6 TikTok Myths, Debunked in 2022


Many entrepreneurs have flirted with the concept of making an attempt TikTok, however sure misconceptions have stood in the best way.

As an example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up a listing of frequent TikTok myths that can assist you determine whether or not it deserves a spot in your marking roster. Let’s dive in.

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Fantasy 1: TikTok’s viewers is just too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in recognition with the Gen Z crowd, TikTok is rapidly “rising up.” In truth, 36% of TikTok users in 2021 had been between 35 and 54 years outdated, a ten% enhance from the 12 months earlier than.

On high of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, in response to HubSpot’s 2022 Consumers Trends Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Fantasy 2: TikTok is only for lip-synching and dancing.

Whereas all these movies definitely exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra various, so too has its content material.

These days, you could find movies that hit nearly any area of interest. For instance, among the most popular TikTok categories embody cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for quite a lot of manufacturers throughout completely different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with nearly two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Red Bull, a preferred vitality drink, with nearly 7 million followers. These are wildly completely different manufacturers, from completely different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are successful on TikTok? Try this helpful guide to get impressed.

Fantasy 3: In case your model is “critical,” TikTok is not for you.

TikTok has a fame for being quirky — but when your model is on the intense facet, do not let this scare you away. As a substitute, strive approaching your model from a distinct angle.

For instance, check out Planet Money, an NPR-backed podcast that covers complicated matters in regards to the economic system. Not essentially the most entertaining subject on the earth, proper? But, it is raked up nearly 750,000 followers.

From gentrification to mortgages, no subject is just too critical for Planet Cash to deal with with a humorous spin. Want convincing? Check out the next video that asks, “Is free transport actually free?”

In case you really feel your model is just too “critical” for TikTok, take a be aware from Planet Cash and method your model — and the content material you create — from a distinct lens. On the finish of the day, it is about sharing worth and delivering it in a fascinating manner — and that is a purpose nearly any model can attain.

Fantasy 4: You want numerous followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark tens of millions of views on a fantastic video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers that will get pleasure from your content material primarily based on their earlier watch historical past, hashtag searches, and present location. Then, it would push your video to their feed. If sufficient individuals have interaction with it, the algorithm will share it to much more individuals. Subsequent factor you realize, you will have a viral hit.

Here is an instance: suppose you publish a video of your self climbing a mountain. The algorithm exhibits your video to customers who dwell close by, in addition to those that just lately looked for climbing trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story quick, in case you’re nervous you will not get any traction on TikTok, it is useful to do not forget that the algorithm is in your facet, enabling you to succeed in extra individuals exterior of your rapid followers.

Fantasy 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is thought for its quick, bite-sized content material. Nonetheless, this creates an phantasm that customers do not spend a lot time on the platform.

Happily, this could not be farther from the reality. In truth, TikTok has an average user session of 10.85 minutes, far exceeding another social media platform. On high of that, customers within the U.S. open the TikTok app 8 times a day on common.

Fantasy 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I would argue that it would not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, shoppers will nonetheless crave this content material. The viewers might leap to a brand new platform, or migrate to an current one. Both manner, you continue to have to know the best way to create partaking, snackable content material — and TikTok is the main platform to hone this ability.

Second, in case you construct your model appropriately, no rise or fall of a single platform will topple it. In case you construct a robust group round your model, it would develop into unshakeable. However in an effort to do that, it is advisable to go the place your viewers is — and, for proper now, that is likely to be TikTok.

Again To You

Let’s finish with one closing fantasy: it is too late to hitch TikTok.

That is unfaithful, particularly in case your viewers is lively there. Additional, its excessive engagement charges, stellar progress potential, and highly effective algorithm can take your digital advertising to the subsequent degree. That mentioned, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.

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