes, shares, feedback, and new followers.

Construct model consciousness with branded hashtags

Making a branded hashtag will be an efficient strategy to promote what you are promoting and drive conversations.

Branded hashtags will be so simple as utilizing your organization identify or incorporating a tagline right into a hashtag.

For instance, JIF Peanut Butter made TikTok historical past in 2021 with its branded hashtag #JIFRapChallenge which featured rapper Ludacris rapping with a mouth stuffed with peanut butter.

The hashtag challenged customers to make their very own video, or Duet with Luda, with a little bit of JIF of their grill.

This problem noticed greater than 200,000 impressions and 600 distinctive movies created.


#ad Put Jif in your grill and duet me for actual. #JifRapChallenge @jif

♬ #JifRapChallenge – Ludacris

One other instance is #PlayInside, a hashtag Nike Los Angeles made common in the course of the pandemic when individuals have been caught of their houses.

#PlayInside is now featured on greater than 68,000 posts, and it’s nonetheless rising.


Present help for social points

Utilizing a hashtag that’s linked to a problem past your model is a strategy to mobilize behind an necessary trigger or challenge.

For instance, 2021’s most retweeted Tweet comes from Okay-pop sensations BTS, who took to Twitter with a #StopAsianHate #StopAAPIHate message.


Add context to a social media publish

On Twitter, you don’t have a ton of area to jot down a caption. Solely 280 characters, to be actual.

On Instagram, longer captions aren’t always the most effective. Identical with Fb, Pinterest, LinkedIn, or every other platform. Typically much less is extra.

Utilizing a hashtag generally is a easy strategy to contextualize what you’re speaking about, with out utilizing up helpful characters or writing repetitive captions.

For instance, BTP Lancashire (the British transport police power in Lancashire, UK) obtained inventive with their Twitter phrase restrict when asking locals to remain off practice tracks.


Hashtags contextualize this inventive Tweet, making it clear that BTP Lancashire is collaborating within the World Emoji Day dialog whereas additionally delivering an necessary PSA.

Assist your target market discover you

On LinkedIn and Instagram, customers can observe hashtags in addition to different customers. Utilizing a couple of common hashtags will be one other approach to assist new customers discover your model.

For instance, for those who use #journey in your Instagram posts, somebody who follows that hashtag will see your latest publish of their feed. You may even acquire some new followers this manner.

Disclose sponsored partnerships

This part is for influencers and manufacturers who work with influencers.

When working with manufacturers, influencers need to let their audiences know {that a} piece of content material is sponsored. It’s the legislation — the FTC (Federal Commerce Fee) launched detailed advertising disclosure guidelines for online influencers in 2019. Failure to conform can lead to excessive fines for each the influencer and the model.

So, influencers: at all times add hashtags clearly indicating a sponsorship to branded posts.

Manufacturers: just remember to search for such hashtags when reviewing and accepting influencer content material.


The preferred hashtags in 2023

The preferred hashtags on the market aren’t essentially the perfect hashtags.

For instance, the hashtag #followme has greater than 575 million posts on Instagram. Hashtags that solicit likes don’t interact your followers and don’t add any which means to your social media publish.

Additionally they look actually spammy. And also you don’t need that.

However don’t ignore common hashtags, both. For instance, #throwbackthursday or #flashbackfriday or other daily hashtags will be enjoyable methods in your model to affix a wider social media dialog.

As of April 14, 2022, these are the highest 10 hashtags on Instagram:

  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #trend (812.7M)
  4. #photooftheday (797.3M)
  5. #stunning (661.0M)
  6. #artwork (649.9M)
  7. #pictures (583.1M)
  8. #blissful (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)

After all, common hashtags differ relying on what social media platform you’re utilizing. On LinkedIn, common hashtags embody #personaldevelopment and #investing.

Whereas there are thousands and thousands—even billions—of posts utilizing common hashtags, they’re comparatively common. They aren’t particular to an trade or a theme. And don’t say quite a bit about your model.

So, attempt to determine area of interest hashtags related to your model and what you characterize.

How one can discover the perfect hashtags to make use of

To seek out hashtags which might be particular to your model, your trade, and your viewers, you’ll need to do some analysis.

1. Monitor social media influencers and opponents

Begin by doing a competitive analysis on social media. Collect intel about your opponents and any related influencers inside your model’s area of interest.

Make be aware of which hashtags they use most frequently and what number of hashtags they use in every of their posts. This may aid you learn the way your opponents are partaking along with your shared target market and which key phrases they have an inclination to make use of.

2. Know which hashtags are trending

RiteTag allows you to sort your social media caption into the textual content bar and add the picture you’ll pair along with your caption.

RiteTag generates trending hashtag solutions based mostly in your content material. You’ll see the perfect hashtags to get your publish seen instantly, in addition to hashtags to get your publish seen over time. Click on “Get Report” for an in depth evaluation of the hashtags it shows.

screenshot of ritetag search for hashtag #travel

3. Get a social media listening tool

A social listening device like Hootsuite lets your model use search streams to find which hashtags are the perfect for every social community you’re on. Put merely, search streams make it simple to see which hashtags are the preferred and the best.

Study extra by watching this video:

4. Discover associated hashtags

If you have already got a very good grasp of which hashtags are working effectively in your model, think about using associated hashtags. These is likely to be slightly extra particular than the favored hashtags you’re already utilizing, which might aid you join with a extra focused viewers.

On LinkedIn, yow will discover extra hashtag suggestions after clicking on a hashtag. Select the “Uncover extra hashtags” buttons after clicking on the ellipsis.

marketing hashtag on linkedin with prompt to discover new related hashtags

5. Analyze which hashtags have been profitable on previous posts

Preserve monitor of which hashtags you’ve used on previous posts. Analyze which posts have been hottest, then see if there’s a development with the hashtags you’ve used.

Should you discover a few of your hottest posts at all times include a couple of of the identical hashtags, make a degree to incorporate these in your future posts as effectively.

6. Use a hashtag generator

All this analysis to provide you with the appropriate hashtags for each. single. publish. is numerous work.

Enter: Hootsuite’s hashtag generator.

Everytime you’re making a publish in Composer, Hootsuite’s AI know-how will advocate a customized set of hashtags based mostly in your draft — the device analyzes each your caption and the photographs you’ve uploaded to recommend probably the most related tags.

To make use of Hootsuite’s hashtag generator, observe these steps:

  1. Head to Composer and begin drafting your publish. Add your caption and (optionally) add a picture.
  2. Click on the hashtag image beneath the textual content editor.

Adding hashtag recommendations to a social media post in Hootsuite Composer

  1. The AI will generate a set of hashtags based mostly in your enter. Test the containers subsequent to the hashtags you wish to use and click on the Add hashtags button.

Selecting hashtag recommendations in Hootsuite Composer

That’s it!

The hashtags you chose might be added to your publish. You’ll be able to go forward and publish it or schedule it for later.

How one can improve natural attain with hashtags

If you use hashtags, your publish turns into discoverable to people who find themselves looking for that hashtag.

For instance, for those who’re a marriage planner and use the hashtag #weddingplanner, somebody who’s engaged and in search of your providers might come throughout your publish.

One of the best ways to extend your natural attain with hashtags is to make use of ones which might be related to what you are promoting and trade.

Do a little analysis on which hashtags are hottest in your trade, then begin utilizing them in your posts.

After getting a stockpile of related, high-performing hashtags, you can begin utilizing them in your posts.

Watch out although, Instagram recommends only using 3-5 hashtags per publish. Our research backs up this claim and we even discovered that overusing hashtags can damage your attain.

reach of posts with 3-5 hashtags versus reach of posts with 30 hashtags

How one can use hashtags on each community

Right here, discover easy, easy-to-read ideas for utilizing hashtags on totally different social media platforms.

Twitter hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Twitter:

You should use hashtags anywhere in your Tweets. Use them at the beginning for emphasis, on the finish for context, or in the course of your publish to spotlight a key phrase.

Hashtags will also be added in a remark if you Retweet, in replies and in your Twitter bio.

You may also:

  • Sort a hashtagged key phrase into Twitter’s search bar to search out hashtagged content material.
  • See trending hashtags in Twitter’s trending topics.

A few important Twitter hashtag ideas:

Instagram hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Instagram:

Embody hashtags after writing a great Instagram caption. You may also embody hashtags within the feedback part when partaking along with your followers.

And you may embody as much as 10 hashtags in your Instagram Tales. (Nonetheless, Instagram Tales are now not featured on hashtag pages or proven to customers who observe a tag.

Which means hashtags received’t essentially assist get your Tales in entrance of latest audiences, however you possibly can nonetheless use them so as to add context to your content material.)

It’s additionally attainable to incorporate hashtags in your model’s Instagram profile bio.

For even more tips on Instagram hashtags, read this detailed guide.

And, after all, watch our technique video:

You may also:

  • Search hashtags within the Tags tab of Instagram’s Discover part.
  • Comply with hashtags. Meaning content material from any creator will present in your feed, so long as it consists of the hashtag you’re following.

A pair important Instagram hashtag ideas:

  • Take into account posting your hashtags because the publish’s first remark so followers can concentrate on the good caption you’ve written.
  • With an Instagram Enterprise account, you possibly can entry Instagram Insights. Then you possibly can see what number of impressions your profile obtained from hashtags.
  • Keep away from including hashtags in the course of your captions or feedback, as they will doubtlessly make your content material much less accessible to individuals utilizing text-to-speech readers.
  • Grouping hashtags on the finish of your caption (or in a remark) is the most secure wager.

Professional tip: Use our free Instagram hashtag generator to get concepts for Instagram-specific hashtags in 4 totally different languages.

Fb hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Fb:

Hashtags will be included in any a part of your written Fb publish or within the feedback.

Hashtags are additionally helpful for grouping content material in personal Fb teams by theme or matter.

That is necessary for manufacturers to remember as personal channels like Facebook groups continue to grow in popularity.

You may also:

  • Seek for a hashtag utilizing Fb’s search bar.
  • Click on on a hashtag to see a feed of Fb posts utilizing that very same hashtag.
  • Search hashtags utilized in personal Fb teams utilizing the “search this group” bar below the group’s menu.

A pair important Fb hashtag ideas:

  • As a result of so many customers’ profiles are personal on Fb, keep in mind that it’s more challenging for manufacturers to trace how customers are interacting along with your hashtags.
  • Monitor your model’s hashtags and see which public profiles are becoming a member of within the dialog through the use of the URL fb.com/hashtag/_____. Embody the key phrase you wish to search on the finish.

Facebook insights including impressions from hashtags

YouTube hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on YouTube:

Add a couple of hashtags in your model’s YouTube video title or within the video description.

Click on on the hyperlinked hashtag to see a feed with different movies that additionally use that very same hashtag.

Bear in mind: Don’t use greater than 15 hashtags. YouTube will ignore all of the hashtags, and perhaps even flag your content material due to your spammy behaviour.

YouTube hashtags aren’t the one approach to assist customers discover your movies. Now we have 12 tactics that will help your brand’s videos get views.

A pair important YouTube hashtag ideas:

  • Hashtags are hyperlinked in titles and descriptions, so followers can discover different content material with the identical hashtags by clicking on both.
  • Should you don’t embody hashtags within the title, the primary three hashtags within the description will present above the title of your video.
  • Sort in “#” into the YouTube search bar to search out common tags on YouTube.

LinkedIn hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on LinkedIn:

Incorporate hashtags wherever into your LinkedIn posts.

You may also:

  • Search hashtags utilizing the platform’s search bar.
  • See trending LinkedIn hashtags will present within the “information and views” part on the house web page.
  • Get hashtag solutions from LinkedIn as you write an replace.

For extra ideas, try our guide to using hashtags on LinkedIn and tips about utilizing LinkedIn hashtag analytics.

A pair important LinkedIn hashtag ideas:

  • LinkedIn is an expert platform. Preserve using hashtags skilled too.
  • Comply with hashtags on LinkedIn to see latest posts incorporating that hashtag.

Pinterest hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Pinterest:

Whereas Pinterest is taken into account extra of a keyword engine, hashtags can provide your content material an additional enhance when used appropriately.

When utilizing Pinterest for business, embody Pinterest hashtags when writing a Pin description or in a written description when Repinning.

Pinterest even affords hashtag solutions (within the cell model solely) when creating a brand new Pin.

A pair important Pinterest hashtag ideas:

  • Consider Pinterest as a search engine. Use hashtags which might be searchable, particular and that include related key phrases.
  • Don’t use more than 20 hashtags in a Pin description.

TikTok hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on TikTok:

Hashtags on TikTok will be present in video descriptions or on the Uncover web page.

On Uncover, you’ll be capable to view trending hashtags and any movies at the moment utilizing them.

You may also use the search bar to search out hashtags that curiosity you.

Professional tip: Use our TikTok hashtag generator to get concepts for TikTok-specific hashtags in 4 totally different languages.

A pair important TikTok hashtag ideas:

  • Use a mix of area of interest and trending hashtags.
  • Go away area in captions in your hashtags.
  • Create a branded hashtag challenge to have interaction your viewers and enhance model consciousness.

@simmonssleep @charlidamelio @dixiedamelio #CONTEST #SIMMONSDREAMROOM #FYP #FORYOU #VIRAL #charlidamelio #dixiedamelio #simmons #mattress

♬ Sunny Day – Ted Fresco

Should you’re not already, it’s time to begin utilizing hashtags in your social media posts. Despite the fact that they first gained reputation in 2007, they’re much more helpful right now in your model!

Discover the perfect Hashtags and handle your complete social media presence with Hootsuite. Schedule posts and Tales, simply interact your viewers, measure efficiency, and extra. Attempt it free right now.


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