3 search engine optimization instruments to construct in your shoppers in Looker Studio


With the big variety of shoppers on the market, you’re sure to run into the occasional DIY marketer. These entrepreneurs want that you simply train them be self-sufficient relatively than depend on you for each little query.

These shoppers generally is a blessing however may also be harmful. The difficult side of consumer administration is discovering the stability between empowering them to get the information they need with out feeling like they don’t want you.

That’s the place Google’s Looker Studio instruments come into play.

Looker Studio is often used for common reporting. The actual fantastic thing about Looker Studio is that it may be used for a lot extra. 

By creating instruments for shoppers, you allow them to do the precise analysis it takes to perform search engine optimization whereas nonetheless offering that much-needed upkeep and steerage that comes with expertise. 

This text illustrates free dashboard templates you need to use along with your shoppers. 

The best way to change the branding

Earlier than we dive into the specifics, you might need to replace the branding and brand of your dashboard. This course of couldn’t be simpler.

Proper-click in your brand, and you will notice a menu seem. Close to the underside, choose “Extract theme from picture.” You’ll then be introduced with three totally different colour scheme choices. Choose whichever one you’re feeling finest represents your model.

This may mechanically change many of the colours and get you many of the strategy to the end line of designing in your Looker Studio instrument. Nevertheless, there should still be just a few charts or texts you’ll must replace.

1. Technical search engine optimization auditing

Monitoring technical search engine optimization efforts will be tough to visualise. Certain, you’ll be able to observe it in a spreadsheet, however that isn’t client-friendly. 

For years, SEOs have tried to make dashboard trackers to assist present enhancements in web site well being over time. 

Fortunately, our mates at Screaming Frog have lastly cracked the case of the right technical search engine optimization dashboard. The most effective half? The template is free. You’ll be able to see it here.

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The best way to copy the dashboard

To repeat the dashboard:

  1. Click on on the three dots within the high proper
  2. Choose make a replica
  3. Choose your knowledge supply (don’t fear, you’ll be able to replace later)
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The best way to arrange the technical search engine optimization tracker instrument

Screaming Frog has revealed a useful information on establishing this Looker Studio instrument. What they may stroll you thru contains:

  • Organising a scheduled crawl
  • Configuring the export to a Google Sheet
  • Connecting that Google Sheet to the Looker Studio dashboard

Yow will discover the total tutorial here.

Get the each day publication search entrepreneurs depend on.

2. Key phrase analysis

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The presentation of key phrase analysis takes many kinds. Most recognizable is the straightforward spreadsheet. Some individuals create key phrase maps for every web page or subject, whereas others with smaller shoppers have a brief listing of key phrases.

Nevertheless, Looker Studio generally is a highly effective evaluation instrument for bigger websites with tens of 1000’s or tens of millions of key phrases.

In case you are working with tens of millions of key phrases, don’t use Google Sheets like this instance. I like to recommend utilizing BigQuery to deal with your key phrases.

Here is the link to the dashboard.

Step One: Organising your supply knowledge

Step one entails importing your key phrase analysis right into a Google Sheet. To make use of the free template I created, you’ll need to incorporate the next dimensions and metrics in your Google Sheet:

  • Key phrase
  • Place
  • Earlier place
  • Search Quantity
  • Key phrase Issue
  • CPC
  • URL
  • Key phrase Intents

Here’s the original data source for the dashboard that you need to use for instance. All knowledge is from Semrush.

Step Two: Copy the dashboard

As we discovered within the earlier dashboard, you may need to make a replica of this dashboard and join your knowledge supply, whether or not or not it’s Google Sheets or BigQuery.

Vital options of this Looker Studio instrument

This instrument has many distinctive options that can be utilized to assist drive your on-page search engine optimization technique. Relying in your technique, these options will be custom-made to show various kinds of knowledge and classes.

Boolean Buttons

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The three buttons on this instrument are based mostly on customized boolean formulation, which means they work on true/false statements. Let’s check out considered one of them.

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We’re making a operate solely to show long-tail queries that begin with a query phrase within the method above. This method depends on regex, with two crucial symbols:

  • The circumflex (^) is a regex operate that primarily means, “if the key phrase begins with this.” 
  • The pipe (|) image is one other regex operate meaning “or.”

Utilizing this method, you’ll be able to create any variety of totally different sorts of checkboxes. I added just a few key phrases separated by pipes (|) to assist show key phrases in these classes for the search engine optimization and PPC checkboxes.

The customized search field is a fairly easy however highly effective function of this instrument. Not solely can it shortly make it easier to slender down your search to determine key phrase alternatives, however it might additionally use the ability of regex to customise your search.

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Intent dropdown

The key phrase intent dropdown can assist you filter by the intent of every key phrase inside the search funnel. Fairly easy, proper?

Properly, this filter will be simply swapped out by any dimension in Looker Studio. So if you wish to swap it out for different key phrase classes, this may be the right filter for you. 

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This funnel helps visualize the true search funnel by intent. When making use of different filters on this instrument, the funnel and metrics above mechanically replace with the intents.

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Hyperlink constructing is without doubt one of the tensest matters SEOs wish to keep away from with shoppers. Hyperlinks are difficult to earn and sometimes the toughest factor to manage. 

One of the simplest ways to earn belief with shoppers and stakeholders is thru transparency. As an alternative of dodging the information round hyperlink constructing, hand over the keys and allow them to discover the information for themselves.

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This is without doubt one of the extra easy Looker Studio instruments we will create. You’ll be able to pair any variety of dimensions and metrics to assist illustrate your level. 

Here is a link to the free template.

The supporting Google Sheet I am utilizing is a straightforward backlinks analytics report from SEMrush. Nevertheless, you need to use your individual link-building tracker to feed the report. Simply be sure you add the acquisition date for the date vary.

You’ll be able to view the Google Sheet that is feeding the instrument here.


Looker Studio is without doubt one of the quickest reporting instruments to face up whereas nonetheless having some severely strong options. The truth that it is also free makes it a simple platform of selection.

However that begs the query, why undergo all that hassle for shoppers and different stakeholders?

These instruments assist create a greater sense of transparency, which can assist enhance belief. Thus, creating a greater partnership between you and your stakeholders. 

One of the crucial difficult components of search engine optimization is not the work itself however the communication of worth. So to any extent further, consider new inventive methods to exhibit worth to your shoppers, even when it is simply making a easy instrument in Looker Studio.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Workers authors are listed here.

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About The Creator

John McAlpin

John McAlpin leads the search engine optimization technique for Cardinal Digital Marketing, an Atlanta search engine optimization company that focuses on serving enterprise healthcare corporations throughout america. At present positioned in Colorado Springs, McAlpin is deeply engaged in each the native and nationwide search engine optimization group and has a powerful background in technical search engine optimization, internet growth, and digital advertising and marketing technique. McAlpin additionally supplies freelance internet growth companies for WordPress hosted websites.

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