49 Black Friday Social Media Posts: Concepts & Examples


On the lookout for inspiration in your Black Friday social media posts? As one of many greatest procuring days of the 12 months, it’s no shock manufacturers are pulling out all of the stops to seize buyer consideration.

From artistic graphics and catchy captions to participating movies and influencer collaborations, use these concepts and examples to make your Black Friday social media posts stand out.

Bonus: Take a look at the weirdest holidays to have fun on social media.

50 Black Friday social media posts

Able to kick off the vacation procuring season? These Black Friday social media publish concepts will provide help to drive gross sales and create buzz round your model.

10 Black Friday Instagram posts

Instagram is the go-to platform for visible content material, making it excellent for sharing eye-catching Black Friday promotions. Listed below are a few of our favorites.

1. Nicole Miller’s vacation style shoot

Nicole Miller’s Black Friday publish showcased their darkish and glittery winter choices with behind-the-scenes footage from their vacation style shoot.

2. Swoveralls performs with time

Nothing grabs consideration like a mind-bending trick. Swoveralls nailed it of their Black Friday publish, utilizing stop-motion to showcase their overalls seamlessly transitioning from sofa to work very quickly.

Black Friday social media concepts don’t must be sophisticated. On this Instagram Reel, jewellery model Larson & Jennings makes use of a easy textual content overlay and a fast video of a model rep rejoicing on the information of the continued sale.

4. Walden Watches nails the static publish

Whereas video content material is all the fashion, don’t underestimate the ability of a well-designed static publish. Walden Watches created a clear and aesthetically pleasing publish that showcases their Black Friday watch sale.

5. Kulakinis faucets into UGC

No finances for a Black Friday photoshoot? No worries. Your clients are doubtless already posting about your merchandise on social media. Kulakinis used this user-generated content material (UGC) in a carousel publish.

6. We Are Knitters leverages shoppable posts

Make it straightforward in your clients to buy your Black Friday offers with shoppable posts. We Are Knitters features a “Store” tag on their Instagram publish, permitting customers to simply buy its luxurious yarn with out leaving the app.

7. Natasha Denona provides an motion shot

Make-up model Natasha Denona exhibits customers find out how to apply and mix its eyeshadows on this Instagram Reel. By showcasing the product in motion, potential clients can see how the make-up appears and performs, making them extra more likely to make a purchase order.

8. B&H Photograph retains us guessing

Use suspense to maintain customers engaged, like this B&H Photograph Reel exhibiting a buyer fast-walking to its Black Friday sale.

9. Professional Direct Soccer will get clear about pricing

Prospects wish to know they’re getting a very good deal on Black Friday. So, put your worth entrance and middle like this Professional Direct Soccer Reel.

10. When doubtful, demo it out

Erin Condren Design provides Black Friday customers a full walkthrough of the varied customizations and designs obtainable in her planners.

10 Black Friday Pinterest posts

Pinterest is a well-liked platform for customers to find new merchandise and plan their purchases. Use these Black Friday Pinterest publish concepts to inspire your next campaign.

1. IKEA faucets into model humor

IKEA has nice model recognition. So, when it says it’s “Lack” Friday, not Black Friday, customers will get the joke.

2. Natalya Dudinska goes for graphic

Make your Black Friday social media posts stand out with daring, graphic design like this instance from Natalya Dudinska.

3. Apple provides a delicate nudge

The Apple Watch is without doubt one of the model’s hottest merchandise. On this Pinterest publish, Apple provides a delicate reminder that its watch makes for the right vacation present.

4. & Different Tales does black & white proper

Generally simplicity is vital, as demonstrated by this elegant black and white Pin from & Different Tales.

5. Frankies Bikinis makes use of easy animations

Maintain it easy this vacation season with animated textual content overlay atop your finest merchandise

6. Google lets the merchandise communicate for themselves

Whenever you’re an enormous model like Google, generally you don’t must say a lot. This Pin lets the product photographs do the speaking.

7. Patagonia makes you assume

Patagonia leans into shock worth on this Black Friday social media publish, with a headline that reads, “Don’t Purchase This Jacket.”

8. Mason Clothes builds hype

Don’t wish to present your hand simply but? Maintain your Black Friday offers a thriller like Mason Clothes did on this Pinterest Pin.

9. Erborian makes video look straightforward

You don’t want a movie crew to make a very good short-form video. Erborian’s Black Friday Pinterest publish exhibits that even a fast clip of static photographs might be eye-catching and efficient.

10. Ecolaf makes a press release

Ecolaf break the habit not the planet

Black Friday is understood for its unfavorable environmental influence. Ecolaf makes use of this to its benefit in a daring and attention-grabbing Pinterest publish.

10 Black Friday TikToks

TikTok has taken the social media world by storm, and it’s a great platform for showcasing your Black Friday deals in a fun and creative way. Here are some ideas to get you started.

1. Best Buy makes the customer the star


Nothing brightens the vacations like discovering the right present. Uncover the very best offers of the 12 months this Black Friday at Finest Purchase. #blackfriday #latestandgreatesttech #techtok

♬ original sound – Best Buy Canada

Finest Purchase’s quirky Black Friday TikTok options buyer’s faces once they discover the right merchandise. Are you able to see your self on this retailer?

2. Glossier tells a buyer story


Glossier Black Friday sale… IYKYK. As much as 30% off by means of Monday. Take pleasure in besties! T&Cs apply. #glossier #glossierbrooklyn #blackfridaydeals

♬ original sound – Glossier

Are you critical sufficient about your Glossier haul to make an Excel spreadsheet? This buyer is.

3. VS Pink takes viewers on a POV procuring spree


♬ –

This POV-style TikTok from Victoria’s Secret Pink takes viewers Black Friday procuring within the retailer. It’s an immersive expertise that makes viewers really feel like they’re there in particular person.

4. Lululemon places offers within the highlight


Put together the cart. Get a transfer on our greatest Black Friday scores earlier than they’re gone. #lululemonwhatsnew #blackfriday2022 #lululemonblackfriday #wemadetoomuch#greenscreen

♬ original sound – lululemon

Generally you simply wish to know what and the way a lot. This Lululemon TikTok tells viewers precisely what they’ll save on.

5. Walmart focuses on offers, offers, offers

@walmart Store NOW! 🚨 New #BlackFridayDeals are 🔥LIVE.🔥 Don’t miss these SAVINGS! 🤩 Faucet the 🔗 in our bio. #DealsForDays ♬ original sound – Walmart

Whereas TikTok is understood for its human-led content material, this video from Walmart is all concerning the offers. It’s a fast and simple option to showcase their Black Friday choices.

6. Amazon will get… bizarre?


Whether or not you’re procuring on Black Friday or Cyber Monday, the very best offers are at Amazon.

♬ Robocats – Amazon

It’s not completely clear what’s occurring on this TikTok from Amazon, however the catchy tune and quirky visuals make it arduous to look away.

7. Extra from Amazon, this time with a contact of affect


grwm that includes my fav merchandise from @Amazon black friday deal web page! #founditonamazon #ad

♬ Flight of the Mitoglider – Myriad of Trees

For this advert, Amazon partnered with TikTok sensation Chari D’amellio to showcase their Black Friday offers in a enjoyable and relatable approach. It’s an excellent instance of influencer marketing accomplished proper.

8. Reserving.com provides an expertise


♬ –

Touring isn’t simply concerning the vacation spot, it’s additionally concerning the journey. Reserving.com makes use of this philosophy of their Black Friday TikTok, that includes a enjoyable and quirky journey by means of completely different journey places.

9. Fenty takes the procuring on-line


@sarah_novio acquired y’all GEWD for the 25% off sitewide #CYBERWEEK sale! ❤️‍🔥 What’s in your cop record?! #fentybeauty #blackfriday #tiktokholidays

♬ original sound – Fenty Beauty

Today, gross sales don’t finish on Friday. Maintain your e-commerce store going with Cyber Week offers, like Fenty Magnificence did on this TikTok.

10. Vessi makes a press release


yepp you heard us proper. EVERYTHING is on sale🙌 #vessi #vessiblackfriday #vessisale #waterproofshoes #nomorewetsocks #blackfridaydeals #fyp

♬ Perfect x Style – lifebymichael

Vessi proves the energy of its waterproof sneakers by protecting them in muck! Proving as soon as and for all that these sneakers ought to be on the prime of your Black Friday procuring record.

10 Black Friday Twitter posts

Twitter (now referred to as X) is a good platform for brief and snappy Black Friday promotions. Listed below are some distinctive concepts to make your tweets stand out above the remainder.

1. Amazon runs the media circuit

Amazon teamed up with the New York Publish to start selling its 2023 Black Friday offers early.

2. Telfar performs it cool

Easy, smooth, and to the purpose. Telfar doesn’t beat across the bush relating to promoting its Black Friday offers.

3. Sculpted by Aimee says pores and skin is in

Sculpted by Aimee places its pores and skin merchandise on show with this Black Friday tweet. The beautiful visuals and emphasis on reductions are positive to seize consideration.

4. Rococo Goodies makes us drool

Who can resist a very good chocolate deal? Rococo candies takes benefit of that weak spot with mouth-watering photographs and limited-time presents.

5. Mented Cosmetics reminds us to vacation present store

Lots of people are on the lookout for presents throughout Black Friday, not only for themselves. Mented Cosmetics makes use of this tweet to remind followers that their merchandise make nice vacation presents.

6. Hyperice counts us down

Countdowns create a way of urgency and FOMO (concern of lacking out). Hyperice makes use of this tactic to advertise their Black Friday offers, giving followers one thing to stay up for.

7. MAC hypnotizes with beautiful visuals

Who doesn’t love being mesmerized? MAC makes use of beautiful visuals and daring call-to-actions to attract consideration to its Black Friday sale.

8. Glossier hardly ever does a sale

Glossier creates a way of urgency and exclusivity with this tweet, reminding followers that their Black Friday sale is a uncommon event.

9. Ice Watch makes use of easy video

Movies work on Twitter, too! Simply preserve them easy and crowd pleasing like Ice Watch did on this Black Friday tweet.

10. McDonald’s will get fun

Mcdonald’s retains it mild and playful Black Friday tweet, implying their social media supervisor wasn’t fairly up and at ’em this morning.

9 Black Friday Fb posts

Want extra Black Friday social media concepts? Listed below are a number of artistic Fb posts that may excite your viewers for the most important procuring day of the 12 months.

1. Dodge says miss the mall, hit the highway

Dodge needs you to skip the crowded malls and as a substitute, hit the highway in one among their automobiles this Black Friday.

2. Thirty-One Presents walks us by means of its finest merchandise

meet your holiday movie marathon essential thirty one gifts

Thirty-One Presents not solely showcases their merchandise on this reel, but additionally presents a sneak peek of their Black Friday offers.

3. Solely Curls’ clients present you the way it’s accomplished

only curls wash day routine

Styling curly hair is usually a wrestle, however Solely Curls’ clients present us their earlier than and afters utilizing the model’s merchandise. Plus, it’s a shameless Black Friday plug.

4. MeUndies six days of financial savings

MeUndies takes benefit of the week main as much as Black Friday by providing a unique deal every day.

5. Dyson follows up

Dyson doesn’t let clients overlook about it after Black Friday ends. This post-sale video educates current patrons on find out how to use its merchandise the precise approach.

6. KFC does Black Friday too

Even quick meals chains like KFC get in on the Black Friday enjoyable with artistic offers and promotions.

7. Paris Jewelers lets it shine

Paris Jewelers is aware of Black Friday is the right time to showcase their glowing jewellery.

8. Samsung says begin early

Samsung reminds clients to begin procuring early to benefit from their Black Friday offers.

9. Skims teases its Black Friday sale

Skims teases their Black Friday sale with a easy, eye-catching advert that includes their signature intimates.

Black Friday social media publish FAQ

What ought to I publish on social media on Black Friday?

On Black Friday, you must publish about your promotions and offers, in addition to create a way of urgency for patrons to benefit from them. You can even showcase your finest merchandise or sneak peeks at upcoming offers.

How do you promote a Black Friday sale on social media?

To advertise a Black Friday sale on social media, you need to use countdowns, beautiful visuals, unique offers, easy movies, or humor to attract consideration and create pleasure. You can even use hashtags and collaborate with influencers to achieve a bigger viewers.

It’s necessary to commonly publish about your sale and remind clients of the limited-time supply. Moreover, providing early entry or sneak peeks can generate buzz and anticipation.

What do you say in a Black Friday publish?

In a Black Friday publish, you must point out your offers and promotions, create a way of urgency by mentioning restricted portions or time frames, and use eye-catching visuals to attract consideration.

You can even showcase your prime merchandise or collaborate with influencers for added credibility. It’s necessary to maintain the language concise and clear to keep away from confusion concerning the sale particulars.

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