Google simply introduced three new conversion reporting columns to avoid wasting advertisers the trouble of making use of customized segments to see every particular person conversion motion and the classes they fall beneath.
The brand new columns. The three new conversions columns are:
- Outcomes
- Outcomes worth
- Conversion targets
Let’s dig in.
Outcomes
This column exhibits the variety of conversions you’ve obtained throughout all main conversion actions for every of your commonplace targets. Advertisers will even see the impression this marketing campaign is driving in opposition to targets it’s not optimizing in direction of.
Outcomes worth
This column exhibits the calculated conversion values you’ve obtained throughout your main conversion actions for every of the usual targets in your account.
Conversion targets
This column will present the targets listed in your campaign-level settings that drive efficiency.
Dig deeper. For more information on Google’s new conversion columns, you’ll be able to go to their help center.
Why we care. Advertisers who measure conversions ought to strive the brand new columns to see which of them supply higher visibility into their account targets in addition to what they imply to your efficiency.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
