28 Greatest About Us & About Me Web page Examples (+10 Templates)


The “about” part of your web site ought to embody your mission, objective, and who’s in your staff. The correct about us or about me template can assist you expertly lay out your imaginative and prescient. That’s why our staff gathered 5 templates that can assist you construct the right about web page. 

about us page example: laptop held in palm of hand

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This put up consists of finest practices for crafting a stellar about web page. You’ll discover:

Featured Useful resource: Our 29 Favorite ‘About Us’ Pages

about us pages examples

Download the guide to evaluation what we love about these wonderful ‘About Us’ web page examples, plus just a few recommendations on the best way to make certainly one of your individual.

What makes a very good about web page?

A outstanding about web page is real, approachable, and distinguished. It ought to give the customer a glimpse into what working with you may be like. You possibly can embody private pursuits, tales, and photographs that convey the distinctive story of what you are promoting. You may additionally embody details about who’s in your staff and what their roles are. 

About pages are private to you and your organization, so the construction of your about web page will fluctuate primarily based on what you wish to spotlight. Nevertheless, you’ll begin with the identical writing course of. 

Let’s discover the set-by-step information to constructing your about web page.


1. Set up a mission assertion.

Your about web page can and will likely be extra complete than a single mission statement. Nevertheless, to attract individuals in, you should succinctly state your objective within the trade up entrance. 

What’s what you are promoting right here to do? Why ought to your web site guests care? This data will give the reader one thing to recollect about your organization lengthy after they go away your web site.

2. Define your organization story.

Each enterprise has a narrative to inform. Even for those who’re working a start-up with a brief historical past, you’ll wish to share your organization’s origin. Speak about how you bought to the place you might be in the present day in your about web page. 

Professional tip: Isolate the milestones earlier than your organization’s founding, and use them to provide readers some backstory in your present enterprise.

3. Reveal how you have developed.

There is not any disgrace in admitting how what you are promoting technique — and even your mind-set — has modified because you started. In actual fact, these evolutions can enhance the story you inform to web site guests.

About pages are excellent areas to speak about the place you began, how you have grown, and the beliefs which have helped your group mature. Use these moments to point out individuals that you simply’re at all times prepared to vary and adapt to the wants of your trade.

4. State your “aha!” second.

Each good firm was based on an thought — one thing the present market won’t but supply. What was your thought? 

Use this “Aha!” second as a pivot level when telling your organization story. What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you might be in the present day?

5. Clarify who you serve.

As a lot as you need as many eyeballs in your about web page as attainable, you will not do enterprise with each single web site customer. That is why you should establish and point out your core buyer. 

Your about web page ought to clarify who what you are promoting is devoted to serving to. This enables prospects to establish in case your service is aligned with their wants.

6. Clarify what you are providing them.

Firms usually generalize their providing within the web site copy, making it arduous to grasp what the client is definitely paying for. In a sentence or two, clarify precisely what a possible buyer will achieve from what you are promoting. This succinct abstract will hold guests in your web site for longer and get them keen on studying extra.

Professional tip: Typically, companies are afraid that in-depth explanations of their merchandise aren’t fascinating sufficient or will sound unappealing in writing. And that is a good concern. Begin by explaining what downside your providing solves. Then, hyperlink to a web page with extra data. 

7. Cite examples of purchasers you have served.

Received some loyal clients in your portfolio? Use your about web page to let the world know who already advantages out of your work. Take into account naming your most profitable purchasers and linking to a case study.

Figuring out about your organization’s previous successes can affect your prospects’ buying choices. They will envision their future success by the tales of your finest clients.

8. Describe your values.

Clients wish to be handled like human beings. For that to occur, they should really feel that they are being served by human beings. When ending your about web page, describe who you might be as an individual or a staff. What’s your organization tradition like? What larger image in life drives what you are promoting? 

Professional tip: Keep in mind, future workers are a secondary viewers of your organization’s about web page. That is one more reason describing your private values is a good suggestion. The important thing to your job candidates’ hearts is to point out them you may have one too.

Take into account a secondary viewers of your organization’s About web page consists of your future workers. That is one more reason describing your private values is a good suggestion — the important thing to your job candidates’ hearts is to point out them you may have one too.

About Us Web page Template & Examples

About Us Template

You possibly can create an About Us template to your firm web site simply. We lay out the usual “about us” web page beneath.

about me template, HubSpot recommendations

Irrespective of what you are promoting, your about web page ought to embody the next parts. 

After you write a draft, you should use certainly one of HubSpot’s done-for-you website templates to create your about web page’s format. These web site templates will be put in and customised in minutes.

Carried out-For-You About Us Web page Templates

Whereas the copy is a vital component of your about web page, you may additionally wish to showcase your model story and identification to the world. These “about us” web page templates create a compelling, customizable user-experience.

1. Touraza Template (WordPress)

If you need one thing with somewhat taste, the Touraza template is a tasteful alternative. With the “meet the staff” part close to the highest, geometric designs, and putting typography, you can showcase the people behind your model.

About us page template, touraza

2. Logan Template (Shopify)

This template makes use of huge photographs in a contemporary format to interrupt up the ample white area. The end result: A clear and satisfying studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of coloration will be personalized to your model type, drawing emphasis to an important parts you wish to spotlight.

About us page template, logan

3. Munchies Template (WordPress)

This theme from Automattic is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then soar proper into necessary hyperlinks.

about us template, munchies theme

4. Mobirise Template (WordPress)

This visually compelling web page permits you to evenly disperse data. Your webpage guests gained’t be scared off by an enormous wall of textual content. 

As a substitute, you may briefly describe your historical past on the prime of the web page. Three icons help you lay out your most necessary values. Plus, the web page additionally includes a carousel, so you may embody headshots and titles to your teammates. 

about us template, mobirise theme

Greatest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and which means to your providing. What’s extra, good tales are sticky — which suggests persons are extra prone to join with them and move them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down completely different items of the story into sections that mix phrases and simply digestible graphics.

About Us template example, yellow leaf hammocks

Professional tip: Put your storytelling expertise to work in your about us web page. Utilizing descriptive and emotive copy and beautiful graphics, an about us web page with a narrative works more durable for what you are promoting than a generic one.

2. Eight Hour Day

Individuals are likely to assume that about us pages should sound formal to achieve credibility and belief. However most individuals discover it simpler to belief actual human beings, quite than an outline that sounds prefer it got here from an automaton. Preserve your about web page us web page pleasant and actual.

Take inspiration from Eight Hour Day. This model showcases the individuals behind the corporate and humanizes its model.

About Us template example, eight hour day

What we love: Introducing the founders with inviting photographs on this about us web page drives residence the purpose that Nathan and Katie are — as they so astutely put it — “two people with a ardour for creativity — creativity makes us comfortable.”

3. Apptopia

Individuals wish to know what what you are promoting does and the way it can assist them. In spite of everything, if individuals cannot determine what you do, how will they know they want your services or products?

So, skip the trade lingo — that is what Apptopia does on its About Us web page. The startup’s easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the Common Joe to grasp it.

About page example, apptopia

What we love: Apptopia makes use of quick and punchy sentences to clarify complicated merchandise and concepts in a approach that is not patronizing. The copy on this About Us web page leads with empathy.

4. Moz

As a substitute of following the traditional about us script, strive one thing completely different. Take Moz, for instance. So much has occurred because it was based in 2004, so the corporate selected to share these milestones utilizing a enjoyable, clear design. 

Moz’s about us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

about us example, moz

What we love: Be aware of the common-or-garden references to how Moz acquired funding, the way it switched its model positioning — and most significantly, the way it switched again to its unique mannequin. This speaks volumes concerning the worth honesty and humility can play to your clients.

5. Yokel Local

On its about web page, Yokel Native spotlights its purchasers, its story and mission, and the staff behind the model. This final component is essential as a result of Yokel Native is aware of that its “vibe” wins over potential purchasers. In spite of everything, whenever you rent an company, you are hiring its individuals. And folks have personalities.
about us example, Yokel Local

What we love: As a result of “Yokel Native” is a little bit of a kooky title that offers individuals pause, the corporate pokes enjoyable at it by offering the definition. This then results in photographs of the staff at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur. This magic is included everywhere in the about web page as its workers make goofy faces, put on ugly Christmas sweaters, and work/play arduous.

About us example, yokel local, definition.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the school’s monitor coach, Invoice Bowerman. Despite the fact that he now not works on the firm, certainly one of his beloved quotes nonetheless manufacturers the underside of Nike’s about us web page beneath: “When you have a physique, you might be an athlete.”

This daring sentence, referenced by the asterisked “Athlete” within the phrases proper above it, sheds necessary mild on Nike’s viewers. The model could also be large in the present day, however Nike is all concerning the rising stars — whom the corporate is determined by, in accordance with the remainder of its about us web page, to “broaden human potential.”

What we love: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the about us web page. There is not any query that the customer is in the proper place and understands precisely what Nike has got down to do.

about us example, nike, bringing inspiration and innovation to every athlete in the world

7. Bulldog Skincare

The most effective about us pages are infused with coloration, have character, and keep true to an organization’s distinctive model voice. Let’s check out Bulldog, a males’s skincare model. 

The about us web page is pithy and leads with an lovable bulldog — becoming the title and the model. It additionally states the aim of the merchandise — to assist clients from waking up with the (admittedly lovable) wrinkly face you see whenever you go to Bulldog’s web site.

About us example, bulldog

What we love: Bulldog is not afraid to have enjoyable with its model. That little bit of humor makes this about us web page something however typical. It primes guests for a narrative in a approach that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of gifted artists with thriving solo careers, Doomtree brings these musicians collectively to work on artistic tasks as a crew. The group “began as a large number of associates in Minneapolis, playing around after college, making an attempt to make music with out studying the guide.” 

As quickly as you arrive on Doomtree’s About Us web page, you are greeted with large, daring photographs of these associates.

About Us Page Examples: Doomtree

As you scroll down, customers are handled to much more interplay with the crew’s occasions and music tracks. That is smart as a result of it provides guests an immediate pattern of Doomtree’s product.

About Us Page Examples: doomtree events

Professional tip: Discover methods to make use of multimedia parts. One minute of video is price 1.8 million phrases, according to Forrester Research’s Dr. James McQuivey. Take into account combining your distinctive story with audio and visuals like within the instance above.

9. Below the Fold

Beneath the Fold is an organization dedicated to “sharing information tales you are not listening to wherever else.” With that in thoughts, the massive headline on the about web page introduces the corporate’s objective. Additional down, you may discover 4 core values, how the enterprise generates income and extra particulars concerning the staff behind the scenes.

What we love: This web page will get straight to the purpose about what Beneath the Fold is, who it serves, and why it exists. The easy design lacks coloration, elaborations, and sensational imagery so the reader can deal with what the corporate has to say — a direct nod to the mission assertion.

about us example, Below the Fold

10. Ceros

Ceros’ About Us web page is interactive and fascinating. As you scroll, the pictures transfer throughout the web page with punchy designs. Moreover, Ceros’ makes use of these photographs of its spectacular, distinctive workplace area to additional personalize the web page.

What we love: Ceros retains the textual content on the web page short-and-sweet, with highly effective statements like “we exist to unlock creativity”. The tradition part additional demonstrates Ceros’ playful model voice, with core values like “we put on our rooster fits”.

about us example, ceros

11. Marketive

Marketive’s about us web page leads with a strong worth assertion: “Received a strong product? We inform your audience that you simply exist.”

Moreover, Marketive’s About Us web page shows unique designs quite than photographs to help the textual content. This makes the web page compelling to scroll by.

What we love: The interactive milestone calendar on the backside is particularly spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive) and includes a enjoyable scroll component.

about us page example, Marketive

12. Sweet Loren’s

Begin-to-finish, Candy Loren’s about us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you may transfer by a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What we love: Candy Loren’s yummy merchandise are final on the web page, guaranteeing you are totally primed to buy solely after studying about Candy Loren’s mission.

about us page example, Sweet Loren's

13. TalEx

TalEx started when two women left a major recruiting firm to construct their very own. TalEx has since seen unprecedented development at 4,900% in the three years. The corporate’s about web page captures this historical past and extra. 

What we love: The corporate’s emphasis on social duty takes up almost half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual web revenue to philanthropic organizations. Individuals who go to the web site know instantly that giving again is necessary to the staff at TalEx.

about us page example, TalEx

14. LoveBug Probiotics

LoveBug Probiotics’ web page successfully consists of all the data you’d want on the corporate to make an knowledgeable buying resolution. That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page does not confuse guests with difficult-to-understand information. As a substitute, the web page is easy, easy, and useful.

What we love: This about us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer”, “Chief Giggle Officer”, “Chief Foolish Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.

About us example, lovebug

15. Brown and Coconut

Typically, less complicated is best — as is the case with Brown and Coconut. This about us web page includes a picture of the 2 co-founders alongside just a few paragraphs of textual content outlining the model’s imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What we love: Quite than ending with a CTA directing guests to its merchandise, the co-founders as a substitute select to incorporate a CTA to observe the enterprise on Instagram, selling a simpler, long-term lead technology technique that begins with model consciousness.

about us example, brown and coconut

16. Kuno Creative

Kuno Inventive’s web page successfully focuses on what makes the corporate completely different: its individuals. Whereas the primary paragraph describes the origin of the digital advertising company, the vast majority of the web page is taken up by black-and-white headshots of all its workers together with descriptions of every member.

What we love: In the event you’re uncertain what you wish to embody in your about us web page, take into account being attentive to how Kuno Inventive focuses on its individuals, quite than its product. This gives an effective way to humanize your model.

about us example, kuno creative

About Me Web page Templates & Examples

About Me Template

About me pages fluctuate intimately, however most nice pages embody just a few commonplace parts. You possibly can see a prompt template from HubSpot beneath.

about me template, Hubspot

Be sure you embody the next data in your web page. 

Subsequent, you may see these parts in motion within the examples beneath.

Carried out-For-You About Me Web page Templates

1. Coax Template (WordPress)

The Coax template permits the typography and replica to take middle stage. This text-centric method highlights your private accomplishments and sells your providers. Take into account laying out content material like a resume with large subheads on the left and descriptive textual content on the proper.

Plus, this template is powered by Elementor, a web page builder that makes customization straightforward. 

about me template, Coax

2. One Page Portfolio Template 

As a substitute of a wall of textual content, this about me web page is neatly divided into separate sections. The textual content on the prime of the web page permits you to describe your mission and background. 

The icons within the subsequent part name consideration to a few particular providers you present. Additional down the web page, you may clarify these providers in higher element. You can too embody photographs to point out what you are able to do.


3. Beckham Template

Your about me web page ought to present a spotlight of your accomplishments, in addition to an outline of your service. This template can assist you set your finest foot ahead. 

The Beckham template features a prompt place to hyperlink your resume, in addition to sections to point out off beforehand accomplished tasks.

about-me-template-beckhamWhat we love: Close to the underside of the web page, you may showcase necessary numbers. That features what number of purchasers you may have, what number of tasks you’ve accomplished, and the way a lot espresso you drank.

about me template example, beckham data points

4. Calvin Template

For private web sites, take into account inserting your contact data entrance and middle. Your guests shouldn’t have to go looking to see how they will attain out. 

The Calvin template makes integrating your contact data and private story seamless. This template leads with e mail and telephone numbers. Then, you may lay out the providers you present, earlier than together with hyperlinks to your work.

about me template, calvin template

Greatest About Me Web page Examples

1. Joe Payton

The type and tone of your about web page ought to match the providers you present. Let’s take a look at Joe Payton’s web site for instance. 

Not solely does Joe’s illustrative self-portrait give him a private model that clients will keep in mind, nevertheless it additionally demonstrates his experience as a designer and animator. His web site guests can be taught what he does in an simply digestible approach.

about me example, joe payton

What we love: Joe freely expresses his values as a artistic skilled on a well-organized web page. He tells a narrative that guides the reader by every part, with out having them scroll endlessly to the underside of the web page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His About Me web page carries a priceless lesson to private manufacturers that cater to multiple viewers — particularly if these audiences communicate completely different languages.

Kero One’s about me web page tells his story in English, Japanese, Korean, and Chinese language. Together with these East Asian languages helps Kero One join with listeners in these completely different communities. 

Professional tip: In case your providers are world or your choices are available a number of languages, take into account having your about me web page in a number of languages.

About me page, Kero One in english

About me page, Kero One, korean

3. Aja Frost

Alright, we may be biased in highlighting this skilled, as Aja is our very personal Director of English Development at HubSpot. Nonetheless, the ingenuity she brings to the corporate is not misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her purchasers are in search of greater than her writing expertise — they wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a formidable line graph exhibiting the results of an web optimization technique she applied for the HubSpot Weblog.


What we love: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her about web page with a private notice on what she does in her spare time — an effective way to humanize your self within the eyes of your potential clients.

4. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by her DEI work and her advocacy.

Her about web page, which doubles as the positioning’s homepage, calls this out on the very prime in a single daring assertion: “I am right here to make sure organizations know the way to create space for everybody.”

What we love: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence within the headline, “you belong right here,” underscores the inclusivity of Butler’s mission and work.

About me example, Madison Butler

5. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to expertise and tradition and expresses that range throughout her About Me web page.

Along with the colourful self-portrait on the prime of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 780,000. This is a vital quantity to know for her potential video advertisers and collaborators who wish to know the way a lot publicity they’d get by working along with her or promoting on her channel.

About me example, Sara Dietschy

What we love: The coloured tiles lining the web page — beginning with the purple one, as proven above  — section her work by the forms of tasks she’s labored on. This helps the reader navigate the web page and perceive what’s necessary for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct artistic rebellious manufacturers past a emblem.” In three sections — about, bio, and random information — the viewers will get the total ShaDrena expertise, which is extra than simply design. It is also about voice and character. 

As a self-described “artistic hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her web site comes throughout as edgy and genuine.

What we love: ShaDrena’s about web page is counterintuitive to what somebody would possibly count on from a graphic artist. Many of the content material is offered in black, white, and grey which places all of the deal with the composition of her design.

About me example, ShaDrena

7. Marc Ensign

On his about web page, Marc Ensign takes his work significantly with out taking himself too significantly. Entrepreneurs know there’s worth to retaining an informal tone within the content material they create, however to draw clients, you should show you may have self-discipline and integrity. This usually proves to be a troublesome stability to get proper.

What we love: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This not solely attracts the reader in but additionally establishes Marc as a relatable companion to work with.

about me example, Marc Ensign

8. Miracle Inameti-Archibong

With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s web site is a masterclass on the best way to do a one-page web site effectively. The content material is offered with giant clear photographs, cool and daring colours, dynamic angles and blocks, and easy typography.

About me example, Miracle Inameti-Archibong

What we love: Miracle’s about me part spans over a decade however is specified by simply 4 sentences. The reader can simply perceive her profession span with out being overwhelmed with an excessive amount of data.

9. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, {and professional} providers. The location additionally includes a very cool animated video impact within the background, creating a way of area and motion.

About me example, Haley ShapleyWhat we love: Haley leads with an necessary quantity: She will be able to write over 100 articles a 12 months. Beginning with a formidable information level helps present her degree of expertise.

10. Amy Blaschka

Amy Blaschka’s portfolio options loads of white area, balanced out with a vibrant blue header that actually pops, and orange buttons for conversion actions (i.e. “Let’s speak”). Moreover, her use of video to clarify what she does helps her stand out in a crowded area.

about me example Amy Blaschka

What we love: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love. She additionally gives web site guests with three (sure, three!) completely different variations of her bio: a brief one (beneath 75 phrases), one which’s a bit longer (beneath 150 phrases), and her full bio which takes up a whole web page.

By doing this, she’s demonstrating her expertise for crafting messaging and educating potential clients on who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ web site options daring photographs and crisp textual content.  The location additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.

About me template, Cathy DerusWhat we love: Cathy’s about part includes a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the proper of her. As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace along with her. It is a nice method to construct credibility.

12. Matt Gray

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies”. His web site is designed to advertise the paid programs he’s developed for entrepreneurs and the 1:1 teaching he gives to these in search of a extra personal touch. 

Matt’s web site gives loads of content material to assist guests perceive who he’s and what he does. The main focus of the positioning may be very easy: to get guests to transform by signing up for his e mail publication.

about me example, Matt Gray What we love: Beneath the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone. Decrease on the web page, guests discover a mailing record sign-up type with a dedication of what subscribers will obtain by signing up.

Inform the World All About You

Now that you simply’ve seen examples, it’s time to construct your individual about web page. With a very good story to inform, artistic copy, humility, and digestible visuals, you are in your method to an attention grabbing person expertise.

You will be standing out from a sea of about us and about me pages very quickly. So, inform us, What makes you completely different? We’re wanting to be taught extra…about you.

Editor’s notice: This put up was initially revealed in October 2020 and has been up to date for comprehensiveness.

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