5 search engine marketing use circumstances for ChatGPT’s Superior Information Evaluation plugin


Superior Information Evaluation, previously often known as Code Interpreter, is an official OpenAI plugin that makes use of Python to permit for file uploads and downloads. It’s accessible to ChatGPT Plus and Enterprise customers as a beta characteristic.

This plugin is an enormous deal for SEO professionals. As somebody who has been utilizing Python for years to assist with knowledge evaluation and automation, this primarily guidelines a number of my code defunct – however in a great way.

This permits us to faucet into the most recent and biggest AI know-how to assist us analyze massive information a lot quicker.

Methods to entry Superior Information Evaluation on ChatGPT

ChatGPT Superior Information Evaluation is barely accessible to paying prospects utilizing ChatGPT Plus or Enterprise. (If haven’t but subscribed, belief me, it’s price it!)

To get began with it, listed here are the steps to entry the Superior Information Evaluation plug-in:

Step 1: Log in to ChatGPT and choose Settings & Beta.

Step 2: Choose Beta options within the submenu and activate Superior Information Evaluation. (That is additionally a superb alternative to activate Plugins and discover these.)

ChatGPT Advanced Data Analysis - Step 2

Step 3: Begin a brand new chat and hover over the choice for GPT-4, and also you’ll see a menu seem with the choice to pick Superior Information Evaluation.

Advanced Data Analysis

Step 4: When you’ve chosen Superior Information Evaluation, it is best to see a plus button on the left of the enter field, permitting you to add information. From right here, you’re all set to get began.

ChatGPT Advanced Data Analysis - Step 4

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5 methods to make use of Superior Information Evaluation for search engine marketing

The probabilities for this new characteristic are nonetheless being explored, so I encourage you to discover and share with the world what you discover. 

Beneath are some methods I’ve gotten speedy worth from this new characteristic.

  • Visualize inner linking
  • Carry out server log evaluation
  • Establish themes in key phrases
  • Optimize titles and meta descriptions
  • Automate redirect mapping

1. Visualize inner linking on a web site

With the plugin, you possibly can take your tracked inner hyperlink knowledge and let AI do its factor. 

You may have it create visuals and even level out alternatives that you just’re lacking.

The immediate to make use of

Your file will be formatted nonetheless you need. ChatGPT is fairly good at decoding your column headers, however you possibly can present extra clarification.

Beneath is my really helpful beginning immediate.

“Uploaded is an inner linking report that tracks the interior hyperlinks throughout my web site. Please do the next:

1. Analyze the totally different columns and perceive their function.

2. Create a chart that reveals extra inner linking alternatives

3. Utilizing the hyperlink place column, create a relationship chart that reveals the place many of the inner hyperlinks are coming from

4. Create a desk that reveals which vacation spot hyperlinks are getting probably the most and least inner hyperlinks

5. Create a relationship chart that reveals the connection between anchor textual content and variety of occasions it seems as anchor textual content for an inner hyperlink. Please solely use this for hyperlink positions that equal Content material.

6. Create a relationship chart that reveals the connection between anchor textual content and hyperlink place

The output needs to be an HTML file that has all of this data with the power to hover over the charts and see the tooltip data.”

Be sure you’ve uploaded your inner hyperlink file, and let it run!

The outcomes

When asking for a number of charts, I wish to have ChatGPT’s Superior Information Evaluation export the ends in an HTML file with the power to hover. This makes it straightforward to essentially customise for reporting screenshots.

Listed here are some examples of visualizations you may get from this immediate. Inner linking heatmap

This chart lets us rapidly determine pages that would hyperlink to different pages. The chart is about up as follows:

  • The x-axis represents the vacation spot pages.
  • The y-axis represents the supply pages.
  • The colour depth represents the variety of hyperlinks between pages.
ChatGPT code interpreter - Internal linking heatmap
5 search engine marketing use circumstances for ChatGPT's Superior Information Evaluation plugin 51

That gentle yellow shade on the suitable reveals a number of spots for inner hyperlink alternatives.

Hyperlink placement distribution

This chart is comparatively straightforward to interrupt down. It merely reveals the place the vast majority of your inner hyperlinks are. 

ChatGPT code interpreter - Link placement distribution

I examined this on my private web site, so it’s actually small, which is why the navigation is almost all. 

On bigger websites, you could need to flip that to have the content material part be probably the most hyperlink dense.

Most typical anchor textual content

This will simply be finished by downloading your Screaming Frog report and operating a pivot desk. But it surely’s cool to see ChatGPT capable of generate comparable charts like this.

Most common anchor text

Relationship between anchor textual content and hyperlink placement

We need to see our extra priceless key phrases as anchor textual content inside the content material part. This will help level that out. 

ChatGPT code interpreter - Relationship between anchor text and link placement

2. Carry out server log evaluation

There are a number of instruments available on the market to assist monitor server log evaluation, lots of them freemium. 

Utilizing ChatGPT’s Superior Information Evaluation allows you to bypass lots of the limits of the freemium instruments and generate charts.

This system will help examine how Google is crawling your web site and what their expertise could also be like.

The immediate to make use of

“Connected are entry log information from my web site’s host. Please do the next:

1. Analyze them for hits from any useragent that comprises “google”.

2. Create a chart that reveals how Google crawls my web site over time. Embrace a metric for standing 200 hits and non-200 hits.

3. Create a diagram to visualise the pages that get hit probably the most.

4. Inform me the pages that get the least hits from Google.”

The outcomes

Hits over time

This chart helps illustrate what number of occasions Google crawls your web site over time. 

Moreover, I added a separation to point out standing 200 hits versus non-200 hits. (You may request ChatGPT to vary the colours in the event that they’re too comparable.) 

ChatGPT code interpreter - Hits over time

Prime hit pages

This chart reveals the highest 20 pages crawled by Google on the positioning in the course of the time interval. 

ChatGPT code interpreter - Top hit pages

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3. Establish themes in key phrase analysis

I’ve written about this earlier than utilizing Python to identify keyword themes

Nonetheless, utilizing Superior Information Evaluation removes many complicated components and makes it extra user-friendly. 

This course of helps rapidly analyze massive units of key phrases, spotlight recurring themes, and even group key phrases into comparable matter clusters.

The immediate to make use of

“Connected is a big checklist of key phrases and their search quantity. Please do the next:

1. Analyze all the key phrases.

2. Group them into matter clusters and create a visualization to show the outcomes.

3. Checklist frequent themes that happen all through.”

If in case you have a number of thousand key phrases in your checklist, you could must warn ChatGPT and ask it to implement error-handling procedures to forestall memory-limit errors.

The outcomes

I took a pattern checklist of 6,257 key phrases and ran it by way of ChatGPT a number of occasions. ChatGPT struggled to course of the bigger checklist because of reminiscence limits. 

However as a result of I gave it a heads-up, it was capable of arrange the required knowledge batching required to get by way of the checklist. It even named the clusters for me. 

ChatGPT code interpreter - Distribution of keywords across clusters

Dig deeper: How to use ChatGPT for keyword research (with actual prompts)

AI will be your buddy should you run a big web site and must optimize title tags and meta descriptions in bulk. 

Sure, doing them manually will guarantee higher high quality, however should you want a fast repair, this can be your answer.

This will help particularly when you’ve got titles and meta descriptions that could be too lengthy or too brief.

The immediate to make use of

“Connected is a listing of titles and meta descriptions that must be optimized.

– Please maintain the titles between 50-65 characters.

– Please maintain the meta descriptions between 150-165.

– Please create a CSV export of the outcomes.”

The outcomes

ChatGPT was capable of work rapidly and create an optimized CSV export for me.

ChatGPT code interpreter - Optimized title tags and meta descriptions

5. Automate redirect mapping

How annoying are redirect maps? Vital, sure, however so tedious. 

What if we may automate the method to get 60% of the way in which there?

By tapping into ChatGPT, we will help automate the redirect map course of.

Now an enormous draw back right here is that ChatGPT can’t crawl webpages with out utilizing a plugin. Proper now, we can’t mix plugins and the Superior Information Evaluation. 

We’ll have ChatGPT have a look at the URL slugs to map the pages to get round this. 

The immediate to make use of

“Connected are two lists of URLs. I need assistance making a redirect map of the previous URLs to the brand new URLs. Depend on the slug of the URL to search out the closest match. The lists is probably not the identical size. The purpose is to discover a matching URL for each URL on the previous URLs checklist. Please export the outcomes right into a CSV file. Column A needs to be the previous URLs and column B ought to have the corresponding URL from the brand new URL checklist. Column C ought to have the similarity proportion.”

The outcomes

ChatGPT code interpreter - Redirect mapping

Making search engine marketing evaluation extra simple with ChatGPT

The longer term’s wanting fairly shiny for SEOs leveraging AI. 

We’re on the point of a brand new period the place AI is not just a few fancy software however a game-changer, making our jobs a lot simpler. 

Positive, we’re simply getting began, however from the place I am standing, the view’s fairly superb.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Workers authors are listed here.

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