80+ Instagram Stats You Must Know in 2023


It looks like Instagram, greater than another social media platform, is evolving at a dizzying pace. Because it continues to roll out new options, updates, and algorithm adjustments, it may be arduous to maintain up.

That is the place the Instagram stats is available in. There’s a complete lot of analysis on the market about Instagram — all the things from the demographics of its customers and its attain, to how unfavorable area impacts the efficiency of your posts (trace, trace: #68).

Learn on to uncover extra social media stats that’ll allow you to get concepts and enhance your individual Instagram posting technique.

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80+ Instagram Stats

Click on on a class beneath to leap to the stats for that class:

  1. Instagram’s Growth
  2. Audience & Demographics
  3. Brand Adoption
  4. Instagram Post Content
  5. Instagram Posting Strategy

Instagram’s Progress & Utilization

1. Instagram is anticipated to achieve 1.44 billion customers by 2025. (Source)

2. The Instagram app has over 78 million month-to-month energetic customers. (Source)

3. 22% of entrepreneurs say Instagram has probably the most development potential in 2023 than another platform. (Source)

instagram statistics

4. Instagram noticed a 48% improve in advert attain from January 2020 to January 2022. (Source)

5. Virtually 1 / 4 of entrepreneurs (23%) predict that Instagram will provide manufacturers the largest potential to develop their viewers in 2023. (Source)

6. Instagram is the most-used platform for influencer advertising and marketing within the U.S. (Source)

7. Entrepreneurs say Instagram is the social media platform they know the best way to use greatest. (Source)

8. There are an estimated 143 million Instagram customers in the USA in 2023. (Source)

9. As of January 2023, India has a complete of 229 million Instagram customers, the biggest Instagram viewers on the earth. (Source)

10. As of January 2022, Instagram was the fourth hottest social media platform on the earth when it comes to person numbers. YouTube and WhatsApp ranked in second and third place. (Source)

11. On common, U.S. adults spend 30.1 minutes a day on Instagram in 2022. (Source)

instagram statistics (4)

12. As of February 2023, the most-liked publish on Instagram is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (Source)

13. Between January and June 2022, the fastest-growing content material creator on Instagram was influencer Jorge Gomez, with 573% development in six months. (Source)

14. Apart from Instagram’s personal account, the most-followed Instagram account as of January 2023 is skilled soccer participant Cristiano Ronaldo. (Source)

15. As of Could 2022, Instagram’s personal account has 504.37 million followers. (Source)

Viewers & Demographics

16. Greater than half of the worldwide Instagram inhabitants is 34 years of age or youthful. (Source)

17. As of January 2023, nearly 17% of world energetic Instagram customers had been males between the ages of 18 and 24 years. (Source)

18. Millennials ranked Instagram as their favourite social media app in 2022. (Source)

instagram statistics

19. Gen Z-ers additionally ranked Instagram as their favourite social media app in 2022. (Source

20. TikTok and Instagram are probably the most used social media apps amongst Gen Z girls. (Source)

21. In December 2022, 55% of Instagram customers in the USA had been girls and 44% p.c had been males. (Source)

22. Solely 7% of Instagram customers within the U.S. belong to the 13 to 17 12 months age group. (Source)

23. Solely 4.7% of Instagram customers within the U.S. are 65 plus. (Source)

24. As of 2022, 82% of Instagram customers additionally use Fb. (Source)

25. 47% of U.S. Instagram customers make greater than 75,000 per 12 months. (Source)

26. Instagram customers worldwide spend a median of 11 hours monthly on the Instagram app on Android telephones. This quantity drops to 7 hours for U.S. customers. (Source)

27. 72% of teenagers use Instagram, and 57 million U.S. youngsters say Instagram is their most well-liked social media platform. (Source)

28. 500 million+ accounts use Instagram Tales each day. (Source)

29. 35% of music listeners within the U.S. who comply with artists on Fb and Instagram accomplish that to attach with different followers or really feel like a part of a group. (Source)

On instagram, photos showing faces get more likes.

30. The common Instagram person spends half-hour a day on the app. (Source)

31. 45% of Instagram customers stay in city areas. (Source)

Model Adoption

32. 72% of entrepreneurs work with influencers/creators on Instagram. (Source)

33. 29% of entrepreneurs plan to speculate probably the most in Instagram out of any social media platform in 2023. (Source)

34. When it comes to model security, 86% of entrepreneurs really feel snug promoting on Instagram. (Source)

Instagram statistics

35. 53% of entrepreneurs say Instagram has excessive ROI. Solely 7% of entrepreneurs say Instagram has low ROI. (Source)

36. 70% of procuring lovers flip to Instagram for product discovery. (Source)

37. Entrepreneurs noticed the very best engagement charges on Instagram out of another platform in 2022. (Source)

38. 32% of entrepreneurs say Instagram is the best platform for working with influencers and creators. (Source)

39. 1 in 4 entrepreneurs say Instagram has resulted within the highest ROI out of any platform in 2022. (Source)

40. 27% of entrepreneurs plan to make use of Instagram probably the most for working creators and influencers in 2023. (Source)

41. Greater than half of entrepreneurs plan to extend their funding in Instagram in 2023. (Source)

Instagram statistics

42. In 2022, entrepreneurs noticed the very best engagement charges on Instagram for person generated content material. (Source)

43. Solely 8% of entrepreneurs plan to lower their funding in Instagram in 2023. (Source)

44. 36% of entrepreneurs plan to leverage Instagram for the primary time in 2023. (Source)

45. 90% of individuals on Instagram comply with no less than one enterprise. (Source)

46. 50% of Instagram customers are extra desirous about a model once they see advertisements for it on Instagram. (Source)

47. In terms of posting natural content material, 27% of entrepreneurs say Instagram presents the very best ROI for the sort of content material. (Source)

48. 1 in 4 entrepreneurs say Instagram gives the very best high quality leads out of any social media platform. (Source)

instagram statistics (1)

49. Almost 1 / 4 of entrepreneurs (23%) say Instagram is the best platform for manufacturers seeking to construct a social media technique for the primary time in 2023. (Source)

50. 46% of entrepreneurs leverage Instagram Outlets. Of the entrepreneurs who leverage Instagram Outlets, 50% report excessive ROI. (Source)

51. 41% of entrepreneurs leverage Instagram Stay Purchasing. Of the entrepreneurs who leverage Instagram Stay Purchasing, 51% report excessive ROI. (Source)

52. In a 2021 report, the upper training trade at present has the very best engagement charge of another trade per publish on Instagram, at 3.19%. Second was sports activities groups at 1.79%, and third was influencers at 1.42%. (Source)

53. 67% of customers surveyed have ‘swiped up’ on the hyperlinks of branded Tales. (Source)

54. 130 million Instagram accounts faucet on a procuring publish to be taught extra about merchandise each month. (Source)

Instagram Publish Content material

55. Engagement for static pictures has decreased by 44% since 2019, across the time Reels made its debut. (Source)

56. The common engagement charge for picture posts is 1.18%. (Source)

57. The common engagement charge for carousel posts is 3.15% (Source)

58. As of January 2022, #love is the preferred hashtag on Instagram. Over two billion posts use this hashtag. (Source)

59. Entrepreneurs rank Instagram because the platform with the very best in-app search capabilities. (Source)

60. The preferred Instagram Reel has 289+ million views. (Source)

61. Entrepreneurs rank Instagram because the platform with probably the most correct algorithm, {followed} by Fb. (Source)

Instagram statistics (2)

62. A 3rd of entrepreneurs say Instagram presents the largest ROI when promoting merchandise straight inside the app. (Source)

63. As of 2021, 9 out of 10 customers watch Instagram movies weekly. (Source)

64. A 3rd of entrepreneurs say Instagram presents the very best instruments for promoting merchandise straight inside the app. (Source)

65. 995 pictures are uploaded on Instagram each second. (Source)

66. The median posting cadence throughout all industries is 4 posts per week. The median posting frequency declined by simply 8% this 12 months in comparison with final. (Source)

67. On Instagram, pictures exhibiting faces get 38% extra Likes than pictures not exhibiting faces. (Source)

68. On Instagram, photos with a excessive quantity of unfavorable area generate 29% extra Likes than these with minimal unfavorable area. (Source)

70% of shopping enthusiasts use instagram for product discovery.

69. On Instagram, photos that includes blue because the dominant colour generate 24% extra Likes than photos which can be predominantly crimson. (Source)

70. That is a lot in order that the most recent Instagram statistics present that a median Instagram publish comprises as many as 10.7 hashtags. (Source)

71. Picture posts obtained 27.55% extra likes than everlasting video posts. (Source)

72. A median picture on Instagram will get 23% extra engagement than one revealed on Fb. (Source)

73. Probably the most geo-tagged metropolis on the earth is Los Angeles, California and the tagged location with the very best engagement is Coachella, California. (Source)

Instagram Posting Technique

74. The most effective time to publish on Instagram is Friday between 6 p.m. and 9 p.m. in your respective time zone. (Source)

instagram statistics (3)

75. Posts with a tagged location lead to 79% larger engagement than posts and not using a tagged location. (Source)

76. 20% of customers surveyed publish to Instagram Tales on their enterprise account greater than as soon as every week. (Source)

77. 44% of customers surveyed use Instagram Tales to advertise services or products. (Source)

78. One-third of probably the most considered Tales come from companies. (Source)

79. Greater than 25 million companies now use Instagram to achieve and have interaction with audiences. (Source)

80. 69% of US entrepreneurs plan to spend most of their influencer funds on Instagram. (Source)

81. The trade that had the very best cooperation effectivity with Instagram influencers was Well being Care, the place influencer posts had been 4.2x extra environment friendly than model posts. (Source)

82. Instagram is now the preferred social platform for following manufacturers. (Source)

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