5 new modifications to the Google Advertisements API

Google launched the v13_1 of the Advertisements API.

With a purpose to use a few of the v13_1 options, customers might want to replace their shopper libraries and shopper code. There aren’t any breaking modifications on this model.

What’s new. The highlights of the discharge are as follows:

1. Bid simulations can now be obtained at a marketing campaign stage for Efficiency Max by way of campaign_simulation.
2. A number of advice varieties associated to Purchasing campaigns have been added, together with options for migrating to Efficiency Max and resolving a Service provider Heart account suspension.
3. Google Advertisements now helps SKAdNetwork conversion worth schemas for iOS App campaigns. Data on organising schemas and greatest practices for iOS campaigns could be discovered right here.
4. The LeadFormField.has_location_answer has been added to point whether or not the places of location property on the marketing campaign or buyer stage needs to be displayed with a lead kind.
5. (Allowlisted characteristic) Efficiency Max campaigns now characteristic a VEHICLES itemizing sort within the new Marketing campaign.listing_type subject, changing ShoppingSetting.use_vehicles_inventory, which might be designated for Good Purchasing campaigns.

Dig deeper. Study extra concerning the change on the Google Advertisements Developer blog.

Why we care. API v13_1 introduces new options and enhancements that may improve marketing campaign administration and efficiency. The replace consists of new advice varieties for Purchasing campaigns, help for SKAdNetwork conversion worth schemas in iOS App campaigns, and extra performance in Efficiency Max campaigns.