30+ Twitter Instruments (or X Instruments) for Advertising Professionals


Perhaps you see your self as a proud minimalist within the Twitter advertising and marketing world. However the reality is, a model can’t attain its full potential on Twitter’s native consumer alone. You want Twitter instruments.

If you happen to actually wish to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party instruments isn’t simply beneficial… it’s important.

There’s a complete spectrum of Twitter instruments on the market (a lot of them free!) simply ready that will help you reach your social media goals.

Twitter tools for analytics

Hootsuite Analytics

If you happen to’re already right here having a blast on the Hootsuite Weblog then you definately in all probability are already acquainted with the super-cool options of our in-house analytics device, however could we brag for a second anyhow?

Hootsuite Analytics is a social media analytics device that permits you to simply monitor the efficiency of your Twitter channel (and all of your different social accounts, too!) so you may replicate what works and get extra engagement. Hootsuite Analytics additionally makes it straightforward to create customized experiences to showcase your outcomes to your boss and share insights along with your staff.

Monitor metrics like attain, engagement price, impressions, likes, performs, shares, clicks, and saves so you may rapidly measure your progress towards your objectives in real-time. You’ll be able to even arrange customized boards that provide you with an summary of your most vital metrics at a look over a choose time period.

With Hootsuite Analytics, you can too discover out when your viewers is on-line, get customized suggestions on your greatest occasions to publish for every of your accounts, and entry business benchmarks.

Professional tip: Hootsuite Analytics is on the market to Professional and Group plan customers and meets the wants of most small social media groups. Enterprise Plan customers and above have entry to extra customized analytics options, together with Insights by Brandwatch and Hootsuite Influence.


Brandwatch is a digital client intelligence platform that offers historic and real-time information related to you and your model.

It analyzes pictures to acknowledge figures that you simply may care about and may examine the pursuits of various teams in your viewers.

Brandwatch begins at $1,000 per 30 days, and it’s best for people who’re all in regards to the numbers—it’s very data-heavy, versus visible.

Hootsuite provides a free Brandwatch integration for all Enterprise and Business plan users referred to as Insights. It’s a key characteristic for purchasers who’re severe about social listening.

Brandwatch insights total mentions and volume over time

Twitter instruments for aggressive evaluation


Statsocial empowers advertising and marketing initiatives by offering a wealth of data: you’ll get complete market information sourced from a database of 300 million (!) people.

Via Statsocial, you’ll simply establish influential figures inside your business and achieve insights into your viewers’s pursuits. Statsocial additionally lets you particularly goal people via surveys, letting you collect beneficial suggestions and tailor your strategy accordingly.

Professional tip: Statsocial is free through Hootsuite.

Statsocial insights and overview audience
Supply: Statsocial

Hootsuite Industry Benchmarking tool

Not everybody is aware of this, however with Hootsuite Analytics, you may simply do some social media benchmarking. Learn how others in your business are doing on social and examine your outcomes with just some clicks.

Simply check in to your Hootsuite dashboard and head to Analytics, after which scroll to Benchmarking and click on Business. From right here, choose the business that greatest describes your enterprise and see how your outcomes examine to common efficiency stats inside your business.

Hootsuite Industry Benchmarking tool

You’ll be able to arrange customized timeframes and search for benchmarks for metrics like viewers development price, engagement price, profile impressions, and extra. Plus, if it is advisable current your outcomes to your staff, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file.

Twitter instruments for figuring out leads


LeadSift is a robust device that locates potential leads on Twitter and categorizes their intent, whether or not that’s “buy,” “churn,” or “search help.”

This app diligently scans hundreds of thousands of conversations to establish each direct and oblique leads, assigning them a lead score on your comfort. Swiftly filtering via this wealth of information makes it fast and straightforward to pinpoint sizzling leads and successfully have interaction with customers.

A Leadsift Hootsuite integration is on the market free for Enterprise customers (it’s just $7.99 for everyone else).

Adobe Marketo

Marketo is technically a advertising and marketing automation platform, however the place it actually excels is in lead administration. The instruments listed here are triggered by buyer occasions to show mentions into motion. It’ll additionally provide you with real-time behavioral and demographic information that will help you predict a lead’s subsequent transfer.

Marketo sales insight
Supply: Marketo

Marketo coordinates electronic mail, social, paid media and extra into one central hub, and helpfully integrates with Hootsuite. By way of Hootsuite, you may enrich your leads with social exercise, and drive leads via the funnel sooner by manually sending their social interactions along with your model to Marketo.

Twitter instruments for mentions and monitoring


Mentionlytics is conserving an eye fixed out on your model, scanning the net and all social for mentions of your model, with help for monitoring key phrases in all languages.

Mentionlytics Try Free Brand Monitoring

Sentiment evaluation options will assist detect emotion and hold you within the loop about whether or not you’re the speak of the city—for higher or for worse. Filter by supply, sentiment, nation, key phrase, and extra… and discover your prime influencers within the course of.

Conveniently, Mentionlytics integrates directly with your Hootsuite dashboard, too, for freeeee!


Nexalogy is a complete social media monitoring and discovery platform designed to enhance your marketing strategy. By harnessing information from varied social media channels, the software program supplies beneficial insights that may inform your decision-making course of.

One key Nexalogy characteristic? Its skill to extract informative summaries from pictures encompassing objects, meals, occasions, and folks. The platform additionally provides an interactive timeline that means that you can visualize the height exercise durations of customers. (This characteristic proves notably helpful for figuring out crises in each political and enterprise contexts, permitting you to catch a social media scandal earlier than it goes too far.)

Nexalogy social media monitoring terms hashtags and words
Supply: Nexalogy


Cloohawk serves as your devoted Twitter watchdog, offering beneficial ideas for enhancing engagement and fostering development. It additionally acts as your private Tweet physician (dogtor?!), diagnosing any points and prescribing efficient treatments to enhance your Twitter presence.

The “hacks” prompt by Cloohawk may embody utilizing applicable hashtags, sharing trending tales, or reposting your personal earlier posts. By implementing these suggestions, you may optimize your Twitter efficiency and obtain your required objectives.

Bonus: Cloohawk’s bot will auto-retweet something deemed related to your model.

Hootsuite provides a free Cloohawk integration for all users.


Previously often known as Tweetsmap, it is a nice visible device that will help you perceive precisely what your Twitter viewers is speaking about, segmented by location or demographics.

Fedica visual tool Twitter audience occupation age gender
Supply: Fedica

It’s also possible to curate and analyze any Twitter lists or customers and analysis trending matters across the globe. (And you may get a free Hootsuite integration that works proper in your dashboard!)

Twitter instruments for social listening

Hootsuite Streams

Need to control your rivals, keep engaged with related on-line conversations, and shield your model’s repute on Twitter? Hootsuite Streams can assist you do all that — and extra.

Hootsuite Streams is a social listening and monitoring device for Twitter and your different social accounts. It means that you can create customized feeds with Tweets related to your enterprise. You’ll be able to filter posts by account, key phrase, hashtags, and even location.

Hootsuite Streams social listening and monitoring for Twitter

Arrange a stream that aggregates your greatest competitor’s posts and one which follows a hashtag that’s trending in your business. Streams show posts together with public feedback and reactions, serving to you effortlessly sustain with vital conversations occurring in your business.

Hootsuite Streams can even assist you spot potential model crises early and shield your on-line repute. By conserving monitor of brand name mentions, you may higher perceive your model sentiment, simply acquire beneficial suggestions, and step in earlier than conversations get heated.


Talkwalker could have the world’s largest social information library, and guarantees that will help you “revenue from the formidable potential of real-time client information.” Whoa.

Arrange an account (it also integrates with Hootsuite for free) and let the Talkwalker robots cope with maintaining with all of your Twitter mentions and business conversations. It’s also possible to use Talkwalker to observe media conversations about rivals (each owned and earned).

Talkwalker Dove Keep the Grey campaign Tweet map
Supply: Talkwalker

Tag, assign, and reply to mentions that Talkwalker pulls up, whether or not they’re years previous or occurring in real-time. Superior analytics report on potential attain, sentiment tone, emotion, and quantity of engagement.

Twitter instruments for timing

Hootsuite Post Scheduler

Whereas our article in regards to the best times to post on social media is a superb start line for timing your Twitter posts, Hootsuite’s Finest Time to Publish characteristic (discovered underneath Analytics) gives you an much more particular, customized suggestion.

Hootsuite Post Scheduler

These suggestions are primarily based in your previous efficiency and tailor-made to your distinctive viewers and their exercise patterns on Twitter. The Finest Time to Publish device additionally breaks down totally different prompt occasions for particular objectives — are you attempting to drive site visitors, or construct consciousness?

This lets you match every bit of content material to particular enterprise objectives and optimize your posting schedule for max effectiveness. (And rating large factors along with your boss. Simply saying.)

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Twitter instruments for Twitter chats

Hootsuite Inbox

With Hootsuite Inbox, you may bridge the hole between social media engagement and customer support — and handle all your Twitter messages in a single place.

From personal messages to mentions to emoji reactions, the all-in-one workspace makes it straightforward to trace the historical past of any particular person’s interactions along with your model on social media, add notes to prospects’ profiles, deal with messages as a staff, or automate message routing.

Hootsuite Composer

With Hootsuite Composer, you may create and schedule all your Tweets in a single place, with entry to useful content material creation instruments within the course of — for example, a built-in Grammerly Professional app for partaking, typo-free captions or the Canva integration that offers you fast entry to publish templates and superior modifying instruments.

As soon as your posts are scheduled, you may overview and edit them from a single calendar view that offers you a chook’s eye view of your content material plan.

Twitter instruments for pictures


It’s no secret that Canva is a design-savvy social media supervisor’s BFF. This user-friendly graphic design device has utterly reworked the way in which many people create content material, which is exactly why we’ve completely built-in Canva into the Hootsuite dashboard. (Imagine it or not, Canva templates are seamlessly constructed proper into Hootsuite Composer).

Canva in Hootsuite Composer

Make a Meme

Certain, Make a Meme could not provide the polished {and professional} look of Canva… however there’s a selected nook of the web that adores the haphazard fashion of early aughts meme tradition (lolcat is again, y’all). And Make a Meme helps you to slap collectively memes at a velocity that may sustain with the whiplash-inducing tempo of recent Twitter (even in case you haven’t studied up on our guide to creating visual content for social).

Make Better Memes search feature


In case your major objective is to edit your present pictures for social media, Picmonkey is right here. Owned by Shutterstock, PM provides a large assortment of inventory images that you should utilize to reinforce your grid or encourage your campaigns.

Importantly, Picmonkey supplies a variety of templates for logos, banners, and thumbnails, which may be tremendous useful in case you’re streamlining content material creation throughout all channels. And with useful options like a background remover, snagging product photographs on your model turns into a breeze.

Adobe Premiere Rush

For years, Adobe has been dominating the visible content material modifying area (“Photoshop” has change into a verb for a purpose). Amongst its newest choices is Adobe Premiere Rush, a video modifying software program designed to cater to the wants of content material creators.

With simple options and a user-friendly interface, Rush has change into a favourite for vloggers and entrepreneurs who aren’t aiming to supply prolonged movies. Because the title suggests, velocity takes priority over element — from capturing footage to modifying and sharing, Rush means that you can swiftly remodel your masterpiece.

Rush’s cell compatibility provides one other layer of comfort, incomes it numerous bonus factors amongst creators preferring working from their smartphones.

Adobe Creative Cloud Express

Designing fascinating and compelling posts, movies, and tales is a breeze with Adobe Categorical’s number of social-friendly templates.

It’s no secret that gorgeous visuals are essential to any efficient Twitter technique in 2023, and this app stands out as one of many best choices obtainable for modifying images and movies.

Adobe Creative Cloud Express

Supply: Adobe Artistic Cloud Categorical

This social media tool has tons of free inventory pictures, templates, and results.

The fundamental plan is free. Premium (which incorporates extra pictures, branding choices, hundreds of thousands of inventory pictures, and 100GB of cupboard space) is about $10 month-to-month.

(Don’t neglect to take a look at our checklist of the best stock photo sites, too.)

Twitter instruments to seek out influencers


Seek for the correct companion on your subsequent large marketing campaign with Upfluence’s highly effective search device. Whether or not you’re on the hunt for micro-influences or celebrities or business thought-leaders, Upfluence helps you discover and examine Twitter creators at scale. Vet creators by reviewing engagement charges, viewers sizes, demographics, and extra.

Upfluence search tool

And you guessed it: there’s a Hootsuite integration for Upfluence, too. Use the app to effortlessly distribute influencer content material out of your Upfluence account to Hootsuite.


Klear’s influencer advertising and marketing platform provides a free Twitter influencer search — discover by your business (sports activities? Vogue? science?) after which use Klear to construct and measure your influencer packages and campaigns.

Klear Find Twitter Influencers

Twitter instruments for trending matters

Google Trends

It’s proper within the title, actually: Google Tendencies offers you entry to the most recent tendencies throughout Google Search, Google Information, and YouTube.

That is invaluable for understanding what individuals are trying to find and what captures their curiosity when it comes to studying and viewing, enabling you to create Twitter content material that aligns along with your viewers’s present pursuits.

Google Trends explore what Canada is search for right now Spider Man

On the Google Tendencies homepage, you’ll uncover a compilation of clustered matters that individuals are actively trying to find. Discover this real-time information to generate contemporary content material concepts. Or, instantly enter search phrases related to your model into the device, permitting you to delve deeper and collect particular insights.


What’s sizzling? What’s not? Trendspottr is aware of. The platform’s AI expertise curates trending content material throughout lots of of various industries and matters. It is a nice one for B2B manufacturers, however anybody can profit from just a little market intelligence, no?

Twitter instruments for following/unfollowing

Audisense Connect

Audisense guarantees to show Twitter into your private buyer relationship administration device, with expertise that means that you can discover particular customers that suit your desired demographic. You’ll additionally be capable of mass unfollow unhelpful or spammy accounts.
Audisense Connect Twitter personal customer management tool


Circleboom’s Twitter administration device is tremendous intuitive. Entry insights about your followers and follower monitoring, and use Circleboom’s suite to seek out spammers, fakes, and inactive accounts. Good search instruments make it straightforward to seek out new customers to develop your community.

Twitter instruments for content material creation

Hootsuite’s Hashtag Generator

You recognize that hashtags assist the Twitter algorithms floor your content material to the correct folks. However arising with the correct hashtags for each single publish is loads of work.

Enter: Hootsuite’s hashtag generator. Everytime you’re making a publish in Composer, Hootsuite’s AI expertise will suggest a customized set of hashtags primarily based in your draft — the device analyzes each your caption and the pictures you’ve uploaded to counsel essentially the most related tags.

Psst: Clean up in your non-AI hashtag technique with our guide to everything you need to know about hashtags in 2023.

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Hootsuite’s Template Library

Operating low on concepts on what to publish? Head to your Hootsuite dashboard and use one of many 70+ simply customizable social publish templates to fill the gaps in your Twitter content material calendar.

Hootsuite Template library theme content ideas

The template library is on the market to all Hootsuite customers and options particular publish concepts, from viewers Q&As and product opinions all the way in which to Y2K throwbacks, Twitter contests, and secret hack reveals.

Be taught extra about using social media post templates in Composer.


With this platform, you’ll effortlessly automate the publication of RSS feeds to your social media accounts. As an illustration, you could have the choice to configure it to routinely share your weblog posts on Twitter as quickly as they’re revealed in your weblog. This streamlined course of ensures that your content material reaches your viewers ASAP as quickly as you could have a brand new masterpiece on the market on this planet. (It’s about $7 a month however free with Hootsuite’s Enterprise plan.)


Grammarly is a vital device that each copywriter and content material creator on the market ought to have of their arsenal — the form of hero that involves the rescue when the correct placement of “i” earlier than “e” turns into a blurry reminiscence.

Grammarly seamlessly integrates with platforms like Google Docs and Gmail to routinely checks your grammar and spelling. (And in case you go for the premium model, you’ll unlock extra advantages corresponding to passive voice warnings, tone checking and ideas, and plagiarism detection.)

Very cool information: you may even use Grammarly proper in your Hootsuite dashboard, even in case you don’t have a Grammarly account but.

Simply log into Hootsuite and navigate to Composer to start out composing your publish. As you write, Grammarly will detect anyplace there could be room for enchancment after which counsel new phrases, phrases, or punctuation to swimsuit. It might probably even analyze your writing fashion and tone in actual time, providing one-click edits that you may implement immediately.

OwlyWriter AI

Do you know that Hootsuite comes with OwlyWriter AI, a built-in inventive AI device that saves social media professionals hours of labor?

You should use OwlyWriter to write down a brand new social media caption in a selected tone primarily based on a immediate, generate publish concepts, or repurpose your top-performing posts.

If you happen to’re unsure what to publish, click on on “Get Impressed.” Then, sort within the basic, high-level matter you wish to tackle and click on “Get Concepts.” OwlyWriter will generate a listing of publish concepts associated to the subject.

Save time through the use of Hootsuite to handle your Twitter presence alongside your different social channels. You’ll be able to run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Attempt it at no cost right now.

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Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.

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