Facebook is the most popular social network in the world. Its customers are on the platform to attach with associates, watch movies, and share snippets of their very own lives.
The channel can be an awesome platform for companies, as many customers report utilizing it to work together with the manufacturers they take pleasure in. Actually, in a HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.
Given this, it’s important to grasp learn how to use the platform to satisfy your corporation wants. This put up will clarify why companies ought to put up on Fb and share an expansive record of Fb put up concepts that you need to use to work together along with your viewers and generate engagement.
Preserve studying, or bounce to the part you are on the lookout for:
Why ought to companies put up on Fb?
The choice to put up on Fb ought to rely on your corporation’s particular person advertising targets, however we’ll define some advantages beneath. Firstly, in Q4 of 2022, Fb reported almost 2 billion daily active users on the platform, which implies that segments of your viewers are doubtless already utilizing the community.
When your viewers discovers you’re on the platform, you’ll be able to work to develop a group of like-minded customers and deepen the connection they need to your model. While you have interaction with them, you’ll study extra about their likes and pursuits, making it simpler so that you can create content material they’ll take pleasure in and work together with.
Additionally, sustaining a Fb profile is an effective way to point out your viewers that you simply’re lively and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an inactive Fb profile might immediate them to carry their enterprise elsewhere.
Lastly, 200 million + companies are already utilizing the platform to satisfy their enterprise targets, so it’s best to be part of them.
How typically must you put up on Fb?
A recent HubSpot experiment discovered that, general, companies ought to purpose to put up on Fb two to 5 instances per week.
Whereas that is merely a median, it’s okay to adapt your technique relying in your viewers insights and what appears to carry essentially the most success on the platform. However the experiment did be aware that posting greater than 5 instances per week can considerably lower ROI.
All in all, spend time on the platform, study out of your viewers, and use your web page metrics to search out out the perfect mixture for your corporation.
What makes a enterprise Fb put up nice?
Provides your viewers one thing they want.
If you realize who your audience is, the following step is determining what they want, and learn how to give it to them.
One solution to determine this out is to take a look at your Fb analytics. Observe posts with essentially the most and least engagement to see what kind of posts resonate along with your viewers. Subsequent, step again and take a look at your content material out of your prospects’ perspective. It will provide help to ask helpful questions and put up the precise Fb put up concepts on the proper time.
Shares a transparent message.
Each concept comes from someplace. And when you’re the one developing with the concept, you realize the place it got here from. That offers you extra data than your viewers, and it makes it simple to assume you are posting a transparent message, even if you’re not.
To verify your message is straightforward and direct, strive the following tips:
- Create a fast define of what you need to embody in your put up.
- After writing, step away for a few hours earlier than you edit your message.
- Outline or hyperlink to definitions of industry-specific phrases.
- Use writing tools to edit and proofread your posts.
- Learn your put up out loud to your self to verify it is simple to grasp.
Has a persona and viewpoint.
B2B or B2C, skilled or informal, persons are nonetheless individuals. When your viewers is scanning Fb, they’re people seeking to join or clear up an issue. So, to seize your viewers, it is essential to point out them who you might be.
However who’re you? Are you being your self on Fb and is your persona what helps to promote your model? Or are you a author who’s writing on behalf of a enterprise? First, perceive who your viewers desires to listen to from. Subsequent, look to your model to develop a voice that is constant and genuine.
After you have a writing voice that sings with model persona, work out learn how to use that voice. Take into consideration one of the best ways so as to add to a thread about breaking enterprise information or learn how to announce an upcoming occasion. Determine which emojis add or detract out of your textual content.
Whether or not you are commenting, posting, or including a tag, present your distinctive voice with each interplay.
Storytelling.
Tales are highly effective instruments. With only a few sentences, you’ll be able to draw an viewers in, encourage them, and drive them to take motion.
And Fb is a superb platform for storytelling. You should utilize pictures and movies to inform your story, add captions to help your narrative, or join a narrative to particular prospects or followers.
Whether or not you need to share a difficult second or a humorous anecdote, storytelling can spark emotion and engagement.
In the event you’re unsure learn how to construction your story, this framework will help you get began.
Presents new or helpful data.
In case your Fb web page is all promotions on a regular basis your viewers might get within the behavior of solely checking your web page when they need your product.
As an alternative, Fb posts ought to be stuffed with useful insights that encourage your viewers. The extra time customers spend scanning your Fb posts, the extra doubtless they’re to turn into loyal prospects.
To start out, sustain with the newest information in your area of interest and {industry} and discover simple methods to maintain your followers updated. Work with thought leaders for one-of-a-kind insights. Join with followers to make user-generated content material.
Then, discover methods to attach the issues you are listening to in feedback and direct messages to the services and products you supply. This fashion, the helpful data you are providing helps your prospects clear up these issues whereas supporting your corporation targets.
Provides customers some selection.
Whereas some companies select two or three Fb put up concepts and stick to them, it’s greatest to strive just a little little bit of every part to maintain your Fb web page recent and fascinating. If some put up varieties are too time-consuming to schedule constantly, attempt to create these posts in batches and house them out over time to shock and delight your followers.
HubSpot prospects: You possibly can schedule and monitor your Fb posts with HubSpot’s social media management software.
Grabs consideration visually.
Over 35% of Fb posts embody pictures and 15% function movies. Which means greater than half of what is posted on Fb is visible.
So, do not simply take into consideration visible media as an additional on your put up. Make images the star, and use pictures that improve your model voice.
In the event you’re not a photographer or illustrator, which may sound like an enormous problem. However there are a couple of ideas that may assist anybody pull highly effective pictures into each Fb put up.
In the event you’re new to images, these product photo tips may also assist.
Under we’ll record numerous Fb put up concepts for companies that you need to use to generate engagement, drive site visitors, and enhance conversions.
Fb Put up Concepts For Your Enterprise
1. Promote your web site.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An important first put up to make on Fb is selling your web site. While you share a hyperlink on Fb, prospects get a full-sized preview of what the hyperlink results in. In the event you’ve designed an eye catching web site, you could entice your customers to comply with the hyperlink and go to your web site, which in flip drives site visitors and helps you exchange leads.
2. Inform a narrative.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: A sensible solution to have interaction along with your viewers on Fb is to inform a narrative.
This story might be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you turned what you might be at present.
You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them enthusiastic about what you must supply.
3. Share behind-the-scenes content material.
Enterprise varieties this put up concept is greatest for: Model or Product, Native Enterprise or Place, Trigger or Group
Why it really works: Prospects take pleasure in doing enterprise with you, however it’s additionally thrilling for them to see the way you do enterprise. Sharing behind-the-scenes content material on Fb permits them to grasp the day-to-day operations that generate the services or products they take pleasure in.
For instance, when you’re a clothes firm, you would share a video that reveals the way you make your merchandise. Or a neighborhood store might share progress on development, like within the picture above.
4. Ask your followers questions.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: A good way to generate engagement along with your Fb viewers is to ask them questions. If individuals reply, you’ll achieve worthwhile perception into how they assume and really feel, and also you’ll even have the chance to reply to feedback and allow them to know you’re listening. Above is an instance of a question-type Fb put up from the Strand bookstore.
5. Put up tutorials and how-tos.
Enterprise varieties this put up concept is greatest for: Model or Product, Artist, Band or Public Determine
Why it really works: Sharing how-tos and tutorials in your Fb web page is an effective way to generate engagement along with your viewers, particularly if the content material is related to your corporation choices. They’ll acknowledge and admire that you simply’re prepared to assist them succeed along with your product, they usually’ll proceed to return to your web page to hunt out related data sooner or later.
This sort of put up permits for creativity, because it doesn’t essentially should be text-based. You possibly can create an informational video tutorial, infographic, or no matter greatest meets your wants. Above is an instance of a how-to video tutorial put up on Fb.
6. Share industry-related information and content material.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment
Why it really works: Your Fb viewers is following you on the platform as a result of they care about what you must say. Given this, it’s secure to imagine that in addition they care about information related to your {industry}, so think about posting one of these content material in your Fb web page.
The instance above is from Goodwin Recruiting, sharing insights from Harvard Enterprise Assessment about profession transitions.
7. Share user-generated content material.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: A good way to generate belief along with your viewers on Fb is to share user-generated content (UGC). UGC is content material created by individuals who have used your services and products or have had some expertise with your corporation.
UGC can be a worthwhile type of social proof, which basically implies that your viewers will belief your legitimacy as a result of different customers like what you must supply. Actually, in keeping with 2022 Statista research, 84% of customers usually tend to belief a model that includes UGC in its advertising.
This content material might be something from product opinions and testimonials to pictures that prospects have shared utilizing your merchandise. The instance above is from Uoma Magnificence the place they’ve shared an image of a fan utilizing their product.
8. Put up movies.
Enterprise varieties this put up concept is greatest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: Shoppers love movies, so sharing them on Fb is an effective way to generate engagement and pleasure on your model, particularly in the event that they’re prime quality.
The video put up above is an instance from Bricks & Wooden, an attire model, of a video they’ve posted on the platform that includes their most up-to-date seasonal marketing campaign.
9. Put up weblog content material.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Cross-posting content material out of your weblog is an effective way to drive site visitors to your web site and expose your weblog content material to an viewers that could be unfamiliar with it. Within the instance above, SaaS product Userpilot shares content material from their weblog to Fb.
10. Use hashtags.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: Fb makes use of hashtags to arrange conversations about particular subjects multi functional stream. Use industry-related hashtags in your posts to affix in on conversations which are already occurring on Fb. You may also use brand-specific hashtags to extend visibility and interact with audiences.
11. Put up about trending subjects.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Like utilizing hashtags, posting about trending subjects provides you an in on the conversations persons are already having. Persons are additionally extra more likely to speak about a present pattern within the second, which might drive engagement to your web page.
To benefit from this tip, keep on high of related {industry} developments and normal web developments. Then, put up about subjects you assume your viewers desires to listen to about.
12. Share branded graphics.
Enterprise varieties this put up concept is greatest for: rand or Product, Artist, Band or Public Determine
Why it really works: One of many primary targets of promoting is to increase awareness and recognition of your model.
Given this, Fb is a superb platform to share branded graphics. This technique reveals your viewers who you might be and provides them the cues they should acknowledge your model and choose you out of the group.
13. Share product pictures.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: The common engagement charge on Fb is .07%. The common engagement charge for picture posts on Fb is 0.12%, so reap the benefits of this and put up pictures on the platform.
14. Put up infographics.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Infographics are an awesome advertising software for educating prospects and sharing related data.
Take into account creating high-quality infographics and sharing them in your Fb web page. The instance above is an infographic created by Gusto about employment developments.
15. Host contests and giveaways.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Hosting contests and giveaways is an effective way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can comply with the identical construction as every other contest you’d put up on social media, however this put up will help you create a Fb-specific giveaway.
16. Announce offers and provides.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product, Native Enterprise or Place
Why it really works: Your Fb viewers might look a bit totally different out of your e-mail viewers or your Twitter viewers. So, it’s value asserting offers and provides on all of your social platforms to verify that everybody has the prospect to expertise them. Above is a Fb deal announcement from ClickUp, a venture administration app.
17. Share content material from different social accounts.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: There’s nothing incorrect with recycling content material; in truth, it’s a worthwhile apply. Repost tweets, TikTok movies, and even weblog posts, and share them on Fb. As totally different platforms have totally different person bases, you’re guaranteeing that each one your segments can take pleasure in what you must supply.
Above is an instance from the Cloud Paper Fb account of a cross-post from Instagram.
18. Put up Fb Lead Advertisements.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Facebook Lead Ads permit customers to submit data right into a lead type with out leaving the platform. This helps you acquire the data it’s worthwhile to additional nurture your leads.
Since they aren’t promoted to go away the web page or navigate to a special window, customers are additionally extra more likely to full these, particularly since they will autofill with data already shared within the person’s Fb profile. Try this post with Facebook ad tips to study extra.
19. Put up trending memes and make them relate to your corporation.
Enterprise varieties this put up concept is greatest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: One of many nice issues about social media is how simple it’s to go viral. Reap the benefits of trending memes, rework them to narrate to your corporation, and share them in your Profile. Shoppers admire this type of content material, because it typically shows a humorousness, and it additionally reveals them that you simply actively monitor on-line conversations.
20. Put up reductions and gross sales.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Like asserting offers and provides, cross-posting discounts and sales on Fb is an effective way to make it possible for all segments of your viewers are conscious of your corporation choices. This helps you drive site visitors to your web site and improve gross sales.
21. Associate with influencers.
Enterprise varieties this put up concept is greatest for: Model or Product
Why it really works: 90% of entrepreneurs say that influencer advertising is efficient. Associate with influencers to advertise your corporation, and share the content material on Fb for customers to see.
The instance above is a Fb put up from equipment vendor Stylish Geeks, the place they’ve partnered with a TikTok influencer.
22. Share your YouTube movies.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: As talked about earlier than, cross-posting content material out of your different channels is an effective way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube videos.
23. Spotlight merchandise.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Your prospects might already pay attention to what you must supply, however why not remind them? Take into account making a Fb put up to spotlight your product choices. The instance above is from the Linoto Linens Fb web page promoting luxurious bedding.
24. Announce new merchandise.
Enterprise varieties this put up concept is greatest for: Model or Product, Firm Group or Establishment
Why it really works: In an analogous vein, Fb is a worthwhile platform for product bulletins. Above is an instance from Acid League, a meals model, asserting a brand new product package.
25. Share product opinions.
Enterprise varieties this put up concept is greatest for: Model or Product
Why it really works: Product reviews are one other type of user-generated content material to put up that may generate social proof and set up your authority with prospects.
You possibly can take screenshots of constructive opinions in your product pages, e-mail suggestions, or social media feedback. You would even invite prospects to create opinions particularly on your Fb web page.
26. Share open job positions.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas Fb is nice for advertising, it will probably additionally provide help to appeal to new expertise. Put up job openings in your Fb web page, and you could discover that engaged prospects are additionally enthusiastic about turning into workers. Above is an instance of a Fb job put up by World Fund for Girls.
27. Host ‘Ask Me Something’ (AMA) classes.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Artist, Band or Public Determine
Why it really works: Ask Me Something classes are an effective way to have interaction along with your viewers. You possibly can create a put up round your required matter and let your viewers know that you simply’ll reply their questions within the feedback and generate dialog.
28. Put up solutions to FAQ.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An important customer support tip is to apply proactive customer support, the place you get forward of buyer questions when you discover that there are generally requested questions.
Take into account creating Fb posts that reply these questions. This fashion prospects can go to your profile and discover the solutions they’re on the lookout for earlier than choosing up the cellphone and calling a service rep.
29. Promote occasions.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Some individuals don’t test their e-mail or keep lively on each social channel they’ve. So, sharing occasions on Fb is one other manner to verify all segments of your viewers are conscious of them.
Above is an instance of an occasion announcement from Honeysuckle Biscuits and Bakery.
30. Dwell-post occasions.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Dwell-posting isn’t only for large occasions.
Take into account doing this on Fb to create extra alternatives for engagement with followers at your occasions. You’ll be round to reply their questions in real-time, participate in conversations, and encourage others to point out as much as your subsequent occasion.
Above is an instance from Partake Meals a couple of live-posting occasion with its CEO.
31. Create polls.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Whereas there are not Fb options to create polls on the newsfeed or timeline, you’ll be able to nonetheless add polls to:
- Fb Teams
- Tales
- Occasion pages
Fb polls are a solution to achieve perception into your viewers and their preferences. Be taught extra about Facebook polls for groups here.
32. Share employee-generated content material.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Simply as individuals need to work on your firm, your followers might need to find out about your organization’s workers. Worker-generated Fb enterprise posts can showcase firm tradition, tasks, and the expertise that helps run your corporation. The instance above is from the pet provide firm Daisy by Shelby.
33. Put up in industry-relevant teams or pages.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas many of the posts you make will probably be by yourself profile, it’s additionally value posting in Facebook groups which are related to your {industry}. You’ll achieve publicity to a brand new viewers, and, relying on what you put up, generate new leads.
34. Share a call-to-action (CTA).
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Sharing a call-to-action (CTA) in your Fb profile will help you acquire data on new leads, and drive site visitors to your web site. CTAs can take many kinds. Many Fb put up CTAs will embody hyperlinks to blogs or product trials. However you can even add a CTA to encourage your followers to join a publication or invite them to join unique entry to a brand new product.
35. Recycle content material from standard posts.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: One of many nice issues about social media is that it’s an ever-evolving panorama the place persons are discovering new issues each day.
Take into account recycling content material out of your hottest posts so newer followers and leads can study from and luxuriate in that content material as properly. You’ll find your previous posts in your exercise log, then schedule your Facebook post for the time you need your repost to go dwell.
Test this put up out for extra content recycling ideas.
36. Create a themed collection.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Making a themed collection is an effective way to drive engagement and interplay. Apart from connecting with new guests, it entices your guests to maintain coming again to learn new posts as they go dwell.
The content material in your themed collection ought to be related to your corporation. Instance concepts for a content material collection embody:
- Sharing data on a brand new {industry} pattern
- Explaining how that pattern pertains to your corporation
- Explaining how that pattern might have an effect on your viewers
Within the instance above, Cometeer’s Seed to Cup collection goes into element in regards to the course of of constructing their star product.
37. Share content material from different {industry} leaders.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment, Trigger or Group
Why it really works: Your viewers trusts you as a result of they consider you present them with one thing of worth.
Due to this, think about sharing content material from different {industry} leaders or companies that you simply assume will profit your viewers and assist them succeed. The instance above is from the Everlaw Fb account sharing an industry-relevant article.
38. Share your corporation values.
Enterprise varieties this put up concept is greatest for: Model or Product
Why it really works: 63% of customers say that they purchase or advocate for manufacturers based mostly on their beliefs and values.
Purpose to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance above is from pet provide firm Spot and Tango’s Fb web page. Its Fb posts talk learn how to take care of pets in any respect life phases.
39. Host a Fb Dwell.
Enterprise varieties this put up concept is greatest for: All enterprise varieties
Why it really works: Facebook Live is a local function that lets you broadcast real-time video to your web page and newsfeed.
Dwell video provides you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you’ll verbally reply utilizing their title and generate a well-recognized relationship.
Featured Useful resource: The Guide to Facebook Live
40. Join with buyers.
Enterprise varieties this put up concept is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Fb is not only for prospects. In order for you an opportunity to drive curiosity and funding for a brand new model, Fb has a variety of options that may provide help to draw consideration to your corporation.
Share movies, pictures, and tales as a solution to drive investor engagement and achieve funding on your model.
41. Share content material out of your different Fb profiles.
Enterprise varieties this put up concept is greatest for: Firm Group or Establishment
Why it really works: Some firms have a number of Fb profiles that correspond to totally different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your primary profile web page. This will make your viewers conscious of the various kinds of content material you must supply.
The instance above is from Google’s primary profile web page sharing content material from the Google Small Enterprise profile web page.
Make Nice Content material for Your Fb Web page With These Put up Concepts
Utilizing the tips about this record will provide help to create an interesting Fb enterprise web page. Every time your viewers visits they will have an opportunity to study extra about what you must supply and develop a relationship along with your model.
Editor’s be aware: This put up was initially revealed in April 2021 and has been up to date for comprehensiveness.
