52 Snapchat Statistics That Matter to Entrepreneurs in 2023


Whereas TikTok and Instagram could snatch all of the headlines, Snapchat stays one of the vital common social media platforms on this planet—which suggests companies needs to be taking word.

Positive, it’s filled with silly filters and effects, however underneath the bells and whistles, Snapchat is a robust software for manufacturers that wish to join with their audiences in enjoyable and fascinating methods.

In case you’re contemplating utilizing Snapchat for business, it’s time to get acquainted with the newest Snapchat stats. Information is energy, in any case. So prepare to trace important Snapchat age statistics, familiarize your self with essentially the most up-to-date Snapchat enterprise stats, and dig in deep with attention-grabbing info concerning the social media platform. With these numbers in hand, you’ll be able to take your social media marketing strategy to the following stage.

Listed below are all of the Snapchat utilization statistics you want to make social media a (watch for it!) snap in 2023.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its coronary heart, Snapchat is a software for connecting with family and friends.

And whereas it might not be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has an actual maintain on Gen Z. Those that do Snap, snap onerous: individually, customers spend 30 minutes a day on the app; collectively, they ship millions of Snaps each single minute.

All of which is to say, the social media platform is a good match for manufacturers trying to join with a younger, passionate, extremely engaged demographic. If that aligns together with your social media goal market, learn on for some key Snapchat stats.

  • ..and a whopping 347 million every day energetic customers

Snapchat daily active users graph

  • The Snapchat app was downloaded a complete of 330 million times in 2022 — 54 million of these downloads have been within the U.S. market
  • Greater than 2.4 million Snaps are shared each single minute

media usage in an internet minute as of April 2022

most popular global mobile messenger apps as of January 2022

  • It’s extremely uncommon {that a} Snapchat person solely makes use of Snapchat: simply 0.1% of users are distinctive to the platform. 83.6% of Snapchat customers are additionally on Fb, and 81% additionally use Instagram. Snapchatters are least more likely to even be utilizing Reddit… there’s solely a 22.3% overlap

social media platform audience overlaps

  • Snapchat helps greater than 40 different languages
  • In a US shopper satisfaction survey, Snapchat scored excessive with 70 points (out of a possible 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

U.S. customer satisfaction with select social media July 2021 to June 2022

Snapchat customers spend a median of 30 minutes a day on the app

  • Surprisingly, regardless of this excessive utilization charge, solely 1.4% of users name Snapchat their favourite social platform. Whatsapp is essentially the most beloved, successful 16.1% of the vote, adopted carefully by Fb (14.6%) and Instagram (14.5%)

graph of favorite social media platforms

Snapchat person statistics

Snapchat’s person base skews young — you’re not going to discover a ton of Gen X or Boomers on the app — with some research even reporting that 60% of all teenagers globally use Snapchat. It’s a quantity that’s grown constantly over the previous 5 years, regardless of the glitz and glamor of TikTok amongst as we speak’s social-loving youth. Amongst these Gen Z and Millennial customers of Snapchat, it’s a reasonably even break up between male and female, with customers situated in additional than 20 international locations across the globe. Commit these Snapchat viewers statistics to reminiscence (or, you already know, bookmark this web page) to be sure you know precisely who you’re, uh, snapping directly you begin your business Snapchat account.

since 2014-15 TikTok has arisen Facebook usage has dropped, Instagram Snapchat have grown

Snapchat stats teen girls

  • Hispanic youngsters are amongst Snapchat’s largest power-user demographic: 23% of this group say they use Snapchat “virtually continually,” whereas simply 12% of white teenagers and 11% of Black teenagers say the identical

snapchat stats hispanic and black teens

Snapchat utilization statistics

By this level, you in all probability perceive that Snapchat is a software for sending and receiving video messages, both privately or broadcast to the world. However do you know that the typical Snapchatter is popping into the app greater than 30 times daily or that they love to make use of the app to communicate directly with their family members? Time to dig into these Snapchat utilization stats to essentially chew on all of the very important particulars—from what number of messages are despatched every month on Snapchat to how usually youngsters are logging on.

top engagement days on Snapchat New Years Eve

  • 42.3% of Snapchat users say they’re on the platform to publish or share pictures or movies, whereas 35.8% are there to message family and friends

social media activities by platform

  • The common Snapchat person opens the app more than 30 times a day
    Collectively, Snapchatters ship greater than 4 billion+ messages every day
  • Android customers spend 3.1 hours a month on Snapchat — a quantity just like Fb Messenger, however one which’s fairly low in comparison with Youtube (23.4 hours) and Tiktok 22.9)
  • Amongst teenagers who use Snapchat, a quarter report that they use Snapchat “virtually continually”

1 in 5 teens visit or use YouTube almost constantly

  • It’s not the most typical supply for present occasions, however 4% of U.S. adults say they get their news from Snapchat

news consumption and use by social media site

AR Lens of the Year crying lens viewed 9.7 billion times

  • In 2022, the variety of Snap Tales with music grew over 300% (the most-used songs embrace “Completely happy Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Higher” by Lauv)
  • Snapchatters have interaction with AR 250 million times per day on common and play with AR lenses themselves 6 billion occasions every day

snapchat stats AR

  • Greater than 300 million Snapchat users have interaction month-to-month with the Snap Map (a customized map that locations enterprise listenings and close by Tales)

snapchat stats snap map

  • From 2021 to 2022, there was a 55% increase in time spent watching Highlight content material
  • Snapchatters are 150% more likely than non-Snapchatters to desire to speak with footage over phrases

snapchat generation

  • Snapchat customers are additionally 1.5x more likely than non-Snapchatters to gravitate in direction of immersive video and cellular video games, together with AR experiences
  • When surveyed, 75% of Snapchat users report that their most important motive for utilizing the app is to attach with shut household and associates
  • Social media customers desire Snapchat over different platforms for “sharing real life moments

snapchat stats real life moments

Snapchat for enterprise statistics

In case you’re contemplating utilizing Snapchat for business, you’re in good firm: manufacturers from everywhere in the world make the most of the platform’s loyal, highly engaged audience. Snapchat customers discover inspiration for purchases and do their purchasing analysis on the app. Modern instruments like AR filters and results supply the chance for advertisers to get artistic and interactive with their target audience. Learn on for extra Snapchat enterprise stats to encourage your social media strategy.

  • For Snapchat customers, shut associates are extremely influential—4x more influential, the truth is, than celebrities or influencers in relation to buying choices
  • On Snapchat, more than any other platform, customers are more than likely to share their purchasing experiences and favourite purchases
  • 23.2% of Snapchat customers are on the platform to comply with or analysis manufacturers and merchandise
  • The present valuation of Snapchat is $38.3 billion
  • Regardless of the headlines about social media inflicting despair, 90% of Snapchatters report constructive emotions whereas utilizing and viewing Snapchat tales

snapchat stats emotional payoff

  • Half of Snapchat shoppers agree that AR provides them extra confidence a couple of product’s high quality (and seven in 10 are concerned with utilizing AR to work together with a product earlier than shopping for)

7 in 10 consumers are interested in interacting with a product through AR before purchasing it

Snapchat promoting statistics

Promoting on Snapchat can get you entry to a youthful viewers who’re able to do some severe purchasing. Even in case you have a small social media advertising budget, a little bit can go a good distance on this extremely interactive and intimate app, with advert choices accessible to go well with virtually any finances. Snapchat adverts are meant that can assist you obtain consciousness, consideration, or create conversions, and may rise up and operating in underneath 5 minutes. Be taught extra about your Snapchat ad options here, after which learn on for some quick info about promoting on Snapchat.

  • The nation with the very best Snapchat viewers attain in 2022? Luxembourg
  • In the meantime, the nation with the biggest eligible advert attain is Saudi Arabia

Snapchat advertising eligible reach rate

  • India has the biggest Snapchat promoting viewers, at 145 million, whereas the U.S. clocks in at 107 million

Snapchat ad reach ranking

  • Snapchat has a possible attain of 575.7 million people—that’s 11.4% of all web customers, and seven.2% of the worldwide inhabitants
  • In 2022, Snapchat had a year-over-year increase in ad reach of 7% (38 million folks!)
  • The vast majority of Snapchat’s person base is a part of Gen Z—a technology with a world spending energy of $4.4 trillion. (Within the U.S., Gen Z’s collective shopping for energy is $150 billion)
  • Snapchat audiences discover adverts with ‘model objective’ 8% more immersive and engaging than adverts with no objective
  • The 35-plus market is rising for Snapchat advertisers: 12 months over 12 months, the app has seen a 40% increase in every day common time spent partaking with exhibits and writer content material
  • Whereas Snapchat promoting makes up lower than 2% of the U.S. digital ad market, the app’s adverts attain almost half of U.S. smartphone customers

digital ad reach Snapchat

  • Adverts which might be 5 to 6 seconds long have one of the best efficiency, in response to Snapchat
  • Surprisingly, 64% of Snapchat ads are seen with sound on
  • Advert recall for Gen Z on Snapchat is greater than different generational cohorts… regardless of the actual fact these customers spend much less time watching every advert: 55% of Gen Z can recall an advert they watched for lower than 2 seconds

advertisers need only seconds to break through with Gen Z

  • After watching an advert on Snapchat, customers are 34% more likely to buy the merchandise marketed themselves and 45% extra more likely to advocate a model to their associates

after watching ads on Snapchat, users are 45% more likely to recommend brand to friend and 34% more likely to purchase products

Your head might be reeling with numbers, however that’s an excellent factor—that dizzy feeling simply means you’re all charged up and able to create an knowledgeable and completely spectacular Snapchat enterprise technique. Take these Snapchat stats and go forth to greatness!

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