52 Visible Content material Advertising Statistics You Ought to Know in 2023

It is superb how briskly issues can change in only one yr.

After combing via main stories on inbound advertising and marketing, content material advertising and marketing, social media, and on-line habits, in addition to gathering our personal knowledge, we’ve compiled the highest visible content material advertising and marketing statistics for entrepreneurs to mirror on.

This yr, we have seen the continued significance of visible content material emphasised by the modifications that occurred throughout nearly each main social community, together with TikTok, Instagram, and Fb.

That will help you maintain tempo with these tendencies, let’s check out some visible content material marketing statistics that display the affect visible content material has on attain, engagement, and gross sales.

General Visual Content Stats

Video Marketing Stats

Emerging Visual Marketing Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising Statistics You Ought to Know

Normal Visible Content material Statistics

• Video is the most well-liked and efficient media format. (HubSpot)
• 50% of entrepreneurs leverage video of their advertising and marketing technique, adopted intently by photographs at 47%. (HubSpot)

• Lengthy-form movies above half-hour, like webinars and reside occasions, noticed over 11,000% progress over the previous decade, making it the fastest-growing video phase. (HubSpot)

• 71% of B2B entrepreneurs say content material advertising and marketing has turn into extra vital to their group within the final yr. (Content Marketing Institute)

• In 2021, over 50% of entrepreneurs used visuals in over 91% of their content material. (Venngage)
• In accordance with a survey by Venngage, unique graphics are essentially the most used sort of visible content material by entrepreneurs at 36%, adopted by inventory photographs at practically 34%. (Venngage)
• 30% of entrepreneurs primarily create visible content material for blogs, adopted by social channels comparable to Fb and LinkedIn. (Venngage)
• In accordance with The World Well being Group, there are an estimated 2.2 billion folks with visible impairments globally. (World Health Organization)
• Over 50% of entrepreneurs agree that visible content material is important to their advertising and marketing technique. (Venngage)
• A 3rd of entrepreneurs discover producing visible content material persistently is their greatest battle with content material manufacturing. (Venngage)

Video Advertising Statistics

• 75% of adults within the US watch short-form video content material on a cellular gadget. (eMarketer)
• 59% of Gen Z viewers use short-form video apps to find issues that they then watch longer variations of. (Think With Google)
• On common, folks watch 17 hours of video content material per week. (HubSpot)
• 91% of shoppers need to see extra on-line movies from manufacturers. (HubSpot)
• Social media movies are the most typical sort of video entrepreneurs create at 71%, adopted intently by explainer movies at 70%. (HubSpot)
• 96% of shoppers have watched an explainer video to be taught extra a couple of product. (HubSpot).
• 80% of entrepreneurs held reside occasions in 2022. (HubSpot)
• In terms of B2B, 79% of individuals say they’ve been satisfied to buy an app or piece of software program due to a video. (HubSpot)
• YouTube is essentially the most extensively used video platform by entrepreneurs at 90% (Fb is second, at 86%). (HubSpot)
• 33% of entrepreneurs leverage short-form video content material of their advertising and marketing technique.

• Quick-form video has the best ROI of all advertising and marketing tendencies. (HubSpot)
• Most short-form movies are below 60 seconds, and so they have the best common engagement. (HubSpot)
• Over 11 million folks streamed video for the primary time on Twitch in 2022. (Twitch)
• In 2022, YouTube surpassed Netflix as the highest streaming platform within the US. (HubSpot)

Rising Visible Advertising Traits

• 90% of entrepreneurs utilizing short-form video will enhance or keep their funding subsequent yr, and 21% of entrepreneurs plan to leverage short-form video for the primary time in 2023. (HubSpot)
• 56% of entrepreneurs plan to extend their funding in TikTok in 2023. (HubSpot)
• 24% of entrepreneurs are planning to take a position extra in video than another format in 2023. (HubSpot)
• 1 in 3 entrepreneurs plans to cease utilizing NFTs this yr. Moreover, 29% plan to cease advertising and marketing within the Metaverse and in audio chat rooms. (HubSpot)
• 65% of all internet visitors is through a cellular gadget. (Similarweb)
• 40% of entrepreneurs plan to prioritize mobile-friendly web site design in 2023. (HubSpot)
• 56% of shoppers who’re within the metaverse need to watch TV and films there. (GWI)

Infographic Stats for Visible Content material Entrepreneurs

• Unique graphics like infographics and illustrations carry out finest, in accordance with entrepreneurs. (Venngage)
• Inventory photographs carry out the worst out of all visible codecs. (Venngage)
• In terms of content material creation, 30% of entrepreneurs share infographics. (HubSpot)
• One examine discovered that folks following instructions with textual content and illustrations do 323% higher than folks following instructions with out illustrations. (Springer)

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

• Fb is the most well-liked social media platform, utilized by 64% of entrepreneurs. Moreover, it has the perfect ROI in comparison with different social media platforms. (HubSpot)
• 70% of Instagram customers don’t thoughts seeing advertisements when watching movies on Instagram. (Instagram Business)
• 26% of entrepreneurs plan to make use of TikTok for the primary time in 2023, and 16% of entrepreneurs plan to take a position extra in TikTok than another social media app. (HubSpot)
• In 2023, 31% of entrepreneurs use YouTube Shorts and Instagram Reels. (HubSpot)
• Of the Instagram Story codecs folks favor most, 35% say they have interaction with brief narrative-styled Tales with photographs, movies, and textual content most frequently. (HubSpot)

• YouTube is the most well-liked social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 utilizing it. TikTok is the second hottest platform amongst teenagers at 67%. (Pew Research)
• As of 2022, the most important demographic of U.S. Instagram customers was between the ages of 18 and 29, making up 71% p.c of Instagram’s consumer base within the U.S. (Pew Research)
• In a ballot of over 350 shoppers, 56% stated they “generally” watch Instagram Tales with the sound on, whereas 29% stated they “all the time” do that. (HubSpot)

• On Instagram, carousel posts draw the best engagement of all submit sorts, adopted by video posts. (Statista)
• For movies as much as 5 minutes lengthy, viewers will watch about 50% of the content material. (HubSpot)
• Snapchat had 100 million each day lively Snapchat customers as of 2022. (Statista)
• Advertisers can attain greater than 250 million folks on Pinterest. (Hootsuite)
• Pinterest customers are 5 instances extra prone to make a purchase order after utilizing a Attempt-On enabled pin, Pinterest’s AR function. (Hootsuite)

• By the top of 2022, Pinterest had 450 million world lively customers. (Pinterest)

• Customers who noticed immersive, actionable advertisements on Pinterest have been 59% extra prone to recall that model. (Pinterest)

Editor’s be aware: This submit was initially printed in April 2020 and has been up to date for comprehensiveness.