After a 12 months of nice shifts within the social media panorama, Fb will not be fairly as dominant as in years previous. However it’s nonetheless the most-used social platform worldwide – by far.
On this publish, we reveal 42 need-to-know Fb statistics, up to date for 2023, to assist your model perceive what’s taking place with Fb proper now, in addition to how one can benefit from altering demographics and promoting strikes.
Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
General Facebook stats
1. Facebook has 2.93 billion monthly active users
That’s a 1.3% year-over-year soar, or a rise of 39 million customers.
Regardless of going by way of a tricky 12 months in 2022, Fb stays probably the most used social platform worldwide. For entrepreneurs attempting to achieve virtually every demographic, Fb is a required element of a social marketing strategy.
2. 36.7% of the world’s population makes use of Fb month-to-month
Yep, 2.93 billion customers equals 36.7% of Earth’s 8 billion individuals, as of November 2022. And it’s 47% of the world’s inhabitants aged 13+.
3. 70% of Internet users are lively on at the very least one Meta platform
Out of 5.3 billion world Web customers, 3.71 billion individuals use at the very least one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use multiple.
On this publish , we focus particularly on Fb itself, however since there’s a lot cross-pollination in Meta platforms, it’s good to know the larger image, too.
4. Fb is the 7th most valuable model on the earth
Meta’s inventory value had a bumpy journey in 2022, however Fb’s model worth stays robust. (Model worth is a advertising and marketing time period that represents the worth of the model itself – it isn’t the identical as inventory worth.)
Fb lands behind big manufacturers like Amazon, Google, and Walmart to land in seventh place for 2022 with a model worth of $101.2 billion. Apple holds the highest spot with an estimated model worth of $355.08 billion USD.
5. Fb.com is the third-most-visited website on the earth
Solely Google and YouTube get extra visits. That is simply the net model of Fb, so this doesn’t even embody app use. On that word…
6. Fb is 2nd-most-used global app based mostly on complete utilization time
Solely YouTube tops it. Fb Messenger is available in at quantity 9.
Fb can be the third-most downloaded app, after Instagram and TikTok.
7. Over 1 billion Stories are posted day-after-day throughout Fb apps
The Tales format continues to develop in recognition throughout Fb, Instagram, and WhatsApp. 62% of customers say they are going to use Instagram and Fb Tales much more sooner or later.
8. About 15% of Facebook Feed content is advisable by AI from non-followed accounts
Mark Zuckerberg has stated that he expects that proportion to greater than double by the top of 2023. That’s a great deal of potential for manufacturers to get in entrance of latest audiences organically. All of the extra purpose to remain on high of the newest adjustments within the Facebook algorithm.
Fb person stats
9. 67% of monthly users are lively each day
That’s 1.98 billion each day lively customers, a.okay.a. individuals utilizing Fb each single day.
The trick for entrepreneurs is figuring out when finest to share content material to achieve their each day Fb viewers. We’ve obtained a blog post and tools that will help you determine that out.
10. Greater than 72% of Facebook users additionally use YouTube, WhatsApp, and Instagram
The figures are available at 72.6% of Fb customers additionally frequenting YouTube, 72.3% utilizing WhatsApp, and 77.4% utilizing Instagram.
There are appreciable overlaps in different in style social networks, equivalent to 50.2% of Fb customers additionally being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.
Having a robust cross-platform campaign technique will make sure you ship the fitting message on every platform.
11. 70% of American adults use Fb
Solely YouTube ranks greater at 83%. Instagram is available in third at 47%.
However, as you’ll see within the subsequent few Fb stats, the platform’s attain just isn’t common throughout all grownup age teams.
12. Fb is the favorite social platform of the 35-44 demographic
It additionally is available in tops for male Web customers aged 25-34, though girls in that age group desire Instagram. (Fb at the moment limits its gender reporting to female and male.)
In case your goal market contains these demographics, Fb is an much more necessary place so that you can join.
13. 7% of Gen Z users plan to stop Fb in 2023
And 25% plan to spend much less time on the platform.
Since generational age ranges can differ, let’s specify right here that Gen Z on this case is outlined as customers aged 18 to 25. Seven p.c is hardly a mass exodus, nevertheless it does point out altering person patterns that entrepreneurs ought to regulate.
It’s at all times a good suggestion to study your particular viewers’s behaviors by way of research and testing.
14. Solely 18% of American Facebook users assume the platform protects their privateness and information
That’s the bottom of all of the social platforms, and a pointy lower from 30% in 2020. That issues, as a result of customers usually tend to click on on advertisements – and particularly to make use of social commerce features – on platforms they belief.
Fb utilization stats
15. Customers spend a mean of 19.7 hours a month on Fb
That is available in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s considerably greater than Instagram’s 11.7 hours per 30 days. This Fb statistic is for Android customers solely nevertheless it’s nonetheless indicative of trade patterns.
16. People spend 30.1 minutes a day on Fb
Whereas the worldwide month-to-month utilization Fb stat above has the platform in third place, it truly is available in fifth for each day use time by American adults. For this stat, TikTok guidelines the roost with almost 46 minutes of each day time spent.
Supply: eMarketer
In fact, statistics on Fb use differ by nation. For instance, UK customers spend 42 minutes per day on the platform, in comparison with 49 minutes a day on TikTok.
17. Fb use accounted 25.7% of the time U.S. adults spent on social platforms in 2022
That’s a lower from 35.3% in 2019. eMarketer predicts it’s going to lower a bit of additional to 22.4% in 2024. Nearly all the misplaced time goes to TikTok.
Supply: eMarketer
However don’t let shifting utilization patterns drive you to make main adjustments in your technique with out planning and testing. Sure, Fb is shedding time to TikTok, nevertheless it nonetheless represents extra time spent than another social platform, and can proceed to take action by way of at the very least 2024.
18. 31% of Americans recurrently get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot greater than another social community. YouTube is available in second with 25% of People recurrently getting their information there.
Individuals anticipate to listen to about necessary occasions on Fb, together with the newest information from their favourite manufacturers.
Fb stats for enterprise
19. The typical Fb Web page posts 1.68 times per day
Greater than half of of these posts (52.5%) are hyperlink posts.That’s {followed} by:
- Photograph posts: 28.8%
- Video posts: 17.1%
- Standing posts: 1.8%
20. The typical engagement fee for a Fb Web page publish is 0.07%
Nevertheless, the speed varies considerably amongst publish varieties, which can be a superb purpose to rethink your content mix. Photograph posts get the very best engagement at 0.12%, {followed} by:
- Standing posts: 0.11%
- Video posts: 0.08%
- Hyperlink posts: 0.04%
Engagement charges additionally differ considerably based mostly on the variety of web page followers, with small pages getting the very best engagement.
21. 1 billion users message a enterprise on the Fb household of apps every week
Ignoring your DMs is not an choice (take a look at the subsequent stat for proof). In case you need assistance retaining observe of incoming messages, strive a device like Hootsuite Inbox or Sparkcentral.
22. Individuals are 53% more likely to purchase from a enterprise they will message
Luckily, Fb permits companies so as to add Fb Messenger reside chat to their web sites to enhance customer support and conversions.
It is a highly effective characteristic, though it’s restricted to solely Fb Messenger. A multi-platform reside chat resolution like Heyday can deliver all buyer communication from Fb, Google Maps, e mail, WhatsApp, and extra into one unified inbox on your workforce.
23. 54.9% of Fb customers comply with or analysis manufacturers and merchandise on the platform
Solely Instagram ranks greater for model analysis, at 62.3%. With no stable Fb presence, you’ll miss out on these potential prospects who’re actively researching what to purchase.
24. Fb accounts for 71.64% of all internet site visitors referral from social media
The overwhelming majority of clicks by way of to web sites are coming from Fb. For comparability, Twitter is available in second place at solely 9.02%. If you wish to use social to drive site visitors to your weblog or on-line retailer, Fb is your finest guess.
25. Fb eliminated 5,057,300 pieces of content within the first half of 2022 because of copyright, trademark, or counterfeit stories
Experiences of mental property violations have risen steadily since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
A social media audit mixed with a superb social listening program provides your model one of the best chase of recognizing potential violations of your personal mental property.
Supply: Facebook Transparency Center
Fb advert stats
26. The typical price per ad decreased 18% in Q3 2022
Fb advert costs have been falling based mostly on information challenges associated to iOS updates and third-party cookies. When you could not at all times have the ability to goal as exactly as prior to now, there may be ample alternative to achieve particular audiences with an curiosity in your model, at decrease charges.
27. For the 5 days between Thanksgiving and Cyber Monday, Fb’s CPM dropped 37% y-o-y
Did your model benefit from this lowered value? If not, it’s time to start out planning your Facebook advertising strategy whereas prices are nonetheless low, as a result of…
28. Fb advert income is anticipated to develop to $75.11 billion in 2024
After studying these final two Fb promoting statistics, you gained’t be shocked to be taught that the platform’s advert income dropped in 2022. However eMarketer predicts advert income will quickly be on the upswing, rising to $71.32 billion in 2023 after which topping $75 billion the subsequent 12 months.
Supply: eMarketer
29. Fb’s potential promoting attain is 2.08 billion individuals
Since Fb is probably the most populous social platform, it’s additionally the one with the very best potential advert attain. Once more, for entrepreneurs critical about progress, Fb isn’t optionally available.
30. Fb advertisements attain 33.3% of the global population over age 13
Put into perspective, that 2.08 billion particular person advert attain is over a 3rd of Earth’s whole teen-and-up inhabitants.
31. Fb’s advert viewers is 56.4% male
To avoid wasting you the maths, meaning the viewers is 43.6% feminine (since Fb solely gives female and male gender choices). It’s simple to consider these as each being “round half,” however a virtually 13-point distinction is critical. Right here’s the way it breaks down for every age group:
All of the extra purpose to be sure you research your own target audience to know the place they spend their time on-line.
32. 18.7% of Fb’s advert viewers is in Southeast Asia
That’s the biggest portion of Fb’s advert viewers. The following-largest group is Southern America at 12.1%.
33. Fb’s advert income grew 6% in Asia-Pacific from Q3 2021 to Q3 2022
That’s not stunning given the stat above, even within the face of declining general advert income in 2022. For extra geographic context, word that Fb’s advert income decreased by 4% in North America throughout this era, and decreased 12% in Europe.
Talking of geographic context…
34. Fb advertisements attain 62.6% of all Americans aged 13+
Fb additionally stories these potential native promoting audiences as a proportion of complete inhabitants over age 13:
- Mexico: 87.0%
- United Kingdom: 60.7%
- France: 56.1%
- Italy: 53.2%
- India: 29.5%
(The most recent full record is in our Digital 2022 Q4 update.)
35. The potential advert viewers for Fb Reels is 697.1 million individuals
To place that in perspective with different Fb surfaces, right here’s the potential promoting viewers for different placement varieties:
- Tales: 1.25 billion customers
- Search outcomes: 733.1 million customers
- Fb Market: 495.7 million customers
- On the spot articles: 313.6 million customers
For now, the Reels advert viewers is smaller than the Tales advert viewers, however Fb is leaning arduous into Reels. And when you think about the subsequent Fb stat, this will get actually fascinating…
36. Fb Reels accounted for 3.3% of ad impressions on the platform in 2022
Solely 3.3%. However Reels advertisements have half the potential viewers of Tales advertisements. Advertisers with a stable Reels promoting technique can acquire a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.
37. 40% of Fb advertisers use the Click on-to-Messaging format
Fb is concentrated on rising this format in response to iOS adjustments that make it more durable to retarget customers who click on by way of to a model’s web site. By retaining buyer interactions throughout the platform, manufacturers can see who’s engaged with their advertisements and may comply with up immediately.
Fb procuring stats
38. 37% of Facebook users will make a purchase order on the platform in 2023
Supply: eMarketer
That proportion is tied with TikTok, however due to its a lot bigger person base, Fb wins in sheer numbers. Listed here are eMarketer’s estimated U.S. buyers on each platform in 2022:
- Fb: 63.5 million
- Instagram: 41.0 million
- TikTok: 23.7 million
However TikTok social commerce is skyrocketing (have a look at the expansion trajectory on that chart!) and eMarketer predicts TikTok and Fb can have equal numbers of purchasers in the USA in 2023.
39. 19% of U.S. consumers begin their on-line procuring search on Fb
It’s the highest social community used for this objective. The highest general supply is Amazon, {followed} by search engines like google and yahoo, Walmart.com, and YouTube.
40. The typical Fb Web page within the retail trade sees 974,000 impressions per 30 days
Retail pages see a mean viewers progress fee of 0.52% per 30 days and publish engagement fee of 1.37%. Need extra benchmarks by trade? We’ve got a blog post for that.
Fb video stats
41. Over 140 billion Reels get performed day-after-day throughout Fb apps
That quantity, shared in October 2022, is a rise of greater than 50% from Could 2022. Reels are rising quick, and the time for a Facebook Reels strategy is now.
42. A brand new AI suggestions mannequin led to a 15% increase in Reels watch time
That quantity is for Fb alone, not together with Instagram. Fb is leaning arduous into AI modeling, and this quantity makes it simple to see why.
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