Whereas generative AI is inflicting new disruptions in search, conventional website positioning, at the least for now, stays a essential consideration, and an necessary a part of your digital advertising plan.
And it doubtless will in future too, with Google and Microsoft already factoring in how to ensure websites continue to benefit from results, even when they’re AI-generated responses, which technically don’t require a person to be referred onto one other website.
With this in thoughts, you might want to keep your website positioning greatest practices. And in case you haven’t up to date your strategy for some time, this can assist – the group from SEMRush have put collectively a guidelines to match your website positioning course of towards, in an effort to cowl all of your bases, and make sure you get your content material rating.
Some useful pointers – take a look at the guidelines under, whereas you will discover extra recommendations on the SEMRush website.