If you wish to market to enterprise professionals, there’s no higher place than LinkedIn. The platform customers to attach with like-minded enterprise people, apply and recruit for jobs, and observe the most recent information from organizations and influential folks from throughout the globe.
Understanding how LinkedIn members and types use the channel offers you worthwhile insights into how one can LinkedIn into your social media strategy. Listed here are essentially the most up-to-date LinkedIn statistics to concentrate on in 2023 that can assist you craft thrilling campaigns.
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
General LinkedIn statistics
Ready to dive into the world of LinkedIn marketing? Listed here are the highest basic LinkedIn statistics you must know.
1. LinkedIn turns 20 years old in 2023
LinkedIn formally launched on Might fifth, 2003, simply 9 months earlier than Fb launched at Harvard. The platform was initially based by Reid Hoffman, who constructed the preliminary model in his lounge.
Microsoft acquired LinkedIn in 2016, and in the present day, it leads a diversified enterprise with revenues from membership subscriptions, promoting gross sales, and recruitment options beneath the management of Ryan Roslansky.
2. LinkedIn has 36 offices and 21,000 employees
These workplaces are situated in additional than 30 cities worldwide, together with 10 in america. Of the corporate’s 21,000 workers, greater than 19,000 are full-time.
3. LinkedIn is offered in 26 languages
This permits many international customers to entry the community of their native language.
Supply: LinkedIn
4. The variety of Black and Latino leaders grew by 35% and 20.3% final yr
LinkedIn has made a concerted effort to enhance its range and inclusion, with the variety of Black and Latino leaders, managers, and senior ICs rising by 35% and 20.3%, respectively, in 2021.
5. Ladies characterize practically 42% of LinkedIn’s leadership
LinkedIn has additionally been actively addressing gender inequality, with girls representing practically 42% of the corporate’s management. It is a enormous enchancment from earlier years, and LinkedIn has proven its dedication to creating an inclusive setting for all of its customers.
6. Income elevated 21% year-over-year (in fixed forex) in Q1 of 2023
Income development has been a significant precedence for LinkedIn and its consumer base. In Q1 of 2023, the corporate reported income development of 21% year-over-year (in fixed forex), considerably larger than the 17% year-over-year improve from the earlier quarter.
LinkedIn consumer stats
Trying to faucet into LinkedIn’s huge skilled viewers? Take a look at these LinkedIn consumer stats to information your technique.
7. LinkedIn has 875 million members
To place that quantity in context, Instagram at the moment has over 1.4 billion users, and Fb has almost 3 billion. So LinkedIn might not be the biggest of the social networks, however with a selected enterprise focus, it’s an viewers price being attentive to.
Supply: Hootsuite 2022 Digital Trend Report
8. 57.2% of LinkedIn users establish as males, with 42.8% figuring out as girls
Males considerably outnumber girls on LinkedIn total, however you’ll want to perform a little research to know the make-up of your specific LinkedIn audience. Be aware that LinkedIn doesn’t report any genders apart from male or feminine.
9. Over 77% of LinkedIn customers are from outside the US
Whereas the US is LinkedIn’s largest market with over 194 million customers, the community has gained traction all over the world. Coming in second place is India with 96 million customers, adopted by Brazil with 60 million customers, Mainland China with 57 million customers, and Indonesia with 21 million customers.
Supply: LinkedIn
10. LinkedIn has members in 200 countries and regions worldwide
LinkedIn’s customers reside in additional than 200 hundred nations and areas all over the world. This contains over 227 million in Europe, 49 within the Center East and Africa, 244 million within the Asia Pacific, and 136 million in Latin America.
11. Virtually 60% of LinkedIn’s customers are between 25 and 34 years old
It’s not a shock that greater than half of LinkedIn customers are within the age group that’s beginning and rising their careers. It’s an expert community, in any case.
Following this cohort, although so too intently, is the 18-24 age vary.
Supply: Hootsuite 2022 Digital Trend Report
12. With 23.38 million followers, Google is the most followed organization on LinkedIn
Beating out Amazon, TED Conferences, and LinkedIn themselves, tech large Google ranks as essentially the most adopted firm account on the platform.
Supply: Hootsuite 2022 Digital Trend Report
13. Adopted by over 35 million customers, Bill Gates is the most followed person on LinkedIn
The Microsoft founder is out on his personal as essentially the most adopted private account on the platform, with virtually double the quantity of followers as Richard Branson behind him in second place. Humorous that Microsoft owns LinkedIn, however we’re simply speculating right here!
Supply: Hootsuite 2022 Digital Trend Report
14. #India is the most followed hashtag on LinkedIn, with 67.6 million followers
The opposite hottest hashtags embrace #Innovation (38.8 million), #Administration (36 million), and #HumanResources (33.2 million).
The dominance of the #India hashtag suggests to entrepreneurs that the nation is to not be ignored as a part of your international marketing campaign technique.
Supply: Hootsuite 2022 Digital Trend Report
15. LinkedIn’s worldwide consumer base grew at 2X the pace of its US consumer base in Q1 of 2023
LinkedIn has been making nice strides internationally, with its worldwide consumer base rising at 2X the tempo of its US consumer base in Q1 of 2023. This development reveals no indicators of slowing down, and LinkedIn is doing an amazing job of increasing its attain in numerous markets.
16. 295,000 schools are listed on LinkedIn
Equally, LinkedIn customers may discover academic alternatives by looking out via the platform’s listing of greater than 295,000 colleges. Customers may use LinkedIn to seek out mentors, construct skilled relationships, and community with potential employers.
LinkedIn utilization stats
The most recent LinkedIn utilization stats are in, and so they would possibly even change the way you see this platform.
17. 52 million people use LinkedIn to seek for jobs every week
If your organization is hiring, your LinkedIn business page could be a key supply of potential new workers.
When hiring managers can’t display potential new hires in individual, instruments like LinkedIn are much more vital. And 81% of talent professionals say digital recruiting will proceed lengthy after the pandemic.
18. 8 individuals are employed via LinkedIn every minute
If that final LinkedIn stat didn’t persuade you it’s price having a stable presence on this community, this one ought to. Any firm planning to rent new workers in 2022 wants a cultured LinkedIn Web page to assist appeal to top-tier expertise and leverage the channel to recruit candidates.
19. There are 101 job applications submitted every second on LinkedIn
To place this already outstanding determine in perspective, that’s 6,060 purposes despatched each minute, 363,600 despatched each hour, and an unbelievable 8.72 million job purposes despatched day-after-day.
20. 16.2% of US LinkedIn users log in day-after-day
Of their 875 million members, LinkedIn’s each day energetic customers (DAU) account for 16.2% of them, reaching round 141 million customers that log in to the platform each day.
21. 48.5% of users in the US use LinkedIn not less than as soon as a month
At roughly 424 million month-to-month energetic customers (MAU), this represents a possibility for entrepreneurs to entry an intensive pool of decision-makers throughout the nation.
22. LinkedIn noticed 15.4 billion sessions in Q2 FY22
LinkedIn has transitioned from being “simply” a recruitment platform to an expert community the place folks educate themselves and study different firms and alternatives of their business.
23. There are greater than 36,000 newsletters on LinkedIn
These embrace newsletters from Melinda Gates, Richard Branson, Ariana Huffington, and varied publishers like The Economist. Of these 36k newsletters, 29 million distinctive individuals are subscribers.
24. 40% of LinkedIn visitors organically have interaction with a web page each week
Organic engagement is hard to come by lately. However, on LinkedIn, 40% of tourists have interaction with a web page organically every week. That’s a formidable statistic demonstrating the platform’s endurance and relevance available in the market.
25. Pages that publish weekly have 5.6x more followers than these posting month-to-month
Realizing how often to post on social media may be tough. In response to LinkedIn stats, pages that publish weekly have 5.6x extra followers than these posting month-to-month. So when you’re trying to develop your corporation’s social media following, purpose for weekly posts on the very least.
LinkedIn promoting statistics
Have your pockets prepared as a result of, by the point you end studying these LinkedIn promoting statistics, you’ll be prepared to begin working campaigns.
26. An advert on LinkedIn can attain 14.6% of the world’s population
That’s, 14.6% of individuals over the age of eighteen. Whereas this isn’t the very best attain amongst social networks, LinkedIn has the benefit of a self-selected consumer base that cares about their work.
Supply: Hootsuite 2022 Digital Trend Report
27. LinkedIn Advertising Options surpassed $5 billion in July 2022
LinkedIn Advertising Options, the department of the platform devoted to serving to companies develop with adverts, surpassed a whopping $5 billion in income for the primary time in July of 2022. Its been projected that by 2024, LinkedIn will seize practically 50% of all show advert spending and 25% of all digital advert spending.
28. LinkedIn’s ad reach grew by 22 million people in Q41 2021
That’s a 2.8% improve from Q3.
Supply: Hootsuite 2022 Digital Trend Report
29. 50% of brands are seen as “larger high quality” after promoting on LinkedIn
In response to LinkedIn, manufacturers that publicize on LinkedIn are seen as “larger high quality” by 50% of respondents, whereas 92% of manufacturers are seen as “extra skilled”, 74% are “extra clever,” and 59% are “extra respectable. This has resulted in a 10-15% carry in short-term gross sales efficiency.
30. Manufacturers have seen a 33% increase in purchase intent ensuing from advert publicity on LinkedIn
Entrepreneurs can profit from LinkedIn’s means to attach with members early within the advertising and marketing funnel via customers partaking with model posts and sharing them on their feeds.
31. Entrepreneurs see as much as 2x higher conversion rates on LinkedIn
LinkedIn’s vary of instruments for viewers concentrating on means web site visits originating from the platform usually tend to improve conversions on B2B websites.
32. LinkedIn Advertising additionally brings 2x higher engagement rates
An in-depth evaluation of LinkedIn promoting statistics revealed that adverts made via LinkedIn Advertising Options produce twice the engagement fee in comparison with natural.
33. Advertisements utilizing LinkedIn’s conversion monitoring device see 13.5% lower value per acquisition
LinkedIn stats present that once you use their conversion monitoring device, the price per acquisition (CPA) is 13.5% decrease than when not utilizing it. This device helps companies monitor conversions from LinkedIn Advertisements and offers them extra perception into which campaigns are working finest for them.
34. Members on LinkedIn have 2x the buying power of the typical on-line viewers
LinkedIn customers have higher-than-average shopping for energy in comparison with different on-line audiences. This makes it an amazing platform for companies trying to goal clients who usually tend to make purchases.
LinkedIn enterprise statistics
Subsequent up in our LinkedIn statistics round-up, let’s discover the LinkedIn enterprise statistics driving the skilled world this yr.
35. 4 out of 5 folks on LinkedIn “drive business decisions”
The platform’s chief promoting level for entrepreneurs is its means to focus on an viewers by their job, not simply their demographics.
This permits B2B entrepreneurs, specifically, to achieve the individuals who make the shopping for choices.
36. Greater than 58 million companies are listed on LinkedIn
LinkedIn has turn into a useful useful resource for job seekers, recruiters, and employers alike. As of Q1 2023, greater than 58 million firms are listed on LinkedIn, giving customers a wealth of choices for locating job alternatives.
37. 2.7 million companies publish on LinkedIn day-after-day
The sheer measurement of LinkedIn’s consumer base makes it a useful useful resource for job seekers and companies alike. Not solely can customers make connections with potential employers, however they will additionally study in regards to the newest business tendencies and keep knowledgeable on modifications within the job market.
38. There are 39,000 skills listed on LinkedIn
With over 39,000 abilities listed on LinkedIn, it is a superb useful resource for employers to seek out the suitable candidate. During the last 12 months, 365M abilities members added to their profiles and made it simpler for recruiters and hiring managers to pinpoint their most desired talent units.
39. 44% of hiring managers used LinkedIn abilities knowledge to fill roles
Abilities knowledge is among the most vital options for recruiters to seek out the suitable candidate. In response to LinkedIn, 44% of hiring managers used abilities knowledge from LinkedIn profiles to fill roles.
If your organization is trying to fill a place, you must contemplate trying out the talents part of LinkedIn profiles.
40. LinkedIn noticed 150 million e-newsletter subscriptions in Q1 of 2023
LinkedIn newsletters are an effective way to remain up-to-date on the most recent business tendencies and community with potential contacts. LinkedIn noticed 150 million e-newsletter subscriptions in Q1 of 2023, displaying that extra individuals are profiting from this characteristic to remain within the learn about their favourite manufacturers.
41. 96% of B2B marketers use LinkedIn for natural social advertising and marketing
These LinkedIn stats make LinkedIn the highest community for B2B content material entrepreneurs, adopted by Fb and Twitter (80% and 71%, respectively). This isn’t shocking, provided that LinkedIn presents a context wherein folks anticipate and search out business-related content material.
42. 40% of B2B entrepreneurs surveyed indicated LinkedIn because the most effective channel for driving high-quality leads
LinkedIn customers can use skilled demographic knowledge to focus on the suitable folks primarily based on their job title, firm, business, and seniority.
43. 77% of content material entrepreneurs say LinkedIn produces the best organic results
In addition to boasting essentially the most used platform for natural entrepreneurs, LinkedIn ranks as the very best community for producing natural outcomes.
A way behind LinkedIn, Fb is available in at second with 37%, adopted by Instagram with 27% and YouTube with 21%.
44. 80% of B2B marketers use LinkedIn adverts
It’s not a shock that the highest natural social community for B2B entrepreneurs can be the highest paid social community. Facebook comes in next at 69%, adopted by Twitter at 30%.
For those who’re new to utilizing paid options on LinkedIn, we’ve obtained a complete guide to LinkedIn ads to get you began.
45. Manufacturers get 7x more reactions and 24x more comments on LinkedIn Stay streams than common movies
We already noticed that LinkedIn video posts get extra engagement than common posts. However Stay video takes issues up one other notch, with impressively excessive engagement ranges, particularly for feedback.
That top remark fee reveals individuals are engaged in the course of the live video stream and ready to work together with the members.
46. Firms with an entire, energetic LinkedIn Web page see 5x more page views
Additionally they get 7x extra impressions per follower and 11x extra clicks per follower. Like different LinkedIn firm web page statistics above, this reveals the worth of conserving your LinkedIn web page up-to-date and energetic.
For those who need assistance making certain your model is making essentially the most out of its LinkedIn presence, check out our information to optimizing your LinkedIn company page.
47. LinkedIn posts with photographs see 2x higher comment rates
Organizations trying to get essentially the most engagement from their posts ought to embrace a picture with every publish. Customized picture collages (3-4 photographs in a single publish) carry out particularly nicely, giving customers extra visible context and will help develop your attain.
Simply handle your LinkedIn Web page alongside your different social channels utilizing Hootsuite. From a single platform you may schedule and share content material—together with video—have interaction your community, and enhance top-performing content material.
Simply create, analyze, promote and schedule LinkedIn posts alongside your different social networks with Hootsuite. Get extra followers and save time.
