70+ Social Media Demographics for Entrepreneurs in 2023

I get it, fellow entrepreneurs —typically, you simply want the numbers.

The juggernaut often called social media solely will get larger with each new yr, and due to that, demographics shift with it. And, in the end, retaining on prime of vital numbers earlier than your social media campaigns may also help you with ROI in the long term. 

Right here, we have compiled the state of social media demographics, optimized with a very powerful knowledge that you must find out about your viewers and shaping your personas for 2023.

Common Social Media Demographics

• Roughly 82% of Individuals between 18 and 49 years outdated use at the least one social media web site. (Pew Research Center)
• The highest manner entrepreneurs discover their viewers on social media is by researching related on-line communities, corresponding to Fb Teams and subreddits. (HubSpot Blog Research)
• 84% of entrepreneurs are concentrating on Millennials of their social media technique, adopted by Gen X (52%), then Gen Z at 22%. Solely 14% of entrepreneurs goal Child boomers. (HubSpot Blog Research)
• Most entrepreneurs say that short-form video content material is the most well-liked content material format for Gen Z. (HubSpot Blog Research)
• Social media customers use a mean of seven.2 social media platforms per thirty days. (Hootsuite)

Fb Demographics

Common

• As of 2021, Fb has over 2 billion month-to-month lively customers. (Statista)

• Fb has virtually 2 million day by day lively customers and a couple of.9 month-to-month lively customers. (Meta)

• Fb is the simplest platform for group constructing. (HubSpot Blog Research)

• The typical grownup within the U.S. spends 33 minutes on Fb per day. (Statista)

• Fb is the most well-liked social media platform for entrepreneurs. (HubSpot Blog Research)

• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• Globally, 56.4% of Fb customers establish as male whereas 43.6% establish as feminine. (Statista)

• Fb is Gen X and Child Boomers favourite social media platform. (HubSpot Blog Research)

• 91% of Child Boomers, 88% of millennials, and 83% of Gen X have visited Fb within the final three months. (Hubspot Blog Research)

• 31% of U.S. adults usually get information from Fb. (Pew Research Center)

• Solely 12% of Gen Z-ers say they use Fb greater than another platform. (HubSpot Blog Research)

Geography

• India has probably the most Fb customers at 329 million, with the USA in second place with 179 million customers. (Statista)

Takeaways

As the most well-liked social media community, Fb is unquestionably a platform price investing in. Its largest consumer group is Gen X nevertheless it nonetheless has a variety of customers throughout all ages. Moreover, Fb is in style worldwide, making it an important social media community for manufacturers of all industries and places.

Instagram Demographics

Common

• 500+ million customers are lively on the platform daily. (Instagram)
• Instagram has the best ROI, engagement, and highest high quality leads. (HubSpot Blog Research)
• The typical period of time per day spent on Instagram is 28 minutes. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• Males between the ages of 18 to 24 symbolize the most important demographic on Instagram, adopted intently by males between 25 to 34 years outdated. (Statista)
• Most girls on Instagram are between 18 and 34 years outdated. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• Up to now few months, 55% of Gen X-ers and 27% of Child Boomers have visited Instagram. (HubSpot Blog Research)

Geography

• India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, just like Fb. (Statista)
• For 2 consecutive years, probably the most geo-tagged metropolis on the earth on Instagram has been Los Angeles, California. (Mention + Hubspot)
• The nation with probably the most Instagram posts in 2020 was the the U.S., main with 571K posts, adopted by Brazil with over 300K posts. (Mention + HubSpot)

Takeaways

Instagram is one other main social media platform with a big consumer base spanning all age teams, and it presents superior ecommerce options, making it extremely in style amongst customers and helpful to manufacturers.

Twitter Demographics

Common

• Twitter is the seventh most visited web site within the U.S. (Semrush)
• There are 347,200 Tweets despatched per minute on Twitter. (Statista)
• As of December 2022 Twitter’s viewers is over 368 million month-to-month lively customers globally. (Statista)
• The typical period of time per day spend on Twitter is 31 minutes. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• Twitter’s consumer base closely skews male with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with probably the most Twitter customers, at 77 million with Japan proper behind at 58.2 million. (Statista)

Takeaways

When you’re trying to construct a group surrounding your model, Twitter is a good place to begin. It’s notably in style within the U.S., so if that aligns together with your target market, think about organising your digital store there.

TikTok Demographics

Common

• TikTok is the perfect platform for constructing an lively group for Gen Z. (HubSpot Weblog Analysis)
• TikTok customers are twice as seemingly as customers of different social channels to advocate one thing they discovered on the platform. (TikTok)
• 36% of customers need to find out about merchandise by means of short-form movies like TikTok. (HubSpot Blog Research)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• 21.5% of TikTok’s international viewers are girls between the ages of 18 and 24 and 17% are male customers between 18 and 24. (Statista)
• U.S. adults spend 31 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 18-19, adopted by 20-29. (Statista)
• 62% of Gen Z makes use of TikTok and spend probably the most time on TikTok. (HubSpot Weblog Analysis)

Geography

• In 2021, Asia-Pacific was the fastest-growing area for TikTok utilization, with a 159% improve in comparison with 2020. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an important platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a possibility for manufacturers to not solely hop on a rising pattern however do it on a platform that caters to their goal audiences.

YouTube Demographics

Common

• YouTube is the second simplest platform for constructing a social media group. (HubSpot Blog Research)
• YouTube is the second most visited web site within the U.S. (Semrush)
• YouTube has over 2 million month-to-month logged-in customers. (YouTube)
• There are 500 hours of video uploaded to YouTube per minute. (YouTube)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

Geography

• India has 467 million lively YouTube customers, adopted by the U.S. (245 million) and Indonesia (139 million). (Knowledge Reportal)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the way in which to Child Boomers. With the launch of YouTube shorts and recognition of short-form video, manufacturers ought to develop a technique to capitalize on rising curiosity to generate leads. 

LinkedIn Demographics

Common

• Entrepreneurs can attain 900 million customers with LinkedIn advertisements. (Data Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Data Reportal)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• 56% of LinkedIn customers establish as male whereas 43.1% establish as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)
• 43.6% of LinkedIn’s international customers are feminine and 56.4% are male. (Data Reportal)

Geography

• Over 75% of members are outdoors the US, adopted by India and China. (LinkedIn)
• LinkedIn is utilized in 200 nations and areas worldwide, and the most important are North America, Asia-Pacific, and Europe. (LinkedIn)

Takeaways

LinkedIn’s nonetheless the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults coming into the workforce prime for social promoting.

Reddit Demographics

Common

• There are greater than 100k lively Reddit communities. (Reddit)
• Redditors created 430M+ posts in 2022. (Reddit)
• Reddit is the fifth most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• Gen Z makes up roughly 2% of Reddit customers. (eMarketer)
• A majority of Reddit customers are male. (Statista)

Geography

• 46% of desktop site visitors to Reddit.com comes from the U.S. (SimilarWeb)

Takeaways

Reddit’s consumer base has grown considerably lately. This implies that customers have gotten extra excited by what the community has to supply. From an viewers perspective, it’s made up principally of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Common

• 59% of U.S. customers test Snapchat day by day. (Pew Research Center)
• 25% of U.S. web customers use Snapchat. (Pew Research Center)
• Snapchat customers spend over half-hour a day on the platform. (Snapchat)
• There are 364M day by day lively customers worldwide. (Statista)
• There are 243M Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish throughout the binary are usually not reported.

• 65% of U.S. adults between 18 and 29 years outdated use Snapchat. (Pew Research Center)
• About 53% of Snapchat customers are feminine and 46% are male. (Statista)

Takeaway

One factor that’s clear with this Snapchat knowledge is that younger individuals find it irresistible. After Instagram launched Tales, many thought Snapchat was on its manner out. Seems, it’s nonetheless a serious participant within the social media sport.

Be at liberty to seek advice from this checklist periodically as you are working by means of your editorial calendars and audits for the brand new yr. As this time of yr requires a contemporary slate, the analysis behind your subsequent unbelievable marketing campaign must be contemporary, as properly. Joyful planning!