7 Artistic Fb Giveaway Concepts for 2023 [+ Examples]


36% of the complete world inhabitants makes use of Fb month-to-month. And whereas we’re sure every of these 2.91 billion folks has their very own distinctive persona and particular pursuits (pineapple on pizza? Crocs in common or sport mode?), we’re additionally certain that 100% of them have one factor in frequent: they love free stuff.

Internet hosting a Fb contest or giveaway is a superb (and low cost) technique for selling your enterprise—plus, it’s a pleasant strategy to give again to your model’s loyal followers. That mentioned, there are additionally loads of methods—from obnoxious to outright unlawful—that Fb contests shouldn’t be run.

Maintain studying for a step-by-step information on tips on how to plan and execute a Fb contest that’ll thrill each your viewers and your analytics.

What is a Facebook contest?

A Facebook contest is a contest that involves Facebook users entering to win goods, services or other things of value (for example, clout) provided by the contest organizer. Think of it like a physical draw you’d enter at a supermarket, but instead of participating by writing your name and contact info on a slip of paper, you’re entering electronically, by liking a post or writing a comment.

What is a Facebook giveaway?

A Facebook giveaway is a popular subcategory of Facebook contests — in fact, most of the contests you’ll see on the platform can be classified as a giveaway.

Giveaways always involve the gifting of something of monetary value to the contest winner. For example, a photographer might hold a contest and gift the winner a free photoshoot. Or a candle brand might give away a set of their new Fall scents (pumpkin spice, obviously).

But sometimes, you’ll see Facebook contests that aren’t technically giving anything away—for instance, an animal shelter might hold a “cute dog” contest and simply share a photo of the winner instead of having an actual prize of monetary value. In most cases, though, the words “contest” and “giveaway” are interchangeable.

How to plan and run a Facebook contest

Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules.

Step 1: Know your goals

Why are you running a Facebook contest in the first place? It’s to improve your social media game, of course—but how?

Ensure you know what your goal is. Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. When planning your contest, make sure to keep those goals in mind.

If you’re not sure where to start, Hootsuite has a whole online training session on best practices for running social media contests — test it out.

Step 2: Outline your Fb contest guidelines

You’ll wish to set your personal guidelines (for instance, nobody who works in your firm can win — bummer) in your Fb contest, however you additionally must be aware of the social media platform’s official guidelines in the case of giveaways.

Fb’s most up-to-date up to date contest guidelines break down into three main components.

You might be answerable for operating the competition legally. In different phrases, Fb isn’t going that will help you keep away from breaking state, provincial or federal legal guidelines by, say, unintentionally operating a lottery as an alternative of a contest.

Trace: a lottery consists of any contest the place contributors are required to spend cash to play, i.e., purchase a product.

You might be answerable for acquiring from contributors “an entire launch of Fb” and an acknowledgement that Fb has nothing to do with the competition. One tried-and-true place to accommodate all these laws, notifications, and consents is a giveaway touchdown web page.

Requiring folks to make use of their private timelines or good friend connections to take part just isn’t allowed. Right here’s the place the outdated guidelines fall by the wayside. Asking folks to tag a good friend or share a Fb put up on their timeline was once a regular contest requirement. No extra!

Right here’s the direct word from Meta itself:

“Promotions could also be administered on Pages, Teams, Occasions, or inside apps on Fb. Private Timelines and good friend connections should not be used to manage promotions (ex: “share in your Timeline to enter” or “share in your good friend’s Timeline to get further entries,” and “tag your mates on this put up to enter” aren’t permitted).”

That mentioned, the advantages of those newest adjustments outweigh the inconveniences.

These practices had been truly fairly annoying to most individuals. Reducing the general air pollution on Fb means a greater expertise for customers, which suggests folks will proceed to make use of the platform (and enter your contests).

So, to recap what’s allowed versus what‘s not:

Acceptable Fb contest entry necessities:

  • Like this put up
  • Touch upon this put up
  • Like feedback on this put up (i.e., vote by liking)
  • Submit on this Web page’s timeline
  • Message this Web page

Practises that aren’t allowed (and would possibly end in your contest put up being flagged or deleted):

  • Share this put up in your timeline
  • Tag your mates
  • Share this put up in your buddies’ timeline

One gray space is asking folks to love your Fb Enterprise Web page. Technically, this isn’t in opposition to the foundations, however it’s not advisable as a result of there’s no simple strategy to monitor the oldsters who’ve performed so.

That mentioned, you’ll be able to encourage folks to love your Web page and enter for an opportunity to win by way of a much less suspect methodology.

Step 3: Decide a prize

Decide a prize that aligns together with your model, and is one thing your followers are going to get enthusiastic about. For instance, freely giving a product from a brand new launch is an effective way to advertise the launch (and the non-winners would possibly simply purchase the product anyway).

Additionally, take a second to suppose logistically about your prize and the way you’re going to ship it to the winner—for example, an ice cream enterprise is best off mailing a branded t-shirt than ice cream.

Step 4: Create your property

All the small print of your contest will be communicated by way of plain textual content, certain. However that’s not very partaking, and folks aren’t going to enter in the event that they don’t even discover that you just’re holding a giveaway. Whether or not or not you’re a graphic design professional, there are plenty of apps on the market that make photograph modifying (and including issues like textual content, stickers and graphics) tremendous simple.

Step 5: Promote your contest prematurely

Let your followers know that you just’re having a contest by sharing it prematurely. You’ll be able to create hype by sharing information about your prize (or, when you’ve got a number of prizes, you’ll be able to share one per day main as much as your contest launch).

Use a scheduling tool—like Hootsuite’s calendar, for instance—to plan out the posts and be sure to’re posting at the best time of day.

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Should you’ve held contests up to now and the winners have shared photographs of themselves with the prizes, contemplate sharing these photographs to advertise your subsequent contest—simply be sure to ask for permission.

Step 6: Submit your contest

And, liftoff! Publish your contest on Fb and watch these entries flood in. Be sure to reasonable the competition put up and tackle any questions or confusion which may crop up.

Psst: you don’t have to stay to only Fb—you’ll be able to run the identical (or an identical) contest on Twitter and/or Instagram and/or Youtube, too.

Step 7: Proceed to share your contest main as much as the deadline

Right here’s the place that scheduling instrument turns out to be useful once more. To verify your contest doesn’t get buried in engagement bulletins or minion memes (or no matter else is bogging down your followers’ feeds) by sharing it usually.

As you strategy the competition deadline, be sure to talk to your followers that point is operating out. A countdown till the entry deadline is a superb motivator for lazy entrants—get it earlier than it’s gone!

Step 8: Decide the winners

Are there any guidelines for selecting winners of Fb contests? Technically, no. There’s nothing stopping you from selecting the particular person with the good title or your good friend’s mother to win —besides, clearly, your ethics.

Selecting a winner completely randomly is the easiest way to go. There’s loads of free apps and web sites which you could go to to choose a random winner:

  • Comment picker will decide a random remark out of your put up (so, it’s a superb one to make use of if of us enter by commenting).
  • Namepicker and Osortoo additionally decide a reputation from the remark part.
  • Woobox can decide feedback or “likers.”

Step 9: Notify the winners and shut the competition

Contact your contest winner to allow them to know they’ve gained (tip: attempt to sound as human as potential in your message, so the winner doesn’t suppose it’s pretend!) and “shut” the competition. In different phrases, edit all your contest posts and add a line stating that the competition is closed. This lets latecomers know that the competition is over (and makes certain you’re not getting spammed with feedback weeks after the winner has been picked).

Bones Coffee Company caption and win

Supply: Facebook

Step 10: Share the winners (with their permission)

It is a bonus step. When you’ve picked your winner, you’ll be able to publicly share their username (so long as you’ve laid out that risk within the contest guidelines). And even their photograph, with permission. Be sure to get the consent of the winner earlier than doing this.

Auxilium Mortgage Corporation gift card giveaway with name of winner

Supply: Facebook

Sharing who gained isn’t obligatory, however it does assist together with your model’s transparency. Proving you did decide a winner in any respect ensures that the live performance is legit, and also you’re not simply doing it for the likes or feedback.

4 Fb contest concepts

1. Collaborate with an influencer (or superstar)

Working with influencers, KOLs or different influential folks (like celebrities, when you’ve got that sort of entry and funds) is an superior strategy to promote your contest. You’re routinely rising the attain of your contest by interesting to each your followers and your collaborator’s followers.

Kaytee’s recent (if weird) collab with Rainn Wilson is an efficient instance of that.

It’s time the canine world shared the highlight. So we’re going to bark with the massive canines on the most well-known canine present within the land. Kaytee Full guidelines right here: bit.ly/KayteeTandC #SmallinShow #Advert #Contest

Posted by Rainn Wilson on Monday, June 20, 2022

When collaborating with an influencer, KOL or superstar for a Fb contest, bear in mind to:

  • Select an individual whose model is in an identical trade to yours, or who your viewers can simply relate to.
  • Do your analysis on the particular person—be sure to’re not associating your model with anybody whose beliefs don’t align with yours.
  • Learn Hootsuite’s best practices for influencer marketing.

2. Make a recreation of it

As a substitute of merely asking followers to love or touch upon a put up to enter your contest, contemplate making the entry course of somewhat more difficult (and, consequently, extra enjoyable).

Fashion e-commerce company Myntra used a easy video graphic for his or her giveaway—contributors needed to guess what number of wi-fi headphones appeared in a video with the intention to enter.

When making a recreation out of your contest entry, contemplate this:

  • Don’t make getting into too arduous—the purpose, in any case, is to have a lot of entries, to not make your contest unique. Coming into a contest shouldn’t take greater than a pair minutes, max.
  • Make the sport associated to your model or to the product you’re freely giving (for instance, “Spot the distinction” between two photographs could be an efficient, easy contest concept for a photographer).
  • Make certain the one who wins truly will get the reply right. The simplest approach to do that is to make use of a random remark picker, then discover the remark and confirm the reply is correct. If it’s not, spin once more.

3. Ask your followers for assist

You won’t consider a Fb contest as a superb supply of name suggestions or inspiration, however it completely will be. Take this put up from a San Francisco pizzeria:

Yellow Moto Pizzeria pizza renaming contest

Supply: Facebook

The corporate is looking for out a brand new title for a product and taking to Fb to ask for strategies. People who remark with new title concepts are entered to win a $500 reward card plus one pizza every week for a yr (whoa).

It is a nice strategy to get your group concerned in your enterprise and to create a significant connection together with your followers.

For this type of contest, be sure to:

  • Maintain true to your phrase. Should you’re saying {that a} contest entrant is renaming a product, you’ve obtained to truly decide from the feedback. With that in thoughts…
  • Don’t make the competition about one thing tremendous necessary. Even when your followers are a group of respectful, affordable and artistic geniuses, you don’t wish to give them an excessive amount of energy over your model (don’t allow them to rename your complete firm, for instance).
  • Share the outcomes! In this type of contest, you need to positively share what the successful suggestion is. Sharing a pair runner-ups is an efficient strategy to get extra site visitors, too—your honorable mentions are prone to wish to share that honor on their very own feeds.

4. Encourage followers to share with buddies

We already went over the truth that “tag a good friend to enter” is technically not allowed—that’s as a result of Meta’s rules for promotions.

(Be aware: many, many companies ignore these guidelines. In actual fact, it was robust to search out examples of contests that didn’t contain tagging buddies for this weblog put up. Nonetheless, these are the foundations, and never sticking to them places you—and your social account—in danger.)

Nonetheless, there’s a sneaky approach round this, as exemplified on this live performance ticket contest:

CISN Country 103.9 Luke Combs concert ticket contest

Supply: Facebook

Technically, this radio station didn’t ask of us to tag their buddies—the imprecise language of “tell us who you’ll carry” signifies that hopeful contributors may enter by merely commenting one thing like “my mother.” However folks tagged their buddies anyway, which put the competition on the buddies’ radar, as effectively.

For this type of contest:

  • Be sure to don’t explicitly ask followers to tag their buddies.
  • Ask them a query that entails naming one other particular person—for instance, “inform us who you’d share this romantic dinner for two with!” or “inform us who you’d persuade to come back bungee leaping!”

Bear in mind, it’s additionally in opposition to Meta’s giveaway guidelines to ask followers to share the put up on their very own or a buddies’ timeline with the intention to enter the competition.

Bonus: 3 Fb giveaway concepts

1. Give away a product from an trade companion

Even in case you’re not a model that makes an simply gift-able product, you’ll be able to nonetheless host an superior giveaway—you simply must collaborate with one other enterprise. Not solely does this imply you’ll be able to decide a prize that your followers actually need, however it additionally creates constructive relationships with people in your trade.

For instance, Fashionable Cat journal’s most evident giveaway prize could be a subscription to their journal. As a substitute, this giveaway is a partnership with a cat meals model. It’s hosted by the journal and offers away a product that the readers of the journal will discover interesting.

Modern Cat magazine cat food giveaway

Supply: Facebook

When collaborating with one other model for a giveaway, you should definitely:

  • Associate with a model that aligns with your enterprise values, and has an identical audience (Fashionable Cat wouldn’t companion with a pet food model).
  • Be sure the phrases of the giveaway are clear, and type out logistics—will the worth be delivered to you to move ahead, or straight to the giveaway winner, for instance?
  • Think about together with the opposite model within the giveaway entry methodology: a like or touch upon their Fb Web page can rely as a single entry, too, which helps to additional promote your contest and solidify your relationship.

2. Have fun a milestone

You don’t want an event to offer a present, however it’s at all times good to root your Fb giveaway to one thing brand-related—for instance, hitting a profession or social media milestone. Widespread milestone examples are gaining a certain quantity of followers or the anniversary of founding your enterprise. Skilled soccer participant Katriina Talaslahti hosted a giveaway to rejoice hitting 20 thousand followers.

❗️GIVEAWAY❗️Howdy All people! We reached 2️⃣0️⃣Okay followers on my web page! Due to you all❤️‍🔥 Let’s continue to grow…

Posted by Katriina Talaslahti on Sunday, September 18, 2022

For this type of giveaway, be sure to:

  • Body the giveaway as a present to your followers to thank them in your assist
  • Decide an expert or private milestone… or each. Within the above instance, Katriina launches the giveaway to rejoice hitting 20k followers (skilled) and picks a winner on her birthday (private).
  • Should you’re celebrating a daily milestone (for instance, a enterprise anniversary that comes round, effectively, yearly) contemplate marking your calendar for upcoming years—you can also make your giveaway a practice.

3. Bounce on a trending matter or present occasion

Making your contest relate to a well timed occasion helps to speak urgency. You need folks to enter now, whereas they’ll, and tying your marketing campaign to one thing that’s non permanent is an efficient technique. Excellent news: this could be a unfastened tie; it’s all about the way you promote it.

For instance, there’s this vineyard giveaway that’s linked to a soccer recreation:

Vines & Rushes Winery football game giveaway

Supply: Facebook

And this pet retailer giveaway that’s linked to “again to highschool” season.

CONTEST CLOSED CONGRATULATIONS Jess Connors 📚WIN A $250 GIFT CARD 🍎🔆Our Bark to Faculty September Contest is LIVE…

Posted by REN’S PETS on Friday, September 2, 2022

The vineyard isn’t actually associated to the soccer recreation, and canines don’t go to highschool (or put on backpacks, often) however each of those manufacturers linked their contests to present occasions in a inventive approach.

For this type of contest, preserve this in thoughts:

  • Select an occasion that your followers are prone to care about. For instance,the vineyard above selected a sports activities group that their group supported, and the pet retailer selected “again to highschool” for pet homeowners who consider their pets as kids (so, most of them).
  • Plan far sufficient forward of the occasion that you just’re not scrambling to make property. Maintain stress ranges low by planning weeks earlier than no matter present occasion you’re aligning your contest with (for instance, plan your Valentine’s Day giveaway waaay earlier than February 13).

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule posts, share video, interact your viewers, and measure the influence of your efforts. Strive it free at the moment.

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