30+ Outstanding Twitter Statistics to Be Conscious of in 2023


Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon totally on how its members use, observe, publish, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising choices extra manageable.

So, how are individuals utilizing Twitter these days? How are companies utilizing Twitter? And the way linked do individuals really feel to a model resulting from your Twitter presence? Have a look at essentially the most exceptional Twitter stats we have discovered for 2023. And in case you’re in a pinch, bounce to the knowledge you want under:


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Twitter Statistics

Normal Twitter Statistics

1. Most world leaders and international ministries have an official Twitter account. (Statista)

2. As of 2023, Twitter.com is the 4th most visited web site on the earth. (Similarweb)

3. The US is the nation with essentially the most variety of Twitter customers, with 79.6 million customers. (Demandsage)

Twitter Statistics for Enterprise

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Report 2022)

twitter statistics for business: quarterly revenue bar graph

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5. 7% of social media entrepreneurs imagine that Twitter is the simplest for constructing an energetic neighborhood on social media, greater than LinkedIn however much less efficient than Instagram at 26%. (Social Media Trends Report)

6. 6% of social media entrepreneurs suppose Twitter provides the very best ROI when promoting merchandise straight within the app. (Social Media Trends Report)

7. Regardless that solely about 17% of Twitter’s customers come from the US, it accounts for greater than 50% of the corporate’s income. (Social App Report)

8. The highest three forms of content material that supply the most important ROI on social media are relatable content material, fashionable content material (cultural moments and information), and academic/informational content material (Social Media Trends Report)

9. Virtually 30M distinctive social media authors talked about “critiques,” “recommendation on,” “execs and cons,” “options,” and “most suitable choice,” on Twitter, in search of extra genuine sources of data that they will belief. (Social Media Trends Report)

10. 5% of social media entrepreneurs plan to work with influencers/creators on Twitter greater than different social platforms. (Social Media Trends Report)

11. The common Twitter Advertisements ROI is 40% greater than the common media ROI for different channels. (Twitter Marketing)

12. 66% of manufacturers should not transferring their presence off Twitter in 2023. (HubSpot Research)

13. The highest three codecs that social media entrepreneurs plan to take a position essentially the most in for 2023 are short-form content material (TikTok, Reels, and so on.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Trends Report)

14. One of the best time to publish on Twitter is between 9 AM to three PM. (Social Media Trends Report)

Twitter Consumer Statistics

15. The main international locations primarily based on the variety of Twitter customers in 2022 had been the US, Japan, and India. (Statista)

16. Twitter at present has 237.8 million monetizable each day energetic customers. (Demandsage)

17. Twitter has round 450 million month-to-month energetic customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s month-to-month energetic customers will attain 652.23 million by 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information on the location. (Pew Research)

20. 62.9% of Twitter customers determine as male, one of many highest gender disparities out of all social networks. (Statista, We Are Social)

twitter user statistics: high gender disparities

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21. Roughly half of U.S. adults who use Twitter (49%) publish fewer than 5 tweets monthly. (Pew Research)

22. 59% of rare tweeters (in any other case known as “lurkers”) are between the ages of 30-49. (Pew Research)

23. Most Twitter information shoppers within the U.S. say utilizing the platform has elevated their understanding of present occasions within the final yr, however round a 3rd say it has elevated their stress ranges. (Pew Research)

24. 31% of U.S. customers say Twitter limiting the visibility of sure posts is a significant downside, and 25% say the identical about banning customers from the platform. (Pew Research)

Twitter Utilization Statistics

25. 80% of Twitter utilization occurs on cellular gadgets. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s world common time per go to is roughly 10 minutes and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the preferred emojis used on Twitter. (Emojipedia)

twitter follower statistics: barack obama has the highest follower count on twitter

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Twitter Followers Statistics

29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)

30+%20Remarkable%20Twitter%20Statistics%20to%20Be%20Aware%20of%20in%202023 2

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30. The NBA and Google are essentially the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)

31. Essentially the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million followers. CNN controls the 2 most {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date on the Newest Twitter Stats

Twitter is adapting and altering amidst the rise of latest social platforms and tech, nevertheless it’s nonetheless an enormous competitor. Social media entrepreneurs ought to hold it on their radar and proceed to leverage it to achieve their target market — simply be sure to’re utilizing it correctly.

Editor’s observe: This text was initially revealed in March 2019 and has been up to date for comprehensiveness.

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