6 Small Companies That Are Killing It On TikTok [+ How They Did It]


For a lot of manufacturers, TikTok is a scary, unknown place. What do you put up? How do you employ the trending sounds? I’ve rounded up small companies which have generated 1000’s of likes and followers on their TikTok profiles alone.

On this article, we not solely checklist profitable small companies on TikTok with a breakdown of their methods but additionally hear from some instantly on what influenced their success.

Notice: On this article, we outline small companies as these with one to 25 staff.


Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Might 2020.

What’s the important thing to its success? Leveraging Ho’s loyal neighborhood and telling trustworthy tales.

@popflexactive Time for a health club bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #bags #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music

Ho grew in reputation on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the identify @blogilates. After years of success, Ho launched the attire model, POPFLEX.

“It is such an enormous profit to work with a social media persona like Cassey, who already has not solely a fanbase however a loyal neighborhood that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”

Understanding that these two manufacturers are deeply linked, King says they centered on sharing the behind-the-scenes journey of constructing and rising POPFLEX.

“…Individuals love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”

She says that as an alternative of promoting a product, they promote a narrative about discovering an answer to an issue. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.

“Should you occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that may possible lead you to take a look at POPFLEX the place you possibly can then see the product on completely different our bodies via our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one large story.”

Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with various content material creators, via partnerships and gifting.

“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the patron whereas additionally giving our buyer actual, uncooked, and unpaid opinions,” says King on gifting merchandise to influencers.

In contrast to many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to realize traction.

“Doing fashionable dance strikes doesn’t at all times should be your reply to rising your attain,” says King. “Yow will discover a singular technique to make the most of a trending audio to push your product and educate your viewers about your model.”

She continues, “In reality, being completely different and deciphering developments in distinctive methods has been a few of our greatest performing content material.”

If there’s one piece of recommendation King might provide different small companies, it’s this: Succeeding on TikTok includes trial and error.

“It’s a must to discover what brings your viewers in, weeding via what works and what doesn’t,” says King. “The one technique to determine that out is by posting and by not being afraid to check new issues — new creators, posting at completely different occasions, new angles, developments versus storytelling, and so on.”

2. Faces Cosmetics

Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is considered one of them.

About 90% of the TikTok movies this model posts on TikTok are instantly associated to its product, particularly the standard, efficiency, and sturdiness.

The explanation this technique works so effectively is that in only a few seconds, the video addresses consumer ache factors and reveals how the product solves them – all whereas leveraging trending sounds.

@facescosmetics And it’s latex free 😜 Safe these lashes child! #makeup #mua #lashes #facescosmetics #lashessecured ♬ original sound – IT GIRL 💕

Right here’s one other tactic that’s labored exceptionally effectively for Faces Cosmetics on TikTok: Increase a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.

Whereas this will likely sound like a dangerous strategy, it’s one which introduced the model 3.1 million views in a single video and a bunch of recent clients.

As an example, within the video posted beneath, the model’s founder posed as a content material creator attempting a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.

@facescosmetics I want i knew about this sooner omg! #lashes #makeup #ulta #facescosmetics #lashessecured ♬ original sound – Faces Cosmetics

She tries it on, addresses widespread buyer ache factors with this product line, then ends the video with the large reveal and a restock announcement.

The takeaway right here is to inform tales that may resonate together with your viewers.

3. Hoodjabi

Should you’re in search of inspiration on methods to capitalize on trending sounds on TikTok, check out Hoodjabi.

From the surface trying in, this model has found out which developments to hop on and which of them to skip.

@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of love – Mandy & Boots- Viral 🔈Creator

Though each video options Hoodjabi merchandise, the movies don’t deal with the merchandise themselves. As a substitute, they deal with the particular person carrying them and their way of life. From navigating the world as a hijabi to life with this product – at all times in a humorous, participating means.

4. Bobbie Goods

TikTok accounts like Bobbie Items present us that simplicity can go a good distance on social media.

What as soon as was a drawing account from an artist advanced right into a model promoting coloring books, stickers, and extra.

What’s most fascinating right here is noting how the content material on this account shifted as soon as it turned a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.

Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.

@bobbiegoods add eco pleasant present wrapping to your subsequent order! out there now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Real Love Baby – Father John Misty

One other fascinating word? Bobbie Items doesn’t depend on trending sounds to make or break their content material, exhibiting as soon as once more that there are a number of roads resulting in success on TikTok.

5. Omsom

Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing only a few movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.

Omsom invitations its viewers to realize data of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.

@weareomsom PSA: there are not any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ original sound – Omsom

However that’s not all you’ll discover scrolling down their profile.

Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable way of life content material.


The Omsom group has HAD IT with these crimson flags 🤣🚩

♬ Whatcha Say – Jason Derulo

Having this content material combine ensures they enchantment to a variety of purchaser personas, from Vietnamese customers in search of a style of house to curious eaters.

6. SplayTray

When your product is nearly as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).

On TikTok, all it takes is discovering the best trending sounds to indicate off your product’s most spectacular options.

Take this video beneath, which earned practically 270K views.


You undoubtedly want it.

♬ THE SOUND WE DONT REALLY NEED – Skeetersbedtimestories

The audio overlay – a dialog between two pals resisting the temptation to make a purchase order – blended with a easy video compilation made for an easy product demo that speaks for itself.

The takeaway right here is: When doubtful, preserve it easy.

There you might have it – 6 manufacturers utilizing utterly completely different methods and killing it on TikTok. Whether or not you’re a small, midsize or giant enterprise, there’s a bit of recommendation in right here for each TikTok marketer.

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