32 Instagram Story Concepts for Extra Views and Engagement


When you put up an Instagram story, it’s solely up for twenty-four hours… however in web time, that’s lots. Ask any social media supervisor who’s posted one thing by chance: each minute issues.

500 million users entry Instagram tales day by day. That signifies that Instagram tales are a wonderful alternative for companies (58% of users say they’re extra all in favour of a model after seeing them put up a narrative, and tales generate a quarter of the platform’s whole advert revenues) to make some critical money.

Whether or not you’re utilizing Instagram on your firm or simply for enjoyable, tales are a key a part of rising your viewers. Posting a story is simple sufficient. However you don’t need viewers to simply faucet by your tales—you need them to hit that hyperlink button, reply your ballot, possibly go to your Instagram shop and deal with themselves or take heed to your new music on Spotify.

Listed below are 32 Instagram story concepts you may copy to create high-quality, efficient content material that may get you extra views and engagement.

32 Instagram story ideas for more views and engagement

Cute Instagram story ideas

1. Share a feed post with a “new post” sticker

You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Some customers solely view Instagram tales and don’t scroll by their feeds in any respect.

To verify your content material continues to be reaching these folks, you may share new posts (or Instagram Reels) to your story — ideally, including one thing like textual content or a sticker to make it extra partaking. There’s loads of “New Put up” stickers that completely sum up that motion.

Supply: @happybudsbrooklyn on Instagram

2. Cover a brand new put up with a sticker

Much like the above, you should utilize a sticker to obscure a photograph that you simply’ve posted or shared to your feed. This creates an intriguing picture that’s tempting to click on on and be taught extra about—like a lift-the-flap e book.

block a photo with a sticker

Supply: @gggraphicdesign on Instagram

3. Share UGC with a sticker

Life hack: you don’t even need to make your individual content material to put up a cute Instagram story.

UGC, or user-generated content material, is a wealthy supply of partaking content material for manufacturers and creators alike. For instance, a vogue blogger that takes pictures in a cool pair of sneakers after which tags the shoe firm has supplied UGC for the shoe firm. It solely takes a second for the enterprise to share the put up, and it’s a pleasant change from the polished brand-generated content material that’s normally on an organization’s Instagram.

This sort of content material doesn’t need to be too fairly, both. After a person shared a photograph taken in IKEA Canada’s cafeteria and tagged them, the model reshared the put up with a enjoyable sticker. It’s not the Scandi-cool vibe that IKEA is thought for, but it surely’s enjoyable and real. It additionally acts as social proof, subtly letting followers know that different customers love Ikea’s meatballs.

share UGC with a sticker

Supply: @ikeacanada on Instagram

4. Make a ballot

Asking your followers to vote or state their choice utilizing a ballot is a good way to interact them, and it’s straightforward with Instagram’s built-in ballot sticker. In case your ballot references a product, you may hyperlink to that product in the identical story.

make a poll

Supply: @cocokind on Instagram

5. Make a quiz about your content material

Check your diehard followers (and get some invaluable engagement) through the use of a quiz sticker and asking them questions on your model. It’s a enjoyable manner on your viewers to work together with you as a creator—and answering a query appropriately provides all of us slightly enhance of serotonin, proper?

For instance, New York Journal made a quiz about considered one of their function tales: you’d need to learn the story with the intention to get the solutions. That is an superior approach to encourage followers to learn the function (and hopefully, different posts on the web site, too).

make a quiz

Supply: @nymag on Instagram

6. Say thanks to your followers

With out your followers, you’re simply shouting into the void (which has its place, for certain, however just isn’t actually what we’re going for from a social media advertising and marketing perspective). Present them some love by saying thank-you through your story.

say thank you

Supply: @muchable.nl on Instagram

7. Share a coupon code and hyperlink

Saving cash is cute, proper? Sharing a coupon code in your Instagram story in addition to a hyperlink on to that product provides followers an extremely straightforward path to getting a reduction (and also you, an extremely straightforward path to getting some cash).

share a coupon code and linkshare a coupon code and link

Supply: @florianlondonuk on Instagram

8. Share content material that evokes you

Whether or not you’re a enterprise or a creator, chances are high that you simply discover inspiration someplace—from a stroll within the park, from an indie music, a cool vase you as soon as noticed, and many others.

Sharing pictures or movies of issues that make you, you (and make your model, your model) is an efficient approach to talk a real humanity to your followers. You’re not a bot, show it.

This fashion brand shared pictures from the founder’s journey to the material retailer—it’s fascinating to see the behind-the-scenes and never simply the ultimate product.

share inspiration

Supply: @by.ihuoma on Instagram

Cool Instagram story concepts

9. Share an important product photograph with a product hyperlink

Textual content, stickers and emojis have their place, however there’s one thing to be stated for a plain, clear, high-quality photograph. When you have an important way of life shot of considered one of your merchandise, contemplate merely sharing that with a hyperlink to the product. Effortlessness screams cool.

Trace: Fill within the “textual content” area when including a hyperlink in your Instagram story to switch the hyperlink. As a substitute of your web site, the tappable sticker can say one thing like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

link to a product
@knix on Instagram

10. Share an aesthetic photograph with a tiny tag

Much like the above, sharing a single photograph that’s not so polished may also be tremendous partaking. There’s loads of visible air pollution on Instagram—buttons, notifications, textual content, and many others.—and making a second of peace as customers faucet by.

Including a tiny hyperlink or tag is cool, too. Like a digital The place’s Waldo.

share a single cool photo

Supply: @savantvision on Instagram

11. Put up your out of workplace message

Whenever you’re happening trip (you deserve it) you may let your followers know through an Instagram story. It’s a chance to share a extra private facet of your model, and to indicate off a cool trip photograph.

share your out of office message

Supply: @mongeyceramics on Instagram

12. Share a photograph from one other Instagram account

It doesn’t all the time need to be about you. Sharing content material from different accounts (with correct credit score, after all) lets you present your followers with a extra holistic expertise, and would possibly even foster some good relationships with different creators.

Simply ensure you’re posting content material that aligns with your individual—it ought to make sense within the context of your private model. For instance, this sustainable swimwear company shared an academic (and uplifting) video concerning the Nice Barrier Reef. It’s consistent with the model’s values and offers fascinating and constructive content material for his or her followers.
share something from another account

Supply: @ocin on Instagram

13. Use a easy interactive sticker

Totally different interactive stickers require totally different quantities of brainpower (and general effort) to interact with. For instance, a query sticker is high-effort — it includes the person considering of a solution and typing it out. A ballot is barely decrease, because the person simply has to learn the solutions and faucet one.

A easy emoji response sticker just like the example below is even simpler to work together with. It doesn’t present loads of data to you as a creator, but it surely’s a enjoyable and almost easy manner on your viewers to interact with you.

interactive stickers
Supply: @sadmagazine on Instagram

14. Make a countdown for an occasion

Instagram’s countdown stickers are partaking as a result of they’re dynamic—the clock modifications each second. The countdown additionally generates a way of urgency, encouraging your followers to get excited concerning the occasion.

Supply: @smashtess on Instagram

15. Name out particular clients

It’s good to ask permission earlier than doing issues like this (some of us may not need to be tagged publicly), however calling out particular clients helps you create a connection together with your viewers.

This ceramicist tagged the one who ordered a selected piece in a progress photograph, sharing cool behind-the-scenes look into her follow.

show progress pics

Supply: @katpinoceramics on Instagram

Artistic Instagram story concepts

16. Give a sneak peek of a sale or particular occasion

Everybody likes feeling like an insider, and offering your followers with slightly pre-event content material helps to hype them up. This sort of story doesn’t need to be polished: give your viewers an genuine take a look at what sort of preparation goes into your work.

For instance, this vintage store proprietor took a video of themselves making posters for an upcoming sale.

give sneak peeks of sales

Supply: @almahomevintage on Instagram

17. Announce a contest winner

Hosting a contest or giveaway on Instagram is a good way to achieve followers—however you can too create efficient engagement while you’re asserting the winners.

Posting a contest winner in your tales is sweet for 2 causes. First, it may well assist notify a contest winner that they’ve received, and second, it helps to show the legitimacy of your contest to your followers. In spite of everything, what number of contests have you ever entered and by no means heard again from?

Non-winners (or of us who didn’t enter within the first place) shall be extra more likely to enter future contest when they’re reminded that there’s truly a winner.

announce a contest winner
Supply: @chamberlaincoffee on Instagram

18. Share a constructive evaluate

You possibly can promote all you need, however nothing hypes what you are promoting up fairly like a constructive evaluate. Share one in your Instagram story to humbly present your followers how terrific you might be.

share a review

Supply: @michellechartrandphotography on Instagram

19. Showcase your craft

When you work in a artistic business, you should utilize the story sticker to flaunt your expertise. This works greatest when you’ve received a while in your palms. (Binging a senseless actuality present? This may be the time to get busy.)

For instance, this artist devoted a while to doodling their followers’ recommendations, creating a very partaking lineup of Instagram tales.

show off your craft

Supply: @vaish.illustrates on Instagram

20. Share progress pictures

Rome wasn’t in-built a day, they are saying, and if Romans had Instagram you may guess they might have been displaying progress pics. Sharing a number of pictures of the identical factor in several levels might be tremendous compelling (like this Porche illustrator’s story).

show progress 1
Supply: @b.a.v.z on Instagram

Instagram story query concepts

21. Ask for followers’ recommendations

Make the most of your follower’s wealth of information and connections by asking them for recommendations. This may be one thing that’s associated to what you are promoting or model (“What scent of candle ought to I make subsequent?”) or one thing private (“Hairdresser suggestions in Chicago?”).

On high of gathering invaluable perception, this has the added bonus of constructing your followers really feel such as you worth their enter—which, after all, you do.

ask for user suggestions

Supply: @yelpmsp on Instagram

22. Encourage followers to ask questions on your occasion

When you have an occasion developing, in-person or on-line, you may generate some buzz by asking your followers if they’ve any questions on it. That is additionally an efficient approach to gauge how effectively you’ve been delivering data (when you get numerous questions on what time it begins, for instance, you would possibly need to examine that you simply made that data public within the first place).

ask a question about your event

Supply: @greyscollective on Instagram

23. Create a selected “ask me something”

“Ask me something” or “AMA” is commonly used when creators ask questions on their Instagram tales.

However such a broad request can yield fewer responses. It’s higher to be particular in your ask. For instance, this artist challenged followers to ask his “Prime 4 Something,” which inspires them to actually take into consideration a query. (Prime 4 canine breeds? Prime 4 pizza toppings? Prime 4 seasons?)

ask a question
Supply: @liamdrawsdrag on Instagram

24. Ask for nameless questions or suggestions

Full disclosure: the web could be a very imply, very offended place, so ensure you’re in a superb psychological state when embarking on this type of Instagram story query journey.

By means of the brand new NGL app, you may add a query sticker that enables anybody to submit a message anonymously. This may be enjoyable on your followers and would possibly lead to some stunning (and brutally sincere) suggestions. It’s additionally a chance on your viewers to ask questions with out judgement.

answer anonymous questions

Supply: @eunicechanphoto on Instagram

Instagram story format concepts

25. Share an aesthetic collage

Not each story you put up has to have an actionable part—in actual fact, posting too many tales with polls, query stickers and hyperlinks can get slightly exhausting on your followers.

Break it up by posting a good looking collage (way of life pictures of your model, when you like, and even only a few fairly photos out of your digital camera roll).

share an aesthetic collage

Supply: @tofinosoapco on Instagram

26. Use a photograph modifying app to create a cool format

There are millions of photograph modifying apps which are designed particularly for Instagram. The choices might be overwhelming (and costly) however we’ve achieved a rundown of the very best instruments for Instagram in a handy dandy blog post.

use a program to make a graphic
Supply: @articulateproductions on Instagram

27. Collect outdated posts below a brand new theme

Consider this like a fast and soiled Instagram Guide — you may share a bunch of your previous content material below a brand new theme for a enjoyable, visually compelling story.

For instance, Canada’s Drag Race shared previous pictures of drag queens below the theme of parts (Au for a gold look, and many others).

combine posts into a theme

Supply: @canadasdragrace on Instagram

Instagram story design concepts

28. Layer one photograph on high of one other

Through the use of a reasonably background photograph after which selecting one other image out of your telephone’s album to layer on high of it (do that by discovering the Digital camera Roll sticker), you may get a two-in-one look.

This can be a nice approach to share tweets through Instagram—it’s way more fascinating than the screenshot alone.

layer one photo on top of the other

Supply: @thefilmscritic on Instagram

29. Share an informative graphic

Utilizing Hootsuite’s free Instagram stories templates, you may mix pictures and textual content into stunning graphics that talk invaluable data to your followers (like what’s for breakfast).

share an informative graphic

Supply: @thebeaulab on Instagram

30. Share a number of tales below one theme

When you have numerous pictures to share, contemplate sharing them as separate tales as an alternative of constructing a collage. The person expertise is type of like flipping by a e book—your followers have to show the web page (faucet the display screen) to seek out out what’s subsequent.

This vintage-inspired clothing brand confirmed off an outfit that may be worn 4 alternative ways by posting a separate story for every type. They launched the quartet of tales with a canopy, which is a clear approach to ease your followers into the narrative you’re developing.

share multiple stories under one theme

Supply: @shop.lovefool on Instagram

31. Use an emoji to recommend tapping to the subsequent slide

An emoji or sticker pointing to the fitting is a useful trace to customers that there’s extra in retailer. This can be a good technique to make use of you probably have loads of data to speak in your tales. It’s higher to share data in small chunks, so your tales don’t get overwhelming.

use an emoji to suggest the next slide

Supply: @poshmarkcanada on Instagram

32. Share a single photograph with some academic textual content

This is a superb approach to share digestible bits of data together with your followers. It’s easy and clear, so it’s pleasing to the attention. Decide a single photograph and select a number of sentences to accompany it.

If the message you need to convey is just too lengthy, use a number of pictures as separate tales, so the viewer has to faucet by to learn—that’s what Patagonia does on this story.

share company history

Supply: @patagonia on Instagram

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