74 Synthetic Intelligence Statistics to Information Your Advertising Plan


Synthetic intelligence instruments are a scorching subject in advertising and marketing circles. Since ChatGPT burst onto the scene in late 2022, the adoption charges of AI have spiked. Analysis budgets have grown, and plans for learn how to use these new tools safely and successfully have been hatched.

On this submit, we share 74 synthetic intelligence stats that give a full image of what each organizations and shoppers take into consideration AI. From prime use circumstances to perceived worth to rising issues, you’ll see what enterprise leaders – and your potential prospects – make of those new instruments, so you may perceive how greatest to implement them in your individual workflow.

74 synthetic intelligence statistics for entrepreneurs

Synthetic intelligence progress statistics

The tempo at which companies and people are adopting AI has not been seen with different rising applied sciences. The truth is, ChatGPT was the quickest rising app ever proper out of the gate.

ChatGPT graph of daily visits desktop and mobile web worldwide

Supply: Similarweb

  • Chat GPT reached 100 million users sooner than some other app. By February 2023, the chat.openai.com web site noticed a median of 25 million every day guests. eMarketer predicts that greater than 20% of all People will use ChatGPT at the least as soon as per thirty days in 2024.
  • GPT-3 was initially educated with 45 terabytes of knowledge.
  • The worldwide AI market dimension is anticipated to be value $407 billion by 2027. That’s a compound annual progress fee of 36.2% from 2022.
  • 46% of U.S. adults assume AI programs are being developed too quick. There’s a distinction alongside social gathering strains right here, with 41% Democrats saying AI is shifting too quick in comparison with 52% of Republicans.
  • Greater than 100 million people in the U.S. will use generative AI by 2024. By 2025, that quantity is anticipated to succeed in 116.9 million. eMarketer predicts that greater than half of all People aged 12 to 44 will use generative AI by 2025.
  • 96% of executives say generative AI is a scorching subject of dialogue with their boards.
  • 45% of executives say the recognition of ChatGPT has led them to extend funding in AI.
  • In Could, the Biden Administration introduced $140 million in funding to launch seven new Nationwide AI Analysis Institutes.
  • That brings the whole number of National AI Research Institutes in the USA to 25.
  • 49% of employers expect AI to have a positive impact on job growth. Against this, solely 23% anticipate the impression of AI to be unfavourable.
  • Nevertheless, solely 38% of U.S. adults assume AI will enhance white collar job alternatives, whereas 42% assume AI will scale back these alternatives. For blue collar jobs, 37% assume AI will enhance alternatives and 46% assume they’ll worsen. Globally, 36% of workers anticipate AI to interchange their present job.
  • 66% of global adults say AI services will considerably change their lives within the subsequent three to 5 years.

businesses expect big data and AI to drive job growth

Supply: World Economic Forum

Synthetic intelligence utilization statistics

So synthetic intelligence use is rising quick. However what are folks truly doing with these new instruments? On this part, we’ll take a look at how enterprise and shoppers are utilizing – and plan to make use of – AI applied sciences.

artificial intelligence graph of usage statistics

Supply: IBM

Synthetic intelligence outcomes statistics

What does all of this imply by way of precise enterprise outcomes? Right here, we’ll take a look at the present and anticipated advantages of synthetic intelligence use within the office.

top benefits of using GenAI for content creation

Supply: eMarketer

Synthetic intelligence belief statistics

Each manufacturers and shoppers have embraced synthetic intelligence. However can we belief the instruments, or are we merely placing up with them as a result of they make our lives simpler? The reply is a little bit little bit of each. AI instruments are trusted in some contexts, however not in others. Let’s see what the statistics about synthetic intelligence belief reveal.

just 15% of Americans are more excited than concerned about increased use of AI in daily life

Supply: Pew Research Center

  • 38% of Americans are extra involved than excited in regards to the growing use of AI in every day life, whereas solely 15% are extra excited than involved. 46% are equally excited and anxious.
  • Nevertheless, 74% of business executives imagine the advantages of generative AI outweigh the potential dangers.
  • Solely 23% of U.S. adults belief how generative AI is being utilized in social media, and 59% are worried about not understanding how AI algorithms work. 39% said they might belief influencers much less in the event that they elevated their use of AI.
  • Likewise, 37% of executives stated the lack to clarify outcomes from generative AI algorithms is a problem.
  • 80% of U.S. adults are nervous about AI getting used to impersonate somebody to entry unauthorized data.
  • 66% of U.S. adults are involved about privateness points involving using generative AI for social media.
  • 27% of U.S. adults belief search outcomes generated by AI, whereas 31% mistrust these outcomes.
  • Nevertheless, 75% of consumers belief content material written by generative AI.
  • 52% of adults say they belief corporations that use AI as a lot as they belief different corporations.

share of consumers who trust content written by generative AI by country

Supply: Capgemini Research Institute

Synthetic intelligence advertising and marketing statistics

What does all of this imply to your advertising and marketing technique? The AI statistics present you’re most likely speaking about utilizing synthetic intelligence for advertising and marketing, even if you happen to haven’t truly carried out these instruments but. Right here’s how different manufacturers are utilizing AI for advertising and marketing, and what their executives view as an important use circumstances.

top 5 uses for generative AI according to marketers worldwide May 2023


Supply: eMarketer

Synthetic intelligence customer support statistics

For manufacturers, customer support automation and assist is an apparent implementation of AI instruments. Chatbots are a widely known and accepted software for customer support, particularly on social media. AI makes these chatbots rather more practical and customized.

The stats present enterprise are significantly eager on this use of generative AI. And shoppers are overwhelmingly happy with the outcomes.

graph of top three generative AI use cases in sales and customer service

Supply: Capgemini Research Institute

  • 35% of executives stated digital assistants for buyer engagement are the highest generative AI use case in gross sales and customer support.
  • 38% of executives stated buyer expertise and retention is the first focus of their AI investments.
  • 38% of companies are utilizing or contemplating utilizing NLP AI for buyer care.
  • 46% of IT leaders who stated their organizations use generative AI past ChatGPT stated they use it for customer support.
  • 47% of organizations that already use AI stated they use generative AI most for gross sales and customer support.
  • 51% of those IT leaders say generative AI could have a considerable impression on enhancing buyer experiences within the subsequent 12 months.
  • 83% of business executives stated that chatbots for automating customer service and enhancing information administration are essentially the most related utility of generative AI to their enterprise.
  • 67% of executives stated that generative AI can enhance customer support by means of automated and customized assist.
  • 89% of consumers who frequently use generative AI chatbots are happy with their expertise.
  • Nevertheless, folks nonetheless need to have the ability to attain a human when they should. 72% of U.S. adults are nervous about with the ability to attain a human as a substitute of interacting with AI. Solely 5% are under no circumstances nervous about this.
  • Entry to a generative AI conversational assistant will increase buyer assist agent productiveness by an average of 14%.
  • Nevertheless, solely 6% of organizations reported utilizing generative AI for chatbots for customer support as of April 2023.

most regularly reported generative AI use cases within function percentage of respondents

Supply: McKinsey & Company

Synthetic intelligence social media statistics

Synthetic intelligence drives social media algorithms. Right here’s what the AI stats inform us about social media.

  • Fb recommends about 15% of feed content from non-followed accounts primarily based on synthetic intelligence
  • These AI suggestions have pushed a 7% increase in total time spent on the platform.
  • Meta’s Llama 2 open supply massive language AI mannequin was educated with 40% more data than Llama 1.
  • Meta had 150,000 download requests for the mannequin within the first week after Llama 2 was launched.
  • Within the two months after it launched, Snap’s My AI chatbot acquired 10 billion messages from 150 million customers.
  • Pinterest’s AI-powered “store the look” product suggestions drove a 9% increase in conversions of their early exams.
  • 50% of U.S. adults are all for studying extra about how generative AI is utilized in social media.

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