Digital Marketing

43 TikTok Stats to Know in 2022

August 15, 2022

Since launching in early 2018, TikTok’s been lined by seemingly each main information publication and racked up hundreds of thousands of downloads globally.

Regardless of its reputation, the app can nonetheless really feel like a little bit of a thriller to entrepreneurs, particularly since TikTok doesn’t all the time disclose key app metrics.

As somebody who’s gotten sucked into the app, blogged a number of occasions about it, hearted a whole bunch of posts, and even made just a few movies of my very own, I am pretty sure that this platform will stick round for fairly a while.

However, fortunately, with mounting knowledge and statistics about TikTok, you do not simply should take my phrase for it. That can assist you make knowledgeable choices about your technique, we’ll cowl key TikTok statistics and information to know, whether or not you’re simply beginning out on the app otherwise you’re trying to replace your technique.

Already know what stats you’re searching for? Bounce there with this desk of contents:

43 TikTok Stats to Know in 2022

Userbase, Downloads, and Development

Inside TikTok’s first 12 months, it reportedly reached 500 million monthly active users. Questioning if this was only a fluke or a viral pattern that can simmer down? Suppose once more. In accordance with TikTok and its firm heads, the viewers may be bigger and extra promising than we predict.

In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
Musical.ly, a lip-syncing app which ByteDance purchased and merged with TikTok, reportedly had 100 million month-to-month lively customers when it was bought by TikTok in 2018. (The Verge)
Douyin, TikTok’s authentic standalone app in China, had 300 million customers on the time Musical.ly merged with TikTok. (The Verge)
In 2020, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by WhatsApp, Fb, and Instagram. (Apptopia)
TikTok is the Prime Free App within the Leisure part of the Apple App Retailer. (Apple App Store)

Demographics

Whereas TikTok’s person base is dominated by Gen-Z in the United States, many millennials have adopted it around the globe. And, though it would really feel like TikTok is big within the U.S., the app’s greatest viewers truly comes from China, the place the platform known as Douyin.

This is a breakdown of TikTok’s main demographic.

52.38% of TikTok customers globally are between the ages of 18 and 24. (Statista)
The US, Indonesia, and Brazil have the most important audiences on TikTok as of April 2022. (Statista)
As of April 2021, 48% of U.S. adults between 18-29 use TikTok, in comparison with 20% of adults between 30-49 and 14% amongst 50-64 12 months olds. (Pew Research Center)
One-quarter of Individuals between 12 and 34 have used TikTok in comparison with 3% of adults aged 35+. (MarketingCharts)
TikTok is now out there in additional than 200 international locations. (Oberlo)
Over 22.2 million of TikTok’s month-to-month lively customers are in Indonesia. (Statista)
The social media apps Gen Z makes use of most are TikTok, Instagram, and YouTube. (HubSpot Blog)

Person Habits

TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that is algorithmically curated round your pursuits.

From my very own expertise, I’ve discovered that TikTok can simply trigger you to spend extra time than anticipated watching an countless stream of usually comedic movies. Since these movies are often between 15 seconds and one minute, it makes the app supreme for individuals who want fast leisure on their morning commute or after they’re bored at house.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that stunning:

The common person spends 89 minutes per day on the app, in line with a leaked deck from TikTok. (Music Business Worldwide)
As of September 2021, there are 14.43 million each day lively customers utilizing the TikTok Android App and the common person spends 12.3 hours per 30 days utilizing it. (Statista, HootSuite)
TikTok is among the most downloaded apps within the Google Play Retailer. (Statista)
In accordance with a leaked TikTok deck, the common person opens the app 19 occasions per day. (Music Business Worldwide)
There are 29.7 million world DAU on the TikTok iOS app as of January 2021. (Statista)
88% of individuals on TikTok report that the sound on the platform is central to the general app expertise. (TikTok)
68% of TikTok customers say movies utilizing common songs assist them keep in mind manufacturers higher. (TikTok)
36% of customers wish to study merchandise by short-form movies like TikToks or Reels. (HubSpot)
55% of customers say TikTok helps them uncover new issues. (Material)
55% of TikTok customers use the platform to analysis manufacturers or merchandise. (TikTok)

The Influence of TikTok

The TikTok neighborhood is extra ceaselessly and constantly partaking with content material on the platform than they’re on different social media platforms. (Neuro-Insight).
When customers see manufacturers natural TikTok content material earlier than their paid advertisements, there’s a 27% improve in model recall. (Neurons Inc.)
71% of TikTok customers say the app has a much bigger impression on their lives than different apps they use, and 79% say it evokes them to do new issues in actual life. (TikTok)
TikTok customers are 1.3x extra more likely to agree that the platform helps them hear completely different views than they usually hear vs. different leisure and social manufacturers. (TikTok & Materials)
TikTok customers are 1.3x extra more likely to find out about merchandise and developments earlier than their friends. (Material & TikTok)

Procuring on TikTok

2 out of three customers are possible to purchase one thing whereas on the platform. (TikTok)
50% of TikTok customers have purchased one thing after watching a TikTok LIVE. (TikTok)
TikTok customers are twice as possible as customers of conventional social platforms to suggest a services or products they’ve found on the app and 1.5x extra profitable at convincing others to strive the services or products. (Material & TikTok)

Viral Tendencies and Influencers on TikTok

TikTok has opened doorways for influencers, comedians, meme creators, and even some manufacturers. Listed below are just a few fascinating tidbits about viral developments and influencers on the app:

Probably the most adopted creator on TikTok is Khaby Lame with 147.7 million followers. Following shut behind is Charlie D’Amelio with 144.6 million. (Wikipedia)
One of many earliest branded hashtag challenges was Guess’ #InMyDenim challenge. In accordance with TikTok, movies marked with this hashtag have acquired a grand whole of 38.8 million views. (TikTok)
77% of TikTok customers like when manufacturers provide you with new challenges, developments, or memes for others to hitch in on. (TikTok)
TikTok customers say that you simply don’t have to have 1000’s of followers to go viral on TikTok. (TikTok)
80% of high TikTok movies had music and upbeat songs. (Invideo)
Remixing a TikTok pattern results in a 14% improve in watch time. (TikTok)
Rapper Lil Nas X credit the success of his track “Outdated City Highway” to TikTok. The track was propelled to #1 on the Billboard Prime 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed News)

This is a compilation of TikTok’s #CowboyChallenge the place folks sporting regular clothes minimize to themselves in cowboy costumes to the track “Outdated City Highway.”

Enterprise, Income, and Competitors

The launch of TikTok not solely put its father or mother firm, ByteDance, on the map, nevertheless it additionally resulted in competitors from apps like Fb, which launched a really related app referred to as Lasso shortly after TikTok went viral. Whereas TikTok and ByteDance are much less clear about income and different main particulars, here is what we all know:

TikTokoffers 5 promoting tiers geared toward large manufacturers. Considered one of which, a branded hashtag problem, reportedly prices $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
TikTok generated an estimated 4 billion in income in 2021. (Bloomberg
Client spending on TikTok has surpassed $2.5 billion globally. (Sensor Tower)
TikTok has a 4.8-star ranking within the Apple App Retailer and 4.5 within the Google Play Retailer. (Apple App Store, Google Play Store)
Bytedance, TikTok’s father or mother firm is valued at $140 billion, making it the world’s most precious startup. (CBInsights)
TikTok has an advert attain of roughly 885 million folks. (DataReportal)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it is nonetheless reasonably new. When an organization or startup is new, it isn’t unusual for management to cover early numbers, even when a model is profitable. The truth is, we have seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Business in mid 2020, there’s nonetheless much more to study as TikTok’s world groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its person base.